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Online Shopping Figures For the UK

Since its humble beginnings the market for online retail has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Many people shop online to research brands before making a purchase, and 45% like to "buy online, then pick up in stores". This is an interesting shift in the way people shop that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's not difficult to see that online retail sales in the UK have risen significantly in the last few years. According to 2023's statistics, the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is driven by shifting consumer habits and the adoption of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as customers increasingly turn to online retailers.

With this in mind, it's crucial for both omni channel and pureplay retailers to know what motivates consumers to buy online. To assist you in this, we've created an assortment of sales figures and stats that are both eye-opening and shocking.

Fashion is the most popular retail sector in the UK with 28 percent of all online sales. This is likely due to the availability of a wider range of merchandise and the ease of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is likely due to the constant need for new gadgets and the need to keep up with most recent technology. Hobbies and leisure items are also a popular purchase online, with 15% of all e-commerce sales.

When asked about the factors that drive consumers to shop online, 57% of UK consumers cited convenience as the primary reason. This is followed by 48% who mentioned price comparison and 37% stated they were seeking special deals or online shopping figures uk discounts. These results suggest that shoppers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a wide product range.

2. Online shopping in the UK

online shopping figures uk shopping is a common part of the lives of many UK residents. Nearly half of UK people aged 65 and older have made a purchase online in the past year. Shoppers can choose from a range of payment options and also choose when and how they want their products delivered.

While there are many reasons for shoppers to shop online among them, the most popular include convenience prices, availability, and price. In fact, 57% of people cite convenience as their primary reason for purchasing online. Another 48% cited lower prices, while 37% cited a wider choice of options.

Online shopping habits of UK customers are also becoming more environmentally conscious. For example 79% of UK online shopping sites uk shoppers say they recycle boxes and other packaging materials that they use in their purchases. They might even take action if feel their deliveries are not coming in environmentally friendly packaging.

In addition to lessening their environmental impact, a few consumers are also trying to make their shopping experience more personal. For instance, 35 percent of UK shoppers have bought clothes, footwear, or accessories from a retailer with their size information stored on the file. This lets them skip the return process and obtain what they want faster.

It is interesting to know that UK customers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that they are more used to the slower delivery times and are more aware of how long it takes for the item to be delivered via the mail.

3. Online shopping in the UK in accordance with the age group

Online shopping is very popular in the UK. Clothes and accessories are the most sought-after purchases followed by food items, and entertainment such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Comparisons of prices and products are also possible when purchasing these items.

It is crucial to understand that online shoppers are diverse and this makes it essential for ecommerce businesses to understand what their target market is seeking when they purchase products. It is also essential to understand how much time each segment of customers spends online. For example, the younger generation is far more likely to shop using mobile devices than any other age group. This is because the younger generation is time-poor and uses a variety of devices to accomplish online tasks.

The older generations are more sceptical about their buying habits and less influenced by advertising on the internet. They also prefer visiting high-street stores to touch and feel products before making a decision. But this doesn't mean that they won't buy online due to the convenience and ease of online shopping is still attractive to them.

A second interesting factor to be considered when shopping online is that older generations are more likely than younger generations to anticipate and request free shipping on all their purchases. They are also more likely to leave carts if shipping charges seem excessive. Additionally, 61% of those over 55 claim that they will add more items to their carts to reach a free delivery threshold.

4. Online shopping in the UK by gender

In the UK, men and women are equally likely to shop online. However, online shopping figures uk women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups are more likely to buy clothing products, home and garden items consumer electronics, as well as products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of consumers looked for brands that supported and were in close contact with their local communities.

Shoes and clothing are the most requested items for online shopping in the UK. In fact, 62% of British women who shop online bought these items by the year 2020. However the online sales don't just apply to clothing with a wide range of other products on sale, like kitchenware, jewellery and sports equipment.

This is why online shopping is becoming increasingly popular as a method to find the best prices on these products. Some analysts estimate that by 2024 ecommerce sales could account for more than a third of all retail sales.

Some retailers are struggling with the rise of online shopping while others are flourishing. Online sales are booming in health and wellness, home and garden, and consumer electronics.

The trend of purchasing these items online is likely to continue to increase in the coming years. With the number of people who have access to the internet continuing to increase it is expected that more and customers will opt for online shopping in the future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their websites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is a leading European online marketplace. The majority of its customers are influenced the convenience, affordability and variety of goods when they shop online. These factors make it a great place for retailers to improve their online presence and offer an effortless shopping experience online.

During the COVID-19 pandemic online sales grew significantly as people sought out safe and convenient alternatives to shopping. This trend has continued post-pandemic as consumers continue to embrace online shopping as a viable alternative.

Online shopping is a major part of UK retail, and some estimates suggest that it will comprise three-quarters of retail sales by 2024. This is because of the growing acceptance of e-commerce by customers and technological advancements.

57% of UK online shoppers claim that convenience is the main reason for them to shop online. This is followed closely by 48% who say that it is easier to find deals and special offers, and 37% who say there's a wider selection of merchandise available online. This contrasts with Europe, where a greater proportion of shoppers said that lower prices were the main reason behind their purchase online.

Online shoppers are also eager to try new brands and products. Nearly 25% of shoppers online have purchased products that they've never seen on the high-street before, and half are willing to test new products when shopping on the marketplaces like Amazon. Pay-as-you-go checkouts are a popular choice for UK customers with 29 percent of online shoppers choosing the buy now pay later option over the last year.

A solid return policy for online purchases for the UK is also a crucial aspect of e-commerce. The majority of buyers (59%) check the return policy of a retailer prior to buying, and nearly half expect the retailer to arrange and pay for return shipping.