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Online Shopping Figures For the UK

The market for online retail has grown continuously since its humble beginnings. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.

Many people shop online to research brands prior to purchasing and 45% of them prefer to "buy online, then pick up in stores". This is a change in consumer behavior that brick-and-mortar shops should be aware of.

1. Online retail sales in the UK

It's no secret that online retail sales in the UK have risen significantly over the past few years. In fact, according to 2023 statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by the year 2023. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. In the end, bricks and mortar stores are experiencing a decline in popularity as more shoppers prefer online retailers for their purchases.

With this in mind, Online Shopping Figures uk it's important for both pureplay and omni channel retailers to know what motivates consumers to buy online. To assist you in this, we've put together a collection of retail sales figures and statistics that are both eye-opening as well as shocking.

Fashion is the most favored retail industry in the UK accounting for 28 percent of all online sales. This is probably due to a wider selection of merchandise available and the convenience of being in a position to try on clothes without having to leave your home. Electronics comes in second, with 16% of all the sales made through e-commerce. This is likely due to the constant demand for new gadgets and a desire to keep up with the most recent technology. Online sales of leisure and hobbies products account for 15% of all online sales.

When asked why they shop online, 57% said it was because of convenience. Then, 48% mentioned price comparison, while 37% stated that they were looking for discounts or special offers. These results indicate that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a wide selection.

2. Online shopping in the UK

Online shopping is now a regular part of life for many UK residents. It doesn't matter if it's for electronic gadgets, groceries or clothes - nearly half of UK residents over 65 have made a purchase on the internet in the last year. Shoppers can pick from a wide range of payment options and also decide the time and method they'd like their products delivered.

While there are many reasons to shop online, some of the most popular are convenience prices, availability, and price. In fact, 57% cite convenience as the primary reason to shop online. Then, another 48% cited lower prices and 37% cited a wider selection of choices.

Online shopping habits of UK consumers are also becoming increasingly environmentally conscious. For example 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if they believe that their packages are not coming in environmentally friendly packaging.

Some consumers want to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also reduce their carbon footprint. For instance 35% of UK customers have purchased clothes, footwear, and accessories from a retailer who stores their size information. This lets them avoid the return process and obtain what they want faster.

Interestingly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that they are more accustomed to the longer delivery times and have a better understanding of the time it takes for the item to be delivered via the mail.

3. Online shopping in the UK according to the age group

Shopping online in the UK is a favorite pastime for a lot of people. The most sought-after purchases are clothes and accessories, followed by groceries and then media like movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. Comparisons of prices and products are also possible when making these purchases.

It is crucial to remember that online shoppers are diverse and this is why it is crucial for e-commerce businesses to understand what their target market is looking for when purchasing products. It is also essential to know how much time each type of consumer spends online. For instance, the younger generation is more likely to shop on mobile devices than any other age group. This is because the younger generation is time-poor, and will use several devices to complete online tasks.

The older generations are, however, likely to have more shrewd buying habits and are less affected by the online ads. They also prefer to visit high-end stores to touch and feel products before making a purchase. However, this doesn't mean they don't shop online, as the convenience and ease of online shopping is extremely appealing to them.

Another interesting aspect to be considered when shopping online is that older people are more likely than younger generations to anticipate and request free shipping on all of their purchases. They are also more likely to abandon carts if shipping charges seem excessive. In addition, 61% of over 55s say that they will add more items to their shopping carts in order to meet a free delivery threshold.

4. Online shopping in the UK in accordance with gender

In the UK both genders are equally likely to shop online. However, women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are also more likely to purchase fashion as well as health and beauty gardening, home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by the way a retailer responded to the COVID-19 pandemic with 69% seeking out brands that are supportive of and collaborate with their local communities.

Clothing and shoes are the most sought-after items for online shopping in the UK. In fact, 62% of female British online shopping sites with free international shipping shoppers purchased these items in 2020. Online sales aren't just limited to clothing. Other items like kitchenware, jewelry, and sports equipment are also available.

Online shopping has become more popular for finding the most affordable deals. Some experts predict that by 2024, the sales from e-commerce could be more than a third of all retail sales.

Some retailers are struggling with the rise of online shopping, whereas others are thriving. Particularly the online market is booming for health, fashion, beauty as well as gardening and home as well as consumer electronics.

In the near future the online shopping market for these products is expected to continue to grow. As the number of internet users is growing it is anticipated that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a top European online marketplace. When shopping online the British consumers are influenced primarily by price, convenience, and the wide variety of products. These factors make it a great place for retailers who want to improve their online presence and offer a seamless shopping experience.

In the COVID-19 pandemic online sales increased significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as an attractive alternative.

Online shopping is a major part of UK retail and some estimates suggest that it will make up one-third of sales by 2024. This growth is a result of the increasing use of e-commerce by customers and technological advances.

In the UK, 57% of shoppers who shop online mention convenience as the primary factor driving them to shop online. This is followed by 48% who highlight that it is easier to find special offers and deals and 37% who say there's a wider selection of products available online. In Europe the majority of shoppers cite lower prices as a major factor in their decision to purchase online.

Consumers are also open to trying new brands and products when they shop online. Nearly a quarter of online shoppers have bought items they have never bought in a store before, and half are eager to try new products when shopping on the marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29% of online buyers have made use of this option during the last year.

In addition to this an effective return policy is a crucial aspect of the online shopping landscape for the UK. The majority of online shopping figures uk [Get More] shoppers (59%) will check a retailer's returns policy before purchasing, and a majority will expect the seller to be responsible for both the return and payment shipping.