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Since its infancy the market for online retail has grown steadily. This is evident especially in the UK where e-commerce is responsible for 20% of all retail sales.

Online shopping is a popular method for shoppers to research brands and make purchases. About 45% of consumers prefer to "buy online and pick up at the store". This is a change in the way people shop that brick-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's no secret that sales of online retail in the UK have seen a significant increase over the past few years. According to 2023 statistics the B2C online market is predicted to grow to $120 billion next year. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. As a result, bricks and mortar stores are seeing a decline in popularity as more customers prefer online retailers to make their purchases.

In order to do this, it is important that both pureplay and omni-channel retailers know what drives shoppers to purchase online. We've compiled statistics and figures on retail sales that are both eye-opening and informative to assist you.

Of all the sectors of retail that are available, fashion is the most well-known with 28% of all e-commerce sales in the UK. This is probably due to the wider range of items accessible and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and the desire to keep up with latest technology. Hobbies and leisure products are also a favorite purchase on the internet, accounting for 15% of all online sales.

When asked about the reason they shop online, 57% cited convenience. Then, 48% cited price comparison, while 37% of them said they were looking for discounts or special offers. These findings suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a wide selection of products.

2. Online shopping in the UK

Shopping online is now a part of daily life for many UK consumers. It doesn't matter if it's for electronics, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet in the past year alone. With a wide range of payment methods available, shoppers can also choose the best time and method for their goods to be delivered.

There are many reasons to shop online, some of the most common include convenience prices, availability, and price. In fact, 57% of shoppers who shop online say that convenience is the primary reason for their shopping habits. Another 48% cited lower prices and 37% mentioned a greater choice of options.

Online shopping habits of UK customers are also becoming more eco-conscious. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They may even take action if they believe that their packages are not being packaged in environmentally friendly ways.

Certain consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For example 35 percent of UK customers have purchased clothing or footwear from a retailer that has their size information on the file. This lets them bypass the return process and obtain what they want faster.

It is interesting to know that UK consumers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that they are more accustomed to the slower delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.

3. Online shopping in the UK according to the age group

Online shopping in the UK is a favorite pastime for a lot of people. Accessories and clothing are the most sought-after purchases followed by groceries and media such as music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. It is also easy to compare prices and products online when making these types of purchases.

It is crucial to understand that online shoppers are diverse. This is why it is crucial for e-commerce businesses to know the type of customer they are seeking when they purchase products. Additionally it is crucial to be aware of how much time each age group is spending shopping online. For instance, the younger generation is far more likely to shop on mobile devices than any other age group. This is because the younger generation is time-poor and will make use of multiple devices to complete online tasks.

The older generations however tend to have more shrewd buying habits and are less influenced by online advertising. They also prefer to go to shops in the high street to experience products before making a final decision. However, this doesn't mean that they will not buy online because the convenience and ease of use of online shopping is very appealing to them.

Another important aspect to take into consideration when it is about online shopping is that older generation is more likely to anticipate and expect free delivery on all their purchases. Additionally, they are more likely to abandon their carts if they believe that shipping costs are prohibitive. Moreover 61% of people over 55 say that they will add more items to their carts in order to reach the free delivery threshold.

4. Online shopping figures uk shopping in the UK according to gender

In the UK both genders are equally likely to shop online. Women are more likely than men to make large purchases like electrical appliances and furniture. Both groups are more likely to buy clothing products, Online shopping figures uk home and garden items consumer electronics, as well as cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 crisis. 69% of these shoppers looked for brands that supported and collaborated with their local community.

The most popular online shopping items in the UK are shoes and clothing. In fact, 62 percent of British women who shop online will purchase these items by 2020. Online sales aren't limited to clothing. Other items such as kitchenware, jewelry, and sports goods are also available.

Shopping online is becoming increasingly popular to find best deals. Some experts estimate that by 2024 the sales from e-commerce could be nearly a third of retail sales.

While some retailers struggle to cope with the increase in online sales, others are thriving. Particularly the online market is booming for fashion, health and beauty, home and gardening, and consumer electronics.

The trend for buying online for these items is expected to continue to expand in the years ahead. With the number of people with access to the internet increasing, it is expected that more increasing numbers of people will be turning to online shopping in the future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is among the leading European online marketplaces. When shopping online the British consumers are influenced by convenience, price, and the wide variety of products. These factors make it an ideal spot for retailers who wish to improve their web presence and provide an easy shopping experience.

During the COVID-19 Pandemic, online sales grew dramatically as people sought out safer and more convenient options for shopping. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.

Online shopping is a significant part of the UK retail industry There are estimates that it will account for one-third of all retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and advancements in technology.

57% of UK online shoppers claim that convenience is the primary reason they shop online. The 48 percent who say it's easier to find bargains and special offers as well as the 37% who claim there's a wider selection of merchandise available online are behind. This is in contrast to Europe where a higher proportion of shoppers cited lower prices as the primary reason for their decision to shop online.

Consumers are also willing to try new brands and products when they shop online. Almost a quarter of online shoppers have bought items they've never purchased on the high-street before, and half are willing to test new products when they shop on a marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of online shoppers have made use of this option in the last year.

A robust return policy on the internet for the UK is also a key aspect of e-commerce. A majority of online buyers (59%) look up a retailer's return policy before buying, and more than half expect the retailer to arrange and pay for return shipping.