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Online Shopping Figures For the UK

Since its infancy the market for online shopping has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.

Many consumers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, pick up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.

1. Retail sales online in the UK

There's no doubt that retail sales online have increased significantly in the UK over recent years. According to 2023's statistics the B2C market for e-commerce is expected to reach nearly $120 billion by the end of next year. This growth is driven by the changing habits of consumers and the use of digital transformation technologies by retailers. In the end, bricks and mortar stores are experiencing a decline in popularity as more consumers are turning to online retailers to make their purchases.

To achieve this, it's crucial that both pureplay and omnichannel retailers know what drives customers to buy famous online shopping sites for clothes. To help you understand this, we've created an assortment of retail sales figures and stats that are both eye-opening as well as informative.

Of all the retail sectors of which fashion is the most well-known, accounting for 28 percent of all sales on e-commerce in the UK. This is likely due to the wide variety of items and the convenience of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is probably due to the constant need for new gadgets and the need to keep up with the latest technology. Online sales of leisure and hobbies products account for 15% of all e-commerce sales.

When asked why they shop online, 57% of respondents mentioned convenience. Then, 48% cited price comparison and 37% of them said they were looking for discounts or special offers. These findings indicate that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a wide selection.

2. Online shopping in the UK

Shopping online is now a regular part of life for many UK residents. More than half of UK people aged 65 and older have made a purchase online in the past year. Shoppers can choose from a range of payment options and choose when and how their purchases delivered.

While there are many reasons to shop online Some of the most common include convenience price, availability, and price. In fact, 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Additionally, 48% of them cited lower prices while 37% cited a wider variety of options.

UK consumers are also becoming more eco conscious when it comes to their shopping online. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They may be able to take action if they find that their purchases are not packaged in an eco friendly manner.

Some consumers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For example, 35 percent of UK customers have purchased clothes or footwear from a retailer with their measurements on file. This allows them skip the return process and to get what they want faster.

Incredibly, UK customers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that British consumers are more accustomed to the longer delivery time and are aware of the length of time it takes to receive an item in the mail.

3. Online shopping in the UK by the age group

Shopping online is extremely popular in the UK. Clothing and accessories are among the most sought-after purchases followed by food items, and media such as movies and music. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely practical for shoppers. Comparisons of products and prices are also feasible when making these purchases.

It is essential to realize that online shoppers are a diverse group. This is why it is crucial for online retailers to know the demographics their customers are looking for when purchasing products. Additionally, it is also important to know how much time each age group spends shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to accomplish online tasks.

The older generation on the other hand tend to have more cautious purchasing habits and are less influenced by the online ads. They also prefer visiting high-street stores to touch and feel products before making a purchase. This does not mean they will not buy online. The convenience and ease of shopping online are still appealing.

Another important aspect to take into consideration when it is about online shopping is that the older generation is more likely to demand and demand free delivery on all purchases. Additionally they are more likely to abandon their shopping carts if they think that shipping costs are excessive. Additionally, 61% of those over 55 say they'll add additional items to their shopping carts in order to meet the free delivery threshold.

4. Online shopping in the UK according to gender

Both genders in the UK are equally likely to shop for goods on the internet. However, women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are more likely to purchase fashion products, home and garden items as well as consumer electronics and cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% of these looking for brands that support and are in close contact with their local communities.

Shoes and clothing are the most sought-after items for online shopping in the UK. In fact, 62 percent of female British online shoppers purchased these items in 2020. However online sales aren't limited to clothing, with a variety of other products available including jewellery, kitchenware, and sports goods.

This is why online shopping is becoming more popular as a way to get the best deals on these items. In fact, some analysts have predicted that online sales will make up nearly 1/3 of all retail sales in 2024.

While some retailers are struggling to cope with the increase in online shopping, other are flourishing. Particularly the online market is booming for health, fashion and beauty as well as gardening and home and consumer electronics.

In the future the online shopping market for these items is expected to increase. As the number of people who use the internet is growing it is anticipated that online shopping will become more popular in the near future. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is a major European ecommerce market. When they shop online the customers of the UK are mostly influenced by convenience, price, and the variety of items. These factors make it an ideal spot for retailers who wish to improve their web presence and provide a seamless shopping experience.

During the COVID-19 epidemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as a viable alternative.

Online shopping is a major part of the UK retail industry, with some estimates suggesting that it will account for three-quarters of all retail sales in 2024. This is because of the increasing adoption of e-commerce by customers and online Shopping technological advancements.

57 percent of UK online shoppers say that convenience is the main reason they shop online. The 48 percent who claim it's easier to find deals and special deals as well as the 37% who say there's a wider selection of merchandise available online are behind. This is in contrast to Europe where a larger percentage of shoppers cited lower prices as the primary reason for their decision to shop online.

Online shoppers are also willing to try new brands and products. Online consumers are open to trying new products and brands. Half of people are willing to try new brands when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a popular choice for UK shoppers, with 29 percent of shoppers using the buy now pay later option over the last year.

A solid return policy for online purchases for the UK is also a key aspect of ecommerce. A majority of online buyers (59%) go through a retailer's return policy before buying, and more than half expect the retailer to arrange and pay for return shipping.