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Online Shopping Figures For the UK

The market for online retail has been growing continuously since its inception. This is particularly evident in the UK where e-commerce is responsible for 20% of all retail sales.

Shopping online is a popular method for shoppers to explore brands and purchase. 45% of customers prefer to "buy online and then pick it up at the store". This is a shift in consumer behavior that brick-and-mortar stores should be aware of.

1. Online sales of retail in the UK

It's no secret that online retail sales in the UK have risen significantly in the last few years. According to data from 2023, the B2C Online Shopping figures uk market is expected to reach almost $120 billion by the end of the year. This growth is due to changing consumer shopping habits and the use of digital transformation technologies by retailers. In the end bricks and mortar stores are seeing a decline in popularity as more shoppers turn to online stores for their purchases.

With this in mind, it's important for both pureplay and omni channel retailers to know what motivates customers to purchase online. To help you do this, we've compiled a collection of retail sales figures and stats that are both eye-opening as well as revealing.

Of all the retail sectors that are available, fashion is the most well-known, accounting for 28 percent of all sales on e-commerce in the UK. This is probably due to a greater variety of merchandise that are available and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics is the second most popular with 16% of all online sales. This is probably due to the constant demand for new gadgets and the need to keep up with most recent technology. Online sales of leisure and hobby products account for 15% of all ecommerce sales.

When asked what drives customers to shop online, 57% of UK consumers cited convenience as the main reason. This is followed by 48% who pointed to price comparison and 37% stated they were seeking special deals or discounts. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a large product range.

2. Online shopping in the UK

Online shopping is a common aspect of life for a lot of UK residents. Nearly half of UK residents aged 65 or older have made a purchase online within the last year. Shoppers can pick from a wide range of payment options and choose when and how they want their purchases delivered.

Convenience, price and availability are among the top reasons consumers shop online. In fact 57% of shoppers who shop online mention convenience as the primary reason for their shopping habits. Additionally, 48% of them cited lower prices as a benefit and 37% noted a wider range of options as well.

Online shopping habits of UK customers are also becoming increasingly eco-conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They can decide to take action if their purchases are not packaged in an environmentally ecologically friendly way.

In addition to lessening their environmental impact, some consumers are also trying to make their shopping experience more personal. For example 35 percent of UK shoppers have bought clothing or footwear from a retailer with their size information stored on file. This allows them to bypass the return process and get what they want faster.

Interestingly, UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that they are more used to the longer delivery times and have a better understanding of how long it takes for the item to be delivered via the mail.

3. Online shopping in the UK according to the age group

Online shopping in the UK is a favorite pastime for many people. Accessories and clothing are the most popular purchases followed by groceries and entertainment such as movies and music. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that consumers find these events very convenient. Online comparisons of prices and products are also possible when making these purchases.

It is essential to realize that online shoppers come from a variety of backgrounds. This makes it essential for e-commerce businesses to know the demographics their customers are seeking when they purchase products. In addition to this, it is also important to be aware of the amount of time each age group spends shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is due to the fact that this age group is very constrained in time and will utilize multiple devices to complete online tasks.

The older generations however tend to have more conservative buying habits and are less swayed by advertisements on the internet. They also prefer to visit high-street stores to experience products before making a decision. However, this doesn't mean they don't shop online due to the convenience and stress-free nature of online shopping is attractive to them.

Another important aspect to take into consideration when it concerns online shopping is that older generation is more likely to expect and expect free delivery on all of their purchases. In addition they tend to drop their shopping carts if they think that shipping costs are excessive. In addition, 61% of people over 55 claim that they will add more items to their cart in order to meet a free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases, such as furniture and electrical appliances. Both groups are more likely to purchase clothing products, home and garden items consumer electronics, as well as cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 outbreak. 69% of those shoppers searched for brands that were supportive and worked closely with their local communities.

The most popular online shopping products in the UK are footwear and clothing. In fact, a whopping 62 percent of female British online shoppers bought these items in 2020. Online sales aren't only limited to clothing. Other items such as kitchenware, jewellery and sports goods are also available.

As a result, online shopping is becoming increasingly popular as a method to find the most affordable prices on these products. In fact, some experts predict that e-commerce sales will account for nearly one third of all retail sales by 2024.

While some retailers struggle to cope with the increase in online sales, others are flourishing. Particularly, online sales are booming for health, fashion, beauty gardening, home and garden, and consumer electronics.

In the near future the online shopping market for these items is expected to continue to grow. As the number of people who use the internet continues to grow it is expected that online shopping will increase in popularity in the future. With the increasing popularity of this method of shopping, it is essential for Online Shopping figures uk retailers to make sure their sites are optimized for mobile devices and that they provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is among the leading European online marketplaces. The majority of its customers are influenced convenience, price and a variety of goods when they shop online. These factors make it a great spot for retailers who wish to improve their online presence and offer a seamless shopping experience.

In the COVID-19 pandemic online sales increased significantly as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.

Shopping online is a significant component of UK retail and some estimates suggest that it will make up a third of retail sales by 2024. This growth is a result of the increasing adoption of e-commerce by consumers as well as technological advancements.

57% of UK online shoppers say that convenience is the main reason for them to shop online. This is followed by 48% who highlight that it is easier to discover special deals and offers, and 37% who claim that there's a wider selection of merchandise available online. This is in contrast to Europe, where a greater proportion of shoppers cited lower prices as the key driver for their purchase online.

The online shopping sites in united kingdom shoppers are also keen to try new brands and products. Online customers are willing to try new brands and products. Half of people are willing to do so when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of online shoppers have used this option during the last year.

In addition to this, a robust online return policy is an essential aspect of the online shopping environment in the UK. The majority of shoppers (59%) will research the returns policy of a retailer prior purchasing, and more than half will expect the seller to be responsible for arranging and paying for return shipping.