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Online Shopping Figures For the UK

The market for online retailers has grown exponentially since its humble beginnings. This is particularly evident in the UK where ecommerce is responsible for 20% of all retail sales.

Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, pick up in store". This is a change in the way people shop that brick-and-mortar shops should be aware of.

1. Retail sales online in the UK

It's not a secret that sales on retail websites have grown dramatically in the UK in recent years. In fact, according to data from 2023 the B2C market for e-commerce is expected to grow to nearly $120 billion by next year. This growth is driven by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as consumers increasingly turn to online retailers.

To do this, it's crucial that both pureplay and omnichannel retailers know what drives shoppers to purchase online. To help you understand this, we've created an assortment of retail sales figures and other statistics that are both eye-opening as well as shocking.

Fashion is the most popular retail industry in the UK with 28 percent of all ecommerce sales. This is likely due to the availability of a larger range of merchandise and the convenience of trying on clothes without leaving home. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and the desire to stay up-to-date with most recent technology. Online sales of leisure and hobbies products make up 15% of all e-commerce sales.

When asked what factors drive consumers to shop online, 57 percent of UK consumers cited convenience as the main reason. This is followed by 48% who cited price comparison and 37% said they were looking for special offers or discounts. These results indicate that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a wide product variety.

2. Online shopping in the UK

Online shopping is becoming a regular part of the lives of many UK customers. Nearly half of UK residents aged 65 or older have made a purchase online in the past year. Shoppers can pick from a wide range of payment options and choose the time and method they'd like their purchases delivered.

Convenience, price and availability are among the top reasons customers shop online. In fact, 57% list of online shopping sites uk shoppers who shop online mention convenience as the primary reason for their shopping habits. Additionally, 48% of them cited lower prices as an additional benefit, while 37% mentioned the availability of more choices as well.

UK consumers are also becoming more eco conscious when it comes to their shopping online. For example, 79 percent of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They might even take action if they feel their deliveries are not coming in environmentally friendly packaging.

Some consumers are looking to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For instance, 35% of UK shoppers have bought clothes, footwear, or accessories from a retailer that has their size information stored on file. This lets them skip the return process, and to get what they want faster.

It is interesting to know that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be due to the fact that UK shoppers are more accustomed to the slow delivery times and know how long it takes to receive an item through the mail.

3. Online shopping in the UK depending on the age group

Shopping online is a huge hit in the UK. Accessories and clothing are the most sought-after purchases, followed by groceries, and media such as movies and just click the next site music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Online comparisons of prices and products are also possible when making these purchases.

It is crucial to understand that online shoppers are diverse. This makes it essential for ecommerce companies to know what their customers are seeking when it comes to purchasing products. It is also crucial to know how long each segment of customers spends online. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is because the younger generation is less time-conscious, and will use several devices to complete online tasks.

Older generations tend to be more sceptical about their buying habits and less influenced by online advertising. They also prefer to visit high-end stores to feel and touch products before making a purchase. However, this doesn't mean that they will not buy online because the convenience and ease of online shopping remains attractive to them.

A second interesting factor to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and request free shipping on all their purchases. They are also more likely to leave carts when shipping costs appear excessive. In addition, 61% of those over 55 say that they will add more items to their carts in order to reach the free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. However women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are more likely to purchase fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how the retailer has responded to the COVID-19 pandemic with 69% of these searching for brands that support and collaborate with their local communities.

Shoes and clothing are the most requested items for online shopping in the UK. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. However, online sales aren't restricted to clothing, with a variety of other products available such as kitchenware, jewellery, and sports equipment.

Shopping online has become increasingly popular to find the most affordable bargains. In fact, some analysts predict that ecommerce sales will account for almost one third of all retail sales by 2024.

While some retailers struggle to deal with the rise in online shopping, other are flourishing. Particularly the rise of online sales for health, fashion, beauty as well as gardening and home as well as consumer electronics.

The trend of purchasing these items online is likely to continue to increase in the years ahead. With the number of people who have access to the internet growing it is expected that more and customers will opt for online shopping in the coming years. With the growing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the leading European online marketplaces. When shopping online the customers of the UK are influenced by price, convenience and a variety of products. These factors make it an ideal location for retailers to invest in their online presence and offer an easy online shopping experience.

During the COVID-19 pandemic online sales grew dramatically as consumers chose safe and convenient alternatives to shopping. This trend has continued post-pandemic, as consumers continue to embrace online shopping as a viable alternative.

Online shopping is an important component of UK retail and certain estimates suggest that it could comprise a third of retail sales by 2024. This is because of the growing acceptance of e-commerce by customers and technological advancements.

In the UK 57% of shoppers who shop online cite convenience as the main reason they shop online. The 48 percent who claim it's easier to find deals and special offers as well as the 37% who say there is a greater range of items available online shopping figures uk are behind. In Europe, a higher proportion of shoppers mention lower prices as a key factor for their decision to buy online.

The online shoppers are also keen to test new products and brands. Almost 25% of online shoppers have bought products they've never purchased in a store previously, and a majority are willing to test new products when they shop on a marketplace like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of online shoppers have used this option in the last year.

A solid return policy for online purchases for the UK is also a crucial aspect of ecommerce. The majority of online shoppers (59 percent) will research a retailer's returns policy before purchasing, and a majority will expect a retailer to be responsible for both organizing and paying for return shipping.