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The market for online retail has grown continuously since its humble beginnings. This is especially evident in the UK where e-commerce is responsible for 20% of retail sales.

Shopping online is a popular method for shoppers to explore brands and purchase. About 45% of customers prefer to "buy online and then pick it up at the store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.

1. Online sales of retail in the UK

There's no doubt that retail sales online have increased substantially in the UK over recent years. According to 2023 statistics the B2C market for online shopping is expected to reach $120 billion by the end of the year. This increase is the result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are gaining popularity as shoppers increasingly prefer online retailers.

With this in mind, it's important for both pureplay and omni channel retailers to understand what drives consumers to buy online. To assist you in this, we've put together an assortment of sales figures and statistics that are both eye-opening as well as shocking.

Fashion is the most sought-after retail industry in the UK accounting for 28 percent of all e-commerce sales. This is probably due to a greater variety of products available and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics is the second most popular with 16% of all e-commerce sales. This is likely due to the constant demand for new gadgets and a desire to keep up with most recent technology. Online sales of leisure and hobbies products account for 15% of all e-commerce sales.

When asked about the factors that drive shoppers to shop online, 57 percent of UK customers cited convenience as the primary driver. This is followed by 48% who cited price comparison and 37% stated they were looking for special deals or discounts. These results suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a large product range.

2. Online shopping in the UK

Shopping online is now a regular part of the lives of many UK customers. Be it for electronics, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet in the last year. Shoppers can choose from a wide range of payment options and also decide when and how they want their purchases delivered.

Convenience, price and availability are among the top reasons why customers shop online. In fact, 57% of online shoppers cite convenience as the main reason for their shopping habits. Another 48% pointed to lower prices, while 37% cited a wider selection of choices.

The shopping habits of UK consumers are also becoming increasingly environmentally conscious. For instance 79 percent of UK online shoppers report that they recycle boxes and other packaging materials they have purchased from their purchases. They may even take action if think their purchases aren't coming in environmentally friendly packaging.

Certain consumers want to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance 35 percent of UK consumers have purchased clothing, footwear, or accessories from a retailer who has their size information saved. This allows them skip the return process, and get what they need faster.

Interestingly, UK customers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because UK customers are more used to the longer delivery time and understand the length examples of online products time it takes to receive an item via the mail.

3. Online shopping in the UK depending on the age range

Online shopping is very popular in the UK. The most popular items to purchase are clothes and accessories followed by food items, and finally media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for shoppers. It is also simple to compare prices and products online when making these kinds of purchases.

It is essential to realize that online shoppers are a diverse group. This makes it essential for ecommerce companies to understand the type of customer they are seeking when they purchase products. It is also essential to know how long each group of shoppers spends online. For example the younger generation is far more likely to purchase on mobile devices than any other age group. This is because this age group is very time-poor and will use multiple devices to complete online tasks.

The older generations are more sceptical about their buying habits and less influenced by online advertisements. They also prefer visiting high-end stores to touch and feel products before making a final decision. However, this doesn't mean they won't buy online due to the convenience and stress-free nature of online shopping is extremely appealing to them.

Another important aspect to consider when shopping good online shopping sites uk is the fact that older generations are more likely than younger generations to anticipate and demand free shipping on all their purchases. They are also more likely to drop carts if shipping costs seem excessive. Additionally, 61% of people over 55 say they'll add additional items to their carts to get the free delivery threshold.

4. Online shopping in the UK by gender

Women and men in the UK are equally likely to shop for goods on the internet. Women are more likely than men to make large purchases such as electrical and furniture. Both groups are also more likely to purchase fashion as well as health and beauty as well as home and garden and Online Store Uk Cheapest consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by how a company responded to the COVID-19 epidemic, with 69% of them looking for brands that support and are in close contact with their local communities.

The most sought-after online purchasing items in the UK are shoes and clothing. In fact, a whopping 62 percent of female British online shoppers purchased these items in the year 2020. Online sales aren't only limited to clothing. Other products such as kitchenware, jewellery and sports items are also available.

This is why online shopping is becoming increasingly popular as a method to find the best prices on these products. In fact, some analysts have predicted that online sales will account for almost one third of all retail sales in 2024.

While some retailers struggle to cope with the increase in online shopping, others are flourishing. Particularly the rise of online sales for fashion, health and beauty as well as gardening and home, and consumer electronic.

The trend for buying these products online is likely to continue to increase in the years ahead. With the number of people with access to the internet increasing, it is expected that more customers will opt for online shopping in the coming years. With the growing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is one of the top European eCommerce markets. When they shop online the British consumers are influenced primarily by price, convenience, and the variety of items. These factors make it a perfect opportunity for retailers to invest in their online presence and offer a seamless online shopping experience.

In the COVID-19 pandemic online sales increased dramatically as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued even after the outbreak as consumers continue to shop online as an alternative.

Shopping online is a large part of the UK retail industry, with some estimates suggesting that it will account for one-third of all retail sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advances in technology.

57% of UK online shoppers claim that convenience is the main reason why they shop online. The 48% who say it's easier to find deals and special deals as well as the 37% who say there is a greater range of products online are closely behind. In Europe more than half of shoppers mention lower prices as a major factor in their decision to purchase online.

Online shoppers are also eager to test new products and brands. About 25% of shoppers online have bought items they've never purchased on the high-street before, and half are willing to try new items when purchasing from a marketplace like Amazon. Pay-as-you-go checkouts are a popular choice for UK shoppers, with 29% of online shoppers using a buy now, pay later option over the last year.

Additionally an effective return policy is an essential aspect of the e-commerce landscape in the UK. The majority of online buyers (59 percent) will check the return policy of a retailer prior to buying, and nearly half will expect the seller to be responsible for both organizing and paying for return shipping.