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Online Shopping Figures For the UK

Since its infancy the market for online shopping has continued to grow. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.

Many consumers use online shopping to research brands before making a purchase and 45% prefer to "buy online, then pick it up in stores". This is an interesting change in consumer behaviour that bricks-and-mortar stores should pay attention to.

1. Online retail sales in the UK

There's no doubt that sales on retail websites have risen dramatically in the UK in recent years. In fact, according to 2023's statistics, the B2C e-commerce market is expected to reach nearly $120 billion by the year 2023. This increase is the result of shifting consumer habits and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as customers increasingly turn to online retailers.

With this in mind, it's important for both omni channel and pureplay retailers to understand what drives consumers to buy online. We've collected retail sales figures and stats that are both eye opening and informative to assist you.

Of all the retail sectors, fashion is the most well-known, accounting for 28% of all e-commerce sales in the UK. This is likely due to the availability of a larger variety of items and the ease of trying on clothes without leaving the house. Electronics is second with 16% of the sales on e-commerce. This is probably due to the constant need for new gadgets and the desire to keep up with the latest technology. Hobbies and leisure products are also popular items to purchase online, accounting for 15% of all e-commerce sales.

When asked about the factors that drive customers to shop online, 57 percent of UK consumers cited convenience as the main reason. This is followed by 48% who mentioned price comparison, and 37% who stated they were seeking special offers or discounts. These findings indicate that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a wide product selection.

2. Online shopping in the UK

Online shopping is now a regular part of the lives of many UK residents. It doesn't matter if it's for groceries, electronics, or fashion - almost half of UK residents over the age of 65 have made a purchase on the internet in the past year alone. Shoppers can select from a wide range of payment options and decide the time and method they'd like their purchases delivered.

Accessibility, convenience, and price are among the top reasons shoppers shop online. In fact, 57% of people cite convenience as their main reason for purchasing online. Another 48% of them cited lower prices and 37% cited a wider selection of choices.

Online shopping habits of UK customers are also becoming more environmentally conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They may decide to take action if their purchases are not packaged in an eco ecologically friendly way.

In addition to decreasing their impact on the environment, some consumers are also trying to make their online shopping experience more personal. For instance 35% of UK consumers have purchased clothing, footwear, or accessories from a retailer who has their size information stored. This allows them to skip the return process and to purchase what they want quicker.

It is interesting to consider that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be due to the fact that they are more accustomed to the slow delivery times and are more aware of how long it takes for the item to be delivered via the mail.

3. Online shopping in the UK according to the age group

Online shopping in the UK is a favorite pastime for many people. The most sought-after purchases are clothes and accessories followed by food items, and finally media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. Comparisons of prices and products are also possible when purchasing these items.

It is important to know that online shoppers are diverse. This is why it is crucial for e-commerce businesses to know the demographics their customers are seeking when they purchase products. It is also crucial to know how long each group of shoppers spends online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation has less time and will make use of multiple devices to accomplish online tasks.

The older generation tends to be more sceptical about their buying habits and less influenced by advertising on the internet. They also prefer to go to shops in the high street to touch and feel products before making a decision. However, this doesn't mean they won't buy online due to the convenience and ease of use of online shopping remains attractive to them.

Another interesting factor to consider when it is about online shopping is that older generation is more likely to demand and expect free delivery on all of their purchases. They are also more likely to leave carts if shipping charges seem excessive. Additionally, 61% of over 55s say that they will add additional items to their cart in order to get the free delivery threshold.

4. Online shopping in the UK by gender

Both genders in the UK are equally likely to shop for items Online Shopping Figures Uk. Women are more likely than men to make big purchases, such as electrical and furniture. Both groups tend to spend more on fashion household and garden products, consumer electronics, and online shopping figures uk health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a company responded to the COVID-19 epidemic, with 69% of these looking for brands that support and work closely with their local communities.

Shoes and clothing are among the most sought-after items for online shopping in the UK. In fact, 62% of British women who shop online bought these items by 2020. However online sales aren't limited to the clothing sector and there are a myriad of other items available, including jewellery, kitchenware, and sports equipment.

Shopping online has become more popular for finding the best deals. In fact, some analysts predict that online sales will make up nearly 1/3 of all retail sales by 2024.

While some retailers are struggling to keep up with the growth in online shopping, other are flourishing. Particularly the online market is booming for fashion, health and beauty gardening, home and garden and consumer electronics.

In the near future the online shopping market for these items is expected to continue to grow. With the number of people who have access to the internet continuing to increase It is expected that more increasing numbers of people will be turning to online shopping in the near future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the most important European ecommerce markets. The customers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it an ideal spot for retailers who wish to improve their web presence and offer a seamless shopping experience.

During the COVID-19 pandemic, online sales increased significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued after the outbreak as consumers continue to shop online as an alternative.

Shopping online is a significant component of UK retail and certain estimates suggest that it could comprise a third of retail sales by 2024. This growth which supermarket is cheapest for online shopping driven by the increasing popularity of ecommerce among consumers and advancements in technology.

57% of UK online shoppers claim that convenience is the primary reason for them to shop online. This is followed by 48% who highlight that it is easier to discover special deals and offers and 37% who say there is a wider range of products that are available online. This contrasts with Europe where a higher percentage of shoppers cited lower prices as the main reason behind their purchase online.

Online shoppers are also eager to test new products and brands. Nearly 25% of shoppers online have bought products they've never purchased in a store before, and half are willing to test new products when they shop on an online marketplace like Amazon. Pay-as-you-go checkouts are a common choice for UK customers, with 29% of online shoppers using the buy now pay later option in the last year.

In addition to this an effective return policy is a vital aspect of the e-commerce environment in the UK. The majority of online shoppers (59%) check a retailer's return policy before purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.