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Online Shopping Figures For the UK

The market for online retailers has grown exponentially since its humble beginnings. This is especially evident in the UK where e-commerce is responsible for 20% of retail sales.

Many consumers use online shopping uk shopping to research brands before purchasing and 45% of them prefer to "buy online, pick up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should pay attention to.

1. Online retail sales in the UK

There's no doubt that sales on retail websites have increased substantially in the UK in recent years. According to 2023 statistics the B2C online shopping figures uk market is expected to grow to $120 billion in the next year. This growth is a result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as customers increasingly turn to online retailers.

With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives consumers to buy online. To assist you in this, we've put together an assortment of sales figures and statistics that are both eye-opening and revealing.

Fashion is the most popular retail industry in the UK with 28 percent of all ecommerce sales. This is likely due to the wide selection of products and the convenience of trying on clothes without leaving home. Electronics is second with 16% of the sales on e-commerce. This is probably due to the constant need for new devices as well as the desire to stay up-to-date with the latest technology. Online sales of leisure and hobbies products represent 15% of all online sales.

When asked what factors drive consumers to shop online 57 percent of UK consumers said convenience was the main reason. This is followed by 48% who pointed to price comparison and 37% said they were looking for special discounts or offers. These findings indicate that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a broad product range.

2. Online shopping in the UK

Shopping online is a common part of life for many UK residents. Be it for groceries, electronics, or fashion - almost half of UK residents over the age of 65 have made an online purchase within the last year. Shoppers can choose from a wide range of payment options and choose when and how their products delivered.

Convenience, price and availability are among the top reasons why consumers shop online. In fact, 57% of people cite convenience as the primary reason for shopping online. Additionally, 48% of them cited lower prices as a benefit, while 37% mentioned an increased selection of options.

UK consumers are also becoming more environmentally conscious when it comes to their shopping online. For instance, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They could take action if their orders are not packaged in a sustainable ecologically friendly way.

Certain consumers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For example, 35% of UK shoppers have bought clothes or footwear from a retailer that has their measurements on file. This allows them to avoid the return process and to purchase what they want quicker.

It is interesting to consider that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the longer delivery time and are aware of the length of time it takes to receive an item via the mail.

3. Online shopping in the UK in accordance with the age range

Online shopping in the UK is a popular activity for many people. The most popular purchases are clothes and accessories, followed by groceries and then media such as music and movies. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that consumers find these events very convenient. Comparisons of prices and products are also possible when making these purchases.

It is essential to realize that online shoppers are diverse. This makes it essential for e-commerce businesses to know what their target audience is looking for when purchasing products. It is also crucial to know how much time each segment of customers spends online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is because this age group is time-poor and will use multiple devices to complete online tasks.

The older generations are, however, likely to have more cautious buying habits and are less swayed by online advertising. They also prefer to visit high-end stores to feel and touch products before making a purchase. However, this doesn't mean that they won't buy online due to the convenience and stress-free nature of online shopping is still attractive to them.

Another interesting aspect to think about when it comes to online shopping is that older generations are more likely to anticipate and expect free delivery on all their purchases. Additionally they are more likely to abandon their carts if they believe that shipping costs are excessive. In addition, 61% of people over 55 say they'll add more items to their carts to get a free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. However, women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are also more likely to shop for fashion as well as health and beauty gardening, home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how a company responded to the COVID-19 pandemic with 69% of these seeking out brands that are supportive of and work closely with their local communities.

Shoes and clothing are the most popular products for online shopping in the UK. In fact, 62% of female British online shoppers bought these items in the year 2020. However the online sales don't just apply to the clothing sector with a wide range of other items available, including jewellery, kitchenware, and sports equipment.

As a result, online shopping is becoming increasingly popular as a way to find the best prices on these items. In fact, some analysts have predicted that e-commerce sales will account for almost 1/3 of all retail sales in 2024.

Some retailers are struggling with the growth of online shopping, whereas others are prospering. In particular the rise of online sales for health, fashion and beauty gardening, home and garden as well as consumer electronic.

The trend of purchasing these items online is expected to continue to increase in the coming years. As the number of internet users increases it is expected that online shopping will become more popular in the future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also provide an easy and secure checkout process.

5. Online shopping in the UK, by region

The UK is one of the leading European ecommerce markets. The customers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it a great place for retailers who want to invest in their web presence and offer seamless shopping.

In the COVID-19 pandemic online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued post-pandemic as consumers continue to use online shopping as a viable alternative.

Online shopping is a significant component of the UK retail market, with some estimates suggesting that it could account for one-third of all retail sales by 2024. This growth is a result of the increasing use of e-commerce by customers and technological advances.

In the UK, 57% of online shoppers say convenience is the primary factor driving them to shop online. The 48 percent who say it's easier to find bargains and special deals, and the 37% who say there is a greater range of items available online are behind. In Europe, a higher proportion of shoppers mention the lower cost as a primary reason for them to buy online.

Consumers are also open to trying new brands and products when they shop online. Almost 25% of shoppers online have bought items they've never seen in a store before, and half are willing to try new products when they shop on a marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29% of online buyers have made use of this method in the past year.

Additionally, a robust online return policy is a crucial aspect of the ecommerce landscape in the UK. A majority of online buyers (59%) go through a retailer's return policy before buying, and online shopping figures uk nearly half expect retailers to arrange and pay for return shipping.