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Online Shopping Figures For the UK

The online retail market has grown continuously since its humble beginnings. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.

Shopping online is a popular way for consumers to research brands and make purchases. 45% of them prefer to "buy online and pick up in store". This is a shift in the way people shop that brick-and-mortar shops should be aware of.

1. Online retail sales in the UK

It's hard to deny that sales of online retail in the UK have risen significantly over the past few years. In fact, according to 2023's statistics the B2C market for e-commerce is set to hit almost $120 billion by next year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as customers increasingly turn to online retailers.

With this in mind, it's essential for both pureplay and omni channel retailers to understand what drives shoppers to buy online. To help you do this, we've created an assortment of sales figures and statistics that are both eye-opening as well as informative.

Fashion is the most popular retail industry in the UK with 28 percent of all online sales. This is likely due to the availability of a wider selection of products and the convenience of trying on clothes without leaving home. Electronics is the second most popular with 16% of e-commerce sales. This is likely because of the constant demand for new gadgets and the desire to keep up with the most recent technology. Hobbies and leisure items are also a favorite purchase on the internet, accounting for 15% of all online sales.

When asked about the reason they shop online, 57% of respondents mentioned convenience. This is followed by 48% who mentioned price comparison and 37% stated they were looking for special deals or discounts. These findings indicate that UK consumers are less influenced by price than their European counterparts, and are more focused on convenience and a wide product selection.

2. Online shopping in the UK

Online shopping has become a daily part of the lives of many UK residents. Nearly half of UK residents aged 65 and older have made a purchase on the internet in the last year. Shoppers can select from a variety of payment options, and choose the time and online shopping figures uk method they'd like their products delivered.

Accessibility, convenience, and price are among the top reasons shoppers shop online. In fact, 57% of people cite convenience as their primary reason for purchasing online. Additionally, 48% of them cited lower prices as another benefit, while 37% mentioned the availability of more options.

The habits of online shopping among UK customers are also becoming increasingly environmentally conscious. For instance 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They may even take action if they believe that their packages are not being delivered in environmentally friendly packaging.

In addition to lessening their environmental impact, some consumers are also trying to make their online shopping figures uk shopping experience more personal. For instance, 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer that has their size information saved. This lets them to skip the return process and to purchase what they want faster.

It is interesting to note that UK customers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that they are more accustomed to the longer delivery times and are more aware of how long it takes for an item to be delivered in the mail.

3. Online shopping in the UK depending on the age range

Shopping online is a huge hit in the UK. The most popular purchases are clothing and accessories, followed by groceries, and finally media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely convenient for shoppers. It is also easy to compare prices and products online when making these kinds of purchases.

It is crucial to understand that online shoppers are a diverse group. This makes it vital for ecommerce companies to understand the demographics their customers are searching for when buying products. Additionally, it is also important to be aware of how much time each age group is spending shopping online. For example, the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious and uses a variety of devices to complete online tasks.

The older generation however tend to have more conservative buying habits and are less swayed by the online ads. They also prefer visiting high-end stores to experience products before making a final decision. This does not mean they will not buy online. The convenience and ease of shopping online are still appealing.

Another important aspect to consider when shopping online is that older generations are more likely than younger generations to expect and request free shipping on all their purchases. In addition, they tend to drop their carts if they believe that shipping costs are excessive. In addition 61% of people over 55 say they will add more items to their shopping carts in order in order to reach the free delivery threshold.

4. Online shopping in the UK according to gender

Both genders in the UK are equally likely to purchase items on the internet. Women are more likely than men to make big purchases such as furniture and electrical appliances. Both groups are more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 pandemic with 69% of these looking for brands that support and work closely with their local communities.

The most sought-after online shopping products in the UK are clothing and shoes. In fact, 62% of British women who shop online will purchase these items by the year 2020. Online sales aren't just only limited to clothing. Other items like kitchenware, jewellery and sports items are also available.

Online shopping has become increasingly popular to find the best bargains. Some experts believe that by 2024, ecommerce sales could account for almost one third of retail sales.

While some retailers struggle to deal with the rise in online shopping, other are thriving. In particular the online clothes shopping websites uk market is booming for health, fashion, beauty gardening, home and garden and consumer electronics.

In the near future the online shopping market for these items is expected to increase. With the number of people having access to the internet increasing, it is expected that more and more people will turn to online shopping in the future. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the top European eCommerce markets. When they shop online the British consumers are influenced by price, convenience and the wide variety of products. These factors make it a great location for retailers to build their online presence and provide a seamless online shopping experience.

During the COVID-19 Pandemic, online sales grew dramatically because consumers were looking for safer and more convenient alternatives to store purchases. This trend has continued after the pandemic as consumers continue to shop online as an alternative.

Online shopping is an important component of UK retail and certain estimates suggest that it could make up a third of retail sales by 2024. This is because of the increasing use of e-commerce by customers and technological advances.

57 percent of UK online shoppers believe that convenience is the main reason why they shop online. This is closely followed by 48% who state that it is easier to discover special deals and offers and 37% of shoppers say there's a wider selection of products available online. In Europe the majority of consumers cite the lower cost as a primary reason for them to purchase online.

Online shoppers are also eager to test new brands and products. Almost a quarter of online shoppers have bought items they have never bought in a store previously, and a majority are willing to try new items when purchasing from an online marketplace like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29% of online buyers have made use of this method in the last year.

A strong online return policy for the UK is also a key aspect of e-commerce. The majority of online shoppers (59%) go through the return policy of the retailer prior to buying, and nearly half expect retailers to arrange and pay for return shipping.