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Online Shopping Figures For the UK

The market for online retail has grown exponentially since its humble beginnings. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Many shoppers use online shopping to research brands before purchasing, and 45% like to "buy online, then pick it up in stores". This is an interesting change in consumer behaviour that bricks-and-mortar stores should pay attention to.

1. Online retail sales in the UK

It's not difficult to see that sales of online retail in the UK have grown significantly over the past few years. According to the 2023 statistics, the B2C online market is predicted to reach almost $120 billion next year. This growth is driven by the changing habits of consumers and the adoption of digital transformation technologies by retailers. As a result bricks and mortar shops are experiencing a decline in popularity as more shoppers prefer online retailers to make their purchases.

To do this, it's essential that both omni-channel and pureplay retailers understand what motivates customers to buy online. To help you do this, we've compiled an assortment of sales figures and other statistics that are both eye-opening and shocking.

Of all the retail sectors of which fashion is the most sought-after and accounts for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a wider variety of items and the ease of trying on clothes without leaving your home. Electronics is second with 16% of sales made through e-commerce. This is probably due to the constant demand for new technology and the desire to stay current with the latest technology. Hobbies and leisure items are also a favorite purchase online, with 15% of all e-commerce sales.

When asked why they shop online, 57% cited convenience. This is followed by 48% who mentioned price comparison, and 37% who said they were seeking special discounts or offers. These results suggest that shoppers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a wide product range.

2. Online shopping in the UK

Online shopping has become a daily aspect of life for a lot of UK residents. It doesn't matter if it's for groceries, electronics or clothes - nearly half of UK residents over the age of 65 have made a purchase online within the last year. Shoppers can choose from a range of payment options and also choose when and how they want their products delivered.

There are many motives for shoppers to shop online, some of the most popular include convenience, price, and availability. In fact, 57% of online shoppers cite convenience as the main reason for their shopping habits. Another 48% pointed to lower prices while 37% mentioned a greater choice of options.

UK consumers are also becoming more eco conscious with regards to their shopping online shopping figures uk. For example 79% of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They may even take action if think their purchases aren't being delivered in environmentally friendly packaging.

In addition to decreasing their environmental impact, a few consumers are also trying to make their online shopping experience more personal. For instance 35 percent of UK consumers have purchased clothes, footwear, and accessories from a retailer who has their size information saved. This lets them skip the return process and get what they want quicker.

It is interesting to know that UK customers are reported to be more eager than ever to wait for online orders. This could be because they are used to the slower delivery times and are more aware of the time it takes for an item to arrive in the mail.

3. Online shopping in the UK according to age group

Online shopping in the UK is a favorite pastime for many people. Clothes and accessories are the most sought-after purchases followed by food items, and media such as movies and music. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. Comparisons of prices and products are also possible when purchasing these items.

It is crucial to remember that online shoppers are very diverse, which makes it crucial for ecommerce businesses to understand what their customers are seeking when purchasing products. Additionally, it is also important to be aware of how much time each age group is spending shopping online. For example, the younger generation is more likely to shop on mobile devices than any other age group. This is because this age group is constrained in time and will utilize multiple devices to accomplish online tasks.

The older generation on the other hand tend to have more cautious buying habits and are less swayed by online advertising. They also prefer visiting high-street stores to touch and feel products before making a purchase. This does not mean they will not buy online. The convenience and online shopping figures Uk ease of online shopping figures Uk shopping remain very appealing.

Another important aspect to be considered when shopping online is that older people are more likely than younger generations to anticipate and request free shipping on all their purchases. They are also more likely to abandon carts if shipping charges seem excessive. Moreover, 61% of those over 55 say they will add more items to their shopping carts in order to get to the free delivery threshold.

4. Online shopping in the UK by gender

In the UK both genders are equally likely to shop online. However women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 epidemic, with 69% seeking out brands that are supportive of and are in close contact with their local communities.

Clothing and shoes are the most sought-after items for online shopping in the UK. In fact, 62% of British women who shop online bought these items by 2020. However online sales aren't limited to the clothing sector and there are a myriad of other products on sale, such as kitchenware, jewellery, and sports items.

Shopping online is becoming more popular for finding the most affordable bargains. Some experts believe that by 2024, the sales from e-commerce could be almost one third of retail sales.

While some retailers struggle to deal with the rise in online sales, others are thriving. In particular the online market is booming for health, fashion, beauty gardening, home and garden, and consumer electronics.

In the near future the online shopping market for these products is expected to continue to grow. With the number of people having access to the internet growing, it is expected that more customers will opt for online shopping in the future. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the leading European ecommerce markets. Its consumers are influenced by the ease of shopping, the price and a wide range of products when they shop online. These factors make it an ideal place for retailers who want to improve their web presence and offer seamless shopping.

In the COVID-19 pandemic, online sales grew dramatically as people sought out secure and convenient options for shopping. This trend has continued after the outbreak as consumers continue to shop online as an alternative.

Online shopping is a significant part of the UK retail economy Some estimates suggest that it will account for one-third of all retail sales in 2024. This growth is driven by the increasing popularity of ecommerce among consumers and technological advancements.

In the UK, 57% of online shoppers mention convenience as the primary reason for them to shop online. The 48 percent who say it's easier to find bargains and special deals, and the 37% who claim that there's a greater selection of merchandise available online are behind. This contrasts with Europe where a larger percentage of consumers cited lower prices as the primary reason for their choice to shop online.

The online shoppers are also keen to try new products and brands. About a quarter of online shoppers have bought products they've never purchased on the high-street before, and half are willing to test new items when purchasing from an online marketplace like Amazon. Buy now pay later checkouts are a common choice for UK shoppers, with 29 percent of online shoppers choosing the buy now pay later option in the last year.

In addition to this an effective return policy is a vital aspect of the online shopping landscape for the UK. A majority of online buyers (59%) go through the return policy of a retailer prior to buying, and nearly half expect the retailer to arrange and pay for return shipping.