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Online Shopping Figures For the UK

The market for online retail has grown continuously since its humble beginnings. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.

Online shopping is a popular method for shoppers to research brands and make purchases. 45% of customers prefer to "buy online and pick up at the store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should pay attention to.

1. Online retail sales in the UK

It's not a secret that retail sales online have increased dramatically in the UK over recent years. According to 2023's statistics the B2C market for e-commerce is expected to reach nearly $120 billion by next year. This is because of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are gaining popularity as shoppers increasingly prefer online retailers.

To achieve this, it's crucial that both omni-channel and pureplay retailers know what drives consumers to shop online. We've put together retail sales figures and stats that are both eye opening and revealing to help you.

Of all the sectors of retail of which online stores ship internationally fashion is the most popular, accounting for 28 percent of all sales made through e-commerce in the UK. This is probably due to the wider range of merchandise available and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics comes in second with 16% of all the sales made through e-commerce. This is probably due to the constant demand for new gadgets and the desire to keep up with latest technology. Online sales of hobbies and online shopping figures uk leisure products represent 15% of all online sales.

When asked what drives shoppers to shop online, 57 percent of UK consumers cited convenience as the primary driver. This is followed by 48% who pointed to price comparison and 37% said they were looking for special offers or discounts. These findings suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a large selection of products.

2. Online shopping in the UK

Online shopping is becoming a part of the daily routine for many UK consumers. Whether it's to buy electronics, groceries or even clothes - more than half of UK residents over 65 have made an online purchase in the past year alone. With a wide range of payment methods available customers can also decide the time and date they would like their items to be delivered.

There are many reasons for shoppers to shop online Some of the most common include convenience price, availability, and price. In fact, 57% of people cite convenience as their main reason to shop online. Additionally, 48% of them cited lower prices as an additional benefit, while 37% mentioned a wider range of options.

UK consumers are also becoming more environmentally conscious with regards to their shopping online. For instance 79% of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They might even take action if they feel their deliveries are not coming in environmentally friendly packaging.

Some customers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example 35% of UK customers have purchased clothing, footwear, or accessories from a retailer that stores their size information. This lets them skip the return process, and get what they need quicker.

It is interesting to note that UK consumers are reported to be more willing than ever before to wait for online orders. This could be because they are more used to the longer delivery times and have a better understanding of the time it takes for an item to be delivered in the mail.

3. Online shopping in the UK by the age group

Online shopping in the UK is a favorite pastime for a lot of people. Clothing and accessories are among the most popular purchases followed by groceries and entertainment such as movies and music. Shopping online is extremely popular in the uk online grocery shopping sites, especially during the annual Black Friday sales and Christmas sales. These events are extremely convenient for shoppers. Online comparisons of products and prices are also possible when making these purchases.

It is crucial to remember that online shoppers are diverse, which makes it essential for ecommerce companies to know what their target market is seeking when it comes to purchasing products. In addition to this, it is also important to be aware of how much time each age group spends shopping online. For instance, the younger generation is far more likely to shop on mobile devices than any other age group. This is because the younger generation is less time-conscious, and will use several devices to complete online tasks.

The older generations on the other hand tend to have more cautious buying habits and are less affected by online advertising. They also tend to go to stores in the high street to see and touch items before making an purchase. But this doesn't mean they won't buy online due to the convenience and ease of use of online shopping remains very appealing to them.

Another important aspect to take into consideration when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. Additionally, they tend to drop their shopping carts if they think that shipping costs are prohibitive. In addition, 61% of over 55s say that they will add additional items to their shopping carts in order to get a free delivery threshold.

4. Online shopping in the UK by gender

In the UK, men and women are equally likely to shop online. However, women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are more likely to purchase fashion household and garden products consumer electronics, as well as products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 outbreak. 69% of these customers looked for brands that supported and collaborated with their local communities.

Shoes and clothing are the most sought-after items for online shopping in the UK. In fact, 62% of female British online shoppers purchased these items in 2020. However, online sales aren't restricted to the clothing sector, with a variety of other items available, like kitchenware, jewellery and sports goods.

In the process, online shopping is becoming increasingly popular as a way to get the best deals on these items. In fact, some analysts have predicted that online sales will make up nearly one-third of all retail sales in 2024.

Some retailers are struggling with the rising popularity of online shopping while others are flourishing. In particular, online sales are booming for health, fashion and beauty, home and gardening and consumer electronics.

The trend for buying these products online is expected to continue increase in the years ahead. With the number of people with access to the internet increasing It is expected that more and customers will opt for online shopping in the future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and that they provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is a top European online marketplace. The customers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it a great spot for retailers who wish to invest in their web presence and offer an easy shopping experience.

During the COVID-19 Pandemic, online sales increased dramatically as consumers chose secure and convenient alternatives to store purchases. This trend has continued even after the pandemic as consumers continue to shop online as an alternative.

Online shopping is a major component of UK retail, and some estimates suggest that it will account for three-quarters of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advancements in technology.

57% of UK online shoppers say that convenience is the main reason they shop online. This is closely followed by 48% who say that it is easier to discover special deals and offers as well as 37% of shoppers say there's a wider selection of products that are available online. This is in contrast to Europe, where a greater percentage of consumers stated lower prices as the key driver for their purchase online Shopping figures uk.

The online shoppers are also keen to test new brands and products. Online shoppers are open to trying new brands and products. Half of people are willing to do so when they shop on marketplaces such as Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method in the past year.

Additionally, a robust online return policy is a crucial aspect of the online shopping landscape for the UK. The majority of online shoppers (59 percent) look up the return policy of the retailer prior to buying, and more than half expect retailers to arrange and pay for return shipping.