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Online Shopping Figures For the UK

Since its humble beginnings the market for online shopping has continued to grow. This is especially evident in the UK where e-commerce is responsible for 20% of retail sales.

Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick it up in stores". This is a shift in consumer behavior that brick-and-mortar shops must be aware of.

1. Online retail sales in the UK

It's not a secret that retail sales online have grown substantially in the UK in recent years. In fact, according to 2023 statistics, the B2C e-commerce market is expected to grow to nearly $120 billion by the year 2023. This increase is the result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. As a result, bricks and mortar stores are experiencing a decline in popularity as more shoppers prefer online shop stores for their purchases.

To achieve this, it's crucial that both omni-channel and pureplay retailers understand what draws customers to buy online. We've put together retail sales figures and stats that are both eye-opening and revealing to help you.

Of all the sectors of retail of which is the best online supermarket fashion is the most sought-after and accounts for 28 percent of all sales made through e-commerce in the UK. This is probably due to a wider selection of products accessible and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics comes in second, with 16% of all the sales made through e-commerce. This is probably due to the constant need for new gadgets and the desire to stay up-to-date with most recent technology. Online sales of hobbies and leisure products represent 15% of all ecommerce sales.

When asked about the reason they shop online, 57% of respondents mentioned convenience. Then, 48% cited price comparison and 37% said they were looking for discounts or special deals. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a wide product variety.

2. Online shopping in the UK

Online shopping has become a daily aspect of life for a lot of UK residents. More than half of UK residents aged 65 or older have made a purchase on the internet in the last year. Shoppers can choose from a range of payment options and also choose when and how their products delivered.

Accessibility, convenience, and price are among the top reasons consumers shop online. In fact, 57% of online shoppers cite convenience as the main motive behind their shopping. Another 48% cited lower prices while 37% mentioned a greater variety of options.

UK consumers are also becoming more eco conscious when it comes to their shopping online. For example 79 percent of UK online shoppers report recycling boxes and other packaging materials from their purchases. They could decide to take action if their purchases are not packaged in an eco friendly manner.

In addition to reducing their environmental impact, some customers are also seeking to make their shopping experience more personal. For example 35 percent of UK customers have bought clothing, footwear, and accessories from a retailer that stores their size information. This allows them to avoid the return process and get what they want faster.

It is interesting to consider that UK customers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the slow delivery times and are aware of how long it takes to receive an item via the mail.

3. Online shopping in the UK according to age group

Shopping online in the UK is a popular activity for a lot of people. Clothing and accessories are among the most sought-after purchases, followed by groceries, and media such as music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely practical for shoppers. Online comparisons of prices and products are also possible when making these purchases.

It is crucial to understand that online shoppers are a diverse group. This makes it vital for cheap online electronics shopping uk retailers to know the type of customer they are seeking when they purchase products. In addition to this it is important to be aware of the amount of time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is because the younger generation is less time-conscious and will make use of multiple devices to complete online tasks.

The older generations are more cautious in their buying habits and less influenced by online advertisements. They also tend to visit high street stores to feel and see products prior to making a purchase. But this doesn't mean they will not buy online because the convenience and ease of online shopping remains attractive to them.

Another important aspect to take into consideration when it is about online shopping is that the older generations are more likely to expect and demand free delivery on all their purchases. In addition, they are more likely to abandon their carts when they believe that shipping costs are prohibitive. Furthermore, as many as 61% of over 55s say that they will add more items to their shopping carts in order to meet the free delivery threshold.

4. Online shopping in the UK by gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make large purchases like electrical appliances and furniture. Both groups are more likely to purchase fashion household and garden products, consumer electronics, and products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic with 69% of them seeking out brands that are supportive of and work closely with their local communities.

The most sought-after online purchasing items in the UK are footwear and clothing. In fact, a whopping 62 percent of female British online shoppers bought these items in 2020. However online sales aren't limited to clothing, with a variety of other items available, like kitchenware, jewellery and sports items.

Shopping online has become increasingly popular to find the most affordable bargains. In fact, some experts predict that e-commerce sales will account for nearly one-third of all retail sales in 2024.

Some retailers are struggling with the rising popularity of online shopping while others are flourishing. Online sales are growing in health and wellness as well as home and garden and consumer electronic.

In the future, online shopping for online shop these items is expected to continue to grow. As the number of people who use the internet is growing it is anticipated that online shopping will be more popular in the future. With the growing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and that they provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is a major European ecommerce market. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a great place for retailers who want to improve their online presence and provide a seamless shopping experience.

During the COVID-19 Pandemic, online sales grew dramatically because consumers were looking for secure and convenient options for shopping. This trend has continued following the pandemic as consumers continue to shop online as an alternative.

Online shopping is a major aspect of UK retail, and some estimates suggest that it will comprise a third of retail sales by 2024. This is due to the increasing popularity of ecommerce among consumers and advances in technology.

57 percent of UK online shoppers say that convenience is the primary reason for them to shop online. This is followed closely by 48% who highlight that it is easier to find deals and special offers as well as 37% who say there is a wider range of products that are available online. This contrasts with Europe where a larger percentage of shoppers stated lower prices as the primary reason for their purchase online.

Consumers are also open to trying new brands and products when they shop online. Nearly a quarter of online shoppers have purchased products that they've never seen in a store previously, and a majority are eager to try new items when purchasing from an online marketplace like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of online shoppers have made use of this option in the past year.

A robust return policy on the internet for the UK is also a key aspect of ecommerce. The majority of buyers (59%) look up the return policy of the retailer prior to purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.