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Online Shopping Figures For the UK

The market for online retailers has grown exponentially since its inception. This is particularly evident in the UK where ecommerce accounts for 20% of all retail sales.

Shopping online is a common way for consumers to look up brands and make purchases. 45% of consumers prefer to "buy online and pick up in-store". This is a shift in consumer habits that brick-and mortar shops must be aware of.

1. Online retail sales in the UK

It's no secret that sales of online retail in the UK have grown significantly over the past few years. According to the 2023 statistics, the B2C online market is predicted to reach almost $120 billion in the next year. This growth is fueled by the changing habits of consumers and the use of digital transformation technologies by retailers. In the end bricks and mortar stores are experiencing a decline in popularity as more consumers turn to online retailers for their purchases.

With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives consumers to buy online. To assist you in this, we've created an assortment of retail sales figures and statistics that are both eye-opening and revealing.

Fashion is the most sought-after retail industry in the UK, accounting for 28 percent of all online sales. This is likely due to the wider range of products that are available and the convenience of being capable of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is due to the constant need for new gadgets and the desire to stay current with the most recent technology. Online sales of hobbies and leisure products account for 15% of all ecommerce sales.

When asked why they shop online, 57% cited convenience. This is followed by 48% who pointed to price comparison, and 37% who stated they were seeking special deals or discounts. These results indicate that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a broad product range.

2. Online shopping in the UK

Online shopping is now a regular part of the lives of many UK residents. It doesn't matter if it's for groceries, electronics or clothes - nearly half of UK residents over 65 have made a purchase on the internet in the last year. With a wide range of payment options available customers can also decide the time and date they would like their items to be delivered.

Convenience, price and availability are among the top reasons why shoppers shop online. In fact 57% of shoppers who shop online cite convenience as the main driver behind their shopping habits. Then, another 48% cited lower prices, while 37% cited a wider selection of choices.

UK consumers are also becoming more environmentally conscious in their online shopping habits. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They can be able to take action if they find that their purchases are not packaged in an eco friendly manner.

In addition to lessening their environmental impact, a few consumers are also trying to make their online shopping experiences more personal. For instance 35 percent of UK customers have bought clothing, footwear, and accessories from a retailer who stores their size information. This allows them to skip the return process and obtain what they want faster.

It is interesting to consider that UK consumers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the longer delivery time and are aware of how long it takes to receive an item through the mail.

3. Online shopping in the UK according to age group

Online shopping in the UK is a very popular pastime for a large number of people. The most sought-after purchases are clothing and accessories, followed by food items, and finally media such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. Online comparisons of prices and products are also possible when purchasing these items.

It is important to note that online shoppers are very diverse, which online stores ship internationally makes it essential for ecommerce businesses to understand what their target market is seeking when purchasing products. Additionally, it is also important to be aware of the amount of time each age group spends shopping online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is because this age group is constrained in time and will utilize multiple devices to complete online tasks.

The older generation are, however, likely to have more cautious buying habits and are less affected by the online ads. They also prefer to go to high-end stores to touch and feel products before making a final decision. This does not mean they will not buy online. The convenience and ease of shopping online are still appealing.

A second interesting factor to be considered when shopping online is that older generations are more likely than younger generations to anticipate and demand free shipping on all of their purchases. Additionally, they tend to drop their shopping carts if they think that shipping costs are excessive. Additionally, 61% of over 55s say they'll add more items to their shopping carts in order to reach the free delivery threshold.

4. Online shopping in the UK in accordance with gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases such as electrical and furniture. Both groups are also more likely to purchase fashion as well as health and beauty gardening, home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 pandemic, with 69% looking for brands that support and are in close contact with their local communities.

The most sought-after online shopping items in the UK are clothing and shoes. In fact, 62% of British women who shop online bought these items by 2020. Online sales are not limited to clothing. Other items such as kitchenware, jewellery and sports equipment are also available.

This is why online shopping is becoming increasingly popular as a way to find the most affordable prices on these items. In fact, some analysts predict that ecommerce sales will make up nearly 1/3 of all retail sales in 2024.

While some retailers struggle to deal with the rise in online sales, others are thriving. In particular the rise of online sales for health, fashion, beauty gardening, home and garden as well as consumer electronics.

The trend for buying these products online is expected to continue to grow in the years ahead. With the number of people with access to the internet continuing to increase it is expected that more and increasing numbers of people will be turning to online shopping in the future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is among the most important European online marketplaces. When it comes to online shopping, the UK's consumers are influenced primarily by price, convenience and the wide variety of products. These factors make it an ideal location for retailers to build their online presence and offer an effortless shopping experience online.

In the COVID-19 pandemic, online sales increased dramatically because consumers were looking for safer and more convenient options for shopping. This trend has continued after the outbreak as consumers continue to buy online as an alternative.

Online shopping is an important part of UK retail and some estimates suggest that it could comprise one-third of sales by 2024. This is due to increasing consumer adoption of ecommerce and advances in technology.

57% of UK online shoppers claim that convenience is the primary reason they shop online. This is closely followed by 48% who highlight that it is easier to discover special deals and offers, and 37% who claim that there is a wider range of products that are available online. This contrasts with Europe where a higher percentage of shoppers cited lower prices as the primary reason for their purchase online.

Consumers are also open to trying new brands and products when they shop online. Nearly 25% of shoppers Online shopping Figures Uk have bought products they have never bought in a store before, and half are willing to test new items when purchasing from an online marketplace like Amazon. Buy now pay later checkouts are a favorite option for UK customers with 29 percent of online shoppers choosing a buy now pay later option over the last year.

A robust return policy on the internet for the UK is also an important aspect of e-commerce. The majority of online shoppers (59 percent) look up the return policy of the retailer prior Online shopping Figures Uk to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.