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Online Shopping Figures For the UK

The market for online retailers has been growing continuously since its humble beginnings. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.

Many shoppers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick it up in stores". This is a change in the way people shop that brick-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's no secret that online retail sales in the UK have risen significantly in the last few years. In fact, according to 2023's statistics the B2C e-commerce market is expected to reach nearly $120 billion by next year. This growth is a result of shifting consumer habits and the adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are seeing a decline in popularity as more shoppers are turning to online stores for their purchases.

To achieve this, it is important that both pureplay and omni-channel retailers know what drives customers to buy online. To assist you in this, we've created an assortment of retail sales figures and stats that are both eye-opening as well as shocking.

Fashion is the most favored retail industry in the UK accounting for 28 percent of all ecommerce sales. This is likely due to the wide variety of items and the convenience of trying on clothes without leaving your home. Electronics is the second most popular, with 16% of online sales. This is due to the constant need for new devices, as well as the desire to keep up with the latest technology. Leisure and hobbies are also popular items to purchase online, with 15% of all e-commerce sales.

When asked what factors drive shoppers to shop online 57 percent of UK consumers cited convenience as the primary driver. This is followed by 48% who mentioned price comparison, and 37% who stated they were looking for special offers or discounts. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a large variety of products.

2. Online shopping in the UK

Shopping online is now a regular part of the lives of many UK residents. It doesn't matter if it's for groceries, electronics, or fashion - almost half of UK residents over 65 have made a purchase online shopping figures uk in the past year alone. With a wide variety of payment options, shoppers can also choose the time and date they would like their items to be delivered.

Convenience, price and availability are among the top reasons shoppers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary motive behind their shopping. In addition, 48% mentioned lower prices as an additional benefit, while 37% mentioned an increased selection of options.

UK consumers are also becoming more environmentally conscious when it comes to their shopping online. For instance 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They may decide to take action if their purchases are not packaged in an eco green manner.

In addition to lessening their impact on the environment, some customers are also seeking to make their shopping experiences more personal. For example, 35% of UK consumers have purchased clothing, footwear, or accessories from a retailer that stores their size information. This allows them to avoid the return process and to get what they want faster.

It is interesting to know that UK consumers are reported to be more eager than ever before to wait for online orders. This could be because UK shoppers are more accustomed to the slow delivery times and know how long it takes to receive an item through the mail.

3. online shopping top 7 shopping in the UK according to the age group

Shopping online is extremely popular in the UK. Clothes and accessories are the most popular items, followed by groceries, and entertainment such as music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely practical for shoppers. It is also simple to compare prices and products online when making these types of purchases.

It is crucial to understand that online shopping figures uk shoppers are diverse. This is why it is crucial for online retailers to know what their target audience is searching for when buying products. Additionally, it is also important to be aware of how much time each age group is spending shopping online. For example, the younger generation is more likely to shop using mobile devices than any other age group. This is because the younger generation has less time, and will use several devices to complete online tasks.

The older generations are more sceptical about their buying habits and less influenced by online advertising. They also prefer to visit high-street stores to experience products before making a decision. This does not mean they won't buy online. The convenience and ease of shopping online remain very appealing.

A second interesting factor to consider when shopping online is that older people are more likely than younger generations to anticipate and expect free shipping on all of their purchases. They are also more likely to drop carts if shipping charges seem excessive. In addition, 61% of those over 55 say they'll add more items to their shopping carts in order to get to the free delivery threshold.

4. Online shopping in the UK according to gender

In the UK both genders are equally likely to shop online. Women are more likely than men to make large purchases like electrical and furniture. Both groups are also more likely to shop for fashion as well as health and beauty, home and garden, and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of these consumers searched for brands that were supportive and online shopping figures uk worked closely with their local communities.

The most sought-after online shopping items in the UK are footwear and clothing. In fact 62 percent of British women who shop online purchased these items by the year 2020. Online sales are not restricted to clothing. Other items such as kitchenware, jewellery and sports items are also available.

In the process, online shopping is becoming increasingly popular as a way to get the best deals on these products. Some experts predict that by 2024, online sales could make up more than a third of all retail sales.

While some retailers are struggling to keep up with the growth in online sales, others are thriving. In particular the rise of online sales for fashion, health and beauty, home and gardening and consumer electronic.

The trend of purchasing online for these items is likely to continue to grow in the years ahead. With the number of people who have access to the internet continuing to increase It is expected that more increasing numbers of people will be turning to online shopping in the future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and that they provide a secure and easy checkout process.

5. Online shopping in the UK, by region

The UK is a major European online marketplace. When shopping online the British consumers are influenced by price, convenience and a variety of products. These factors make it an ideal place for retailers who want to improve their online presence and offer an easy shopping experience.

During the COVID-19 pandemic online sales grew dramatically as people sought out secure and convenient alternatives to shopping. This trend has continued post-pandemic, as consumers continue to embrace online shopping as a viable alternative.

Online shopping is an important part of UK retail and certain estimates suggest that it will make up a third of retail sales by 2024. This growth is a result of the increasing use of e-commerce by consumers as well as technological advances.

In the UK 57% of online shoppers mention convenience as the primary factor driving them to shop online. This is followed closely by 48% who say that it is easier to find special offers and deals, and 37% who claim that there's a wider selection of products available online. In Europe, a higher proportion of shoppers mention the lower cost as a primary factor for their decision to buy online.

Consumers are also open to trying new brands and products when they shop online. Almost 25% of shoppers online have purchased products that they've never purchased on the high-street previously, and a majority are willing to try new products when they shop on the marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29% of online buyers have used this option in the last year.

In addition to this an effective return policy is an essential aspect of the online shopping landscape in the UK. The majority of shoppers (59 percent) will look up the returns policy of a retailer prior purchasing, and a majority will expect the seller to be responsible for both the return and payment shipping.