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Online Shopping Figures For the UK

Since its infancy the market for online shopping has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.

Many consumers use online shopping to research brands before purchasing, and 45% like to "buy online, then pick up in stores". This is an interesting change in consumer behaviour that bricks-and-mortar stores should be aware of.

1. Retail sales online in the UK

It's not difficult to see that online retail sales in the UK have seen a significant increase in the last few years. According to 2023 statistics the B2C online market is predicted to reach almost $120 billion by the end of the year. This growth is fueled by shifting consumer habits and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as customers increasingly shop online.

With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives shoppers to buy online. To help you do this, we've put together a collection of retail sales figures and statistics that are both eye-opening and shocking.

Fashion is the most sought-after retail sector in the UK accounting for 28 percent of all e-commerce sales. This is likely due to the wide selection of products and the ease of trying on clothes without leaving your home. Electronics comes in second place with 16% of sales made through e-commerce. This is likely due to the constant demand for new gadgets and the desire to stay up-to-date with most recent technology. Hobbies and leisure items are also a popular purchase online, accounting for 15% of all online sales.

When asked what factors drive customers to shop online 57 percent of UK consumers cited convenience as the primary driver. Then, 48% cited price comparison, while 37% said they were looking for discounts or special offers. These findings indicate that UK shoppers are less price-driven than their European counterparts and are more focused on convenience and a broad product variety.

2. Online shopping in the UK

Online shopping has become a daily aspect of life for a lot of UK residents. It doesn't matter if it's for groceries, electronics or clothes - nearly half of UK residents over 65 have made a purchase online within the last year. Shoppers can select from a wide range of payment options and choose the time and method they'd like their products delivered.

Convenience, price and availability are among the top reasons why customers shop online. In fact 57% of online shoppers say that convenience is the primary reason for their shopping habits. Then, 48% cited lower prices as a advantage, while 37% cited the availability of more options.

The habits of online shopping among UK consumers are also becoming increasingly environmentally conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They may even take action if they think their purchases aren't coming in environmentally friendly packaging.

Some consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35% of UK shoppers have bought clothes, footwear, or accessories from a retailer with their size information stored on file. This allows them to skip the return process and get what they want faster.

Incredibly, UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because UK shoppers are more accustomed to the slower delivery time and know the length of time it takes to receive an item via the mail.

3. Online shopping in the UK in accordance with age group

Shopping online in the UK is a very popular pastime for a lot of people. Clothes and accessories are the most popular purchases followed by groceries and entertainment such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for shoppers. It is also easy to compare prices and items online when making these kinds of purchases.

It is crucial to understand that online shoppers are diverse. This makes it essential for ecommerce businesses to understand the demographics their customers are looking for when purchasing products. It is also crucial to understand how much time each segment of customers spends online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation has less time and will make use of multiple devices to complete online tasks.

The older generations however tend to have more cautious buying habits and are less affected by the online ads. They also tend to visit stores on the high street to look at and feel items before making an purchase. This does not mean they won't buy online. The convenience and ease of online shopping are still very appealing.

Another important aspect to take into consideration when it comes to online shopping is that older generation is more likely to anticipate and demand free delivery on all their purchases. They are also more likely to abandon carts if shipping charges seem excessive. In addition, 61% of over 55s claim that they will add additional items to their cart in order to reach a free delivery threshold.

4. online shopping - simply click the next document, in the UK by gender

Men and women in the UK are equally likely to purchase products on the internet. However, women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are more likely to buy clothing products, home and garden items, consumer electronics, and products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 epidemic. 69% of customers were looking for brands that backed and were in close contact with their local communities.

Clothing and shoes are the most requested items to buy online in the UK. In fact 62 percent of British women who shop online bought these items by the year 2020. However the online shopping sites list for clothes sales don't just apply to the clothing sector with a wide range of other products available such as kitchenware, jewellery, and sports items.

This is why online shopping is becoming increasingly popular as a way to find the best prices on these items. In fact, some analysts predict that ecommerce sales will make up nearly one-third of all retail sales in 2024.

While some retailers struggle to deal with the rise in online shopping, others are thriving. In particular the online market is booming for fashion, health and beauty gardening, home and garden as well as consumer electronics.

In the future the online shopping market for these items is expected to increase. With the number of people with access to the internet continuing to increase It is expected that more increasing numbers of people will be turning to online shopping in the coming years. As online shopping becomes more popular, retailers should ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a major European online retail market. The majority of its customers are influenced the ease of shopping, the price and a variety of goods when they shop online. These factors make it a great place for retailers to improve their online presence and provide an effortless shopping experience online.

In the COVID-19 pandemic online sales grew significantly as people opted for online shopping secure and convenient alternatives to in-store purchases. This trend has continued even after the pandemic, as consumers continue to buy online as an alternative.

Online shopping is a major portion of the UK retail economy Some estimates suggest that it will comprise three-quarters of all retail sales in 2024. This is due to the growing popularity of e-commerce among consumers and advancements in technology.

In the UK 57% of online shoppers cite convenience as the main reason they shop online. The 48% who say it's easier to find deals and special offers and the 37% who say there's a wider selection of items available online are behind. In Europe, a higher proportion of shoppers cite lower prices as a major factor in their decision to purchase online.

Online shoppers are also willing to test new products and brands. About a quarter of online shoppers have bought products they have never bought on the high-street before, and half are willing to test new items when purchasing from an online marketplace like Amazon. Buy now pay later checkouts are a favorite option for UK customers with 29 percent of online shop shoppers choosing the buy now pay later option in the past year.

A solid return policy for online purchases for the UK is also a crucial aspect of ecommerce. The majority of online buyers (59 percent) will look up the returns policy of a retailer prior purchasing, and more than half will expect a retailer to be responsible for the return and payment shipping.