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Online Shopping Figures For the UK

The market for online retailers has grown continuously since its inception. This is particularly evident in the UK where e-commerce is responsible for 20% of retail sales.

Many shoppers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, then pick it up in stores". This is a shift in the way people shop that brick-and-mortar shops must be aware of.

1. Online retail sales in the UK

There's no doubt that online sales of merchandise have risen substantially in the UK in recent years. In fact, according to 2023 statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by next year. This is because of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are seeing a decline in popularity as more customers prefer online retailers to make their purchases.

With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives shoppers to buy online. To help you do this, we've compiled an assortment of sales figures and other statistics that are both eye-opening as well as revealing.

Fashion is the most favored retail industry in the UK accounting for 28 percent of all ecommerce sales. This is likely due to a greater variety of items accessible and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is likely due to the constant need for new gadgets and the need to keep up with the latest technology. Leisure and hobbies are also a favorite purchase online, accounting for 15% of all online sales.

When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who pointed to price comparison and 37% indicated they were seeking special offers or discounts. These findings suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a wide variety of products.

2. Online shopping in the UK

Shopping online is becoming part of the daily routine for many UK consumers. More than half of UK residents aged 65 or older have made a purchase online in the past year. Shoppers can select from a variety of payment options and also decide the time and method they'd like their purchases delivered.

Convenience, price and availability are among the top reasons consumers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. In addition, 48% mentioned lower prices as another advantage, online shopping figures Uk while 37% cited the availability of more options as well.

Online shopping habits of UK customers are also becoming increasingly environmentally conscious. For example, 79% of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They can be able to take action if they find that their purchases are not packaged in a sustainable ecologically friendly way.

In addition to reducing their environmental impact, a few consumers are also trying to make their online shopping experience more personal. For example 35 percent of UK customers have purchased clothes, footwear, or accessories from a store that has their measurements on the file. This allows them to bypass the return process and get what they want faster.

Interestingly, UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that they are used to the slow delivery times and have a better understanding of how long it takes for the item to be delivered via the mail.

3. Online shopping in the UK according to the age group

Online shopping is very popular in the UK. Clothing and accessories are among the most sought-after purchases followed by food items, and media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. It is also simple to compare prices and products online when making these kinds of purchases.

It is crucial to understand that online shoppers are very diverse. This makes it essential for ecommerce businesses to understand the demographics their customers are seeking when they purchase products. It is also essential to know how long each type of consumer spends online. The younger generation, for example, is more likely to use mobile devices to shop than other groups. This is because this age group is constrained in time and will utilize multiple devices to accomplish online tasks.

The older generation however tend to have more cautious buying habits and are less influenced by advertisements on the internet. They also tend to visit high street stores to see and touch products before making a purchase. However, this doesn't mean that they don't shop online because the convenience and ease of use of online shopping is still extremely appealing to them.

Another interesting factor to consider when it comes to online shopping is that the older generation is more likely to anticipate and demand free delivery on all their purchases. Additionally, they are more likely to abandon their carts if they believe that shipping costs are too high. Furthermore 61% of people over 55 say they'll add more items to their shopping carts in order to get to the free delivery threshold.

4. Online shopping in the UK according to gender

Both genders in the UK are equally likely to shop for items online. However women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups are more likely to shop for fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 epidemic. 69% of these consumers looked for brands that supported and worked closely with their local community.

The most popular online shopping products in the UK are clothing and shoes. In fact, a whopping 62 percent of female British online shoppers bought these items in the year 2020. Online sales aren't just only limited to clothing. Other products such as jewellery, kitchenware and sports goods are also available.

Shopping online has become increasingly popular to find the most affordable deals. Some experts estimate that by 2024 ecommerce sales could account for nearly a third of retail sales.

While some retailers struggle to deal with the rise in online sales, others are thriving. Online sales are growing in fashion, health and wellness gardening, home and garden and consumer electronics.

In the near future the online shopping online sites market for these products is expected to increase. As the number of people who use the internet is growing, it is expected that online shopping will be more popular in the future. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a major European ecommerce market. When they shop online the British consumers are mostly influenced by price, convenience and the wide variety of products. These factors make it a great spot for retailers who wish to invest in their web presence and offer a seamless shopping experience.

In the COVID-19 pandemic online shopping figures Uk sales increased significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued even after the outbreak as consumers continue to buy online as an alternative.

Shopping online is a large component of the UK retail market, with some estimates suggesting that it could account for three-quarters of all retail sales by 2024. This is because of the increasing adoption of e-commerce by consumers as well as technological advancements.

57 percent of UK online shoppers say that convenience is the primary reason for them to shop online. The 48 percent who say it's easier to find deals and special offers and the 37% who claim there is a greater range of products online are closely behind. This is in contrast to Europe where a higher percentage of shoppers said that lower prices were the key driver for their decision to shop online.

The online shoppers are also keen to try new products and brands. Online shoppers are open to trying new products and brands. Half of consumers are willing to do so when they shop on marketplaces like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers, with 29% of online shoppers using the buy now pay later option in the past year.

Additionally, a strong online return policy is a crucial aspect of the online shopping landscape in the UK. A majority of online buyers (59 percent) go through a retailer's return policy before buying, and nearly half expect the retailer to arrange and pay for return shipping.