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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has continued to grow. This is particularly evident in the UK where ecommerce accounts for 20% of all retail sales.
Shopping online is a popular way for consumers to research brands and make purchases. About 45% of customers prefer to "buy online and then pick it up in-store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should pay attention to.
1. Retail sales online in the UK
It's no secret that online retail sales in the UK have grown significantly in the last few years. According to the 2023 statistics, the B2C online market is expected to reach $120 billion in the next year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as consumers increasingly prefer online retailers.
In order to do this, it is important that both pureplay and omni-channel retailers understand what motivates shoppers to purchase online. To help you do this, we've put together a collection of retail sales figures and statistics that are both eye-opening as well as informative.
Fashion is the most favored retail sector in the UK with 28 percent of all ecommerce sales. This is likely due to the availability of a wider variety of items and the ease of trying on clothes without leaving the house. Electronics is second, with 16% of all the sales made through e-commerce. This is probably due to the constant demand for new gadgets and a desire to keep up with the latest technology. Leisure and hobbies are also a popular purchase online, accounting for 15% of all e-commerce sales.
When asked what drives customers to shop online 57 percent of UK consumers said convenience was the primary driver. This is followed by 48% who cited price comparison, and 37% who stated they were seeking special deals or discounts. These findings suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a wide variety of products.
2. Online shopping in the UK
Online shopping has become a daily part of life for many UK residents. Nearly half of UK residents aged 65 or older have made an online purchase in the past year. With a wide range of payment methods available buyers can also pick how and when they want their goods to be delivered.
Convenience, price and availability are among the top reasons why shoppers shop online. In fact 57% of online shoppers cite convenience as the main driver behind their shopping habits. In addition, 48% mentioned lower prices as another benefit and 37% noted a wider range of options.
The habits of online shopping among UK customers are also becoming increasingly environmentally conscious. For instance 79% of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They may even take action if feel their deliveries are not coming in environmentally friendly packaging.
Certain consumers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance, 35% of UK customers have bought clothing, footwear, or accessories from a retailer that stores their size information. This allows them to skip the return process, and get what they need faster.
It is interesting to note that UK customers are reported to be more willing than ever to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slow delivery times and are aware of how long it takes to receive an item through the mail.
3. Online shopping in the UK depending on age group
Shopping online is a huge hit in the UK. The most sought-after purchases are clothes and accessories followed by groceries, online Shopping figures uk and finally media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are very practical for shoppers. It is also easy to compare prices and items online when making these kinds of purchases.
It is crucial to remember that online shoppers are diverse, which supermarket is best for online shopping makes it essential for ecommerce businesses to understand the demographics their customers are looking for when they purchase products. In addition to this it is important to be aware of the amount of time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is because the younger generation is time-poor and uses a variety of devices to complete online tasks.
The older generation tends to be more conservative in their purchasing habits and less influenced by online advertising. They also prefer to go to high-street stores to feel and touch products before making a final decision. However, this doesn't mean they will not buy online. The convenience and ease of shopping online are still very appealing.
Another interesting aspect to think about when it is about online shopping is that the older generation is more likely to expect and expect free delivery on all of their purchases. They are also more likely to drop carts if shipping charges seem excessive. Additionally, 61% of over 55s claim that they will add more items to their shopping carts in order to reach a free delivery threshold.
4. Online shopping in the UK depending on gender
Both genders in the UK are equally likely to shop for goods online. Women are more likely than men to make major purchases, such as furniture and electrical appliances. Both groups are also more likely to purchase fashion as well as health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of those customers were looking for brands that backed and worked closely with their local community.
Shoes and clothing are the most requested items for online shopping in the UK. In fact, 62 percent of British women who shop online bought these items by 2020. However, online shopping uk discount sales aren't restricted to clothing, with a variety of other items available, like kitchenware, jewellery and sports equipment.
Shopping online is becoming more popular for finding the best bargains. In fact, some analysts have predicted that online sales will account for nearly one third of all retail sales in 2024.
While some retailers struggle to cope with the increase in online sales, others are flourishing. Online sales are booming in health and wellness as well as home and garden and consumer electronic.
In the future, online shopping for these items is expected to continue to grow. With the number of people who have access to the internet growing It is anticipated that more people will turn to online shopping in the coming years. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is among the top European online marketplaces. Its consumers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it an ideal place for retailers to invest in their online presence and provide an effortless shopping experience online.
In the COVID-19 pandemic, online sales increased dramatically as consumers chose safe and convenient options for shopping. This trend has continued post-pandemic as consumers continue to choose online shopping as an attractive alternative.
Shopping online is a significant part of UK retail, and certain estimates suggest that it will account for three-quarters of retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and advancements in technology.
57% of UK online shoppers believe that convenience is the primary reason why they shop online. The 48 percent who claim it's easier to find deals and special offers, and the 37% who claim there is a greater range of items available online are behind. This contrasts with Europe where a larger percentage of consumers stated lower prices as the main reason behind their choice to shop online.
The online shoppers are also keen to try new products and brands. Online customers are willing to try new products and brands. Half of consumers are willing to do so when they shop on marketplaces like Amazon. Buy now pay later checkouts are a popular choice for UK customers with 29% of online Shopping figures uk shoppers using a buy now, pay later option over the last year.
Additionally an effective return policy is a crucial aspect of the ecommerce landscape for the UK. The majority of buyers (59 percent) check the return policy of a retailer prior to purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.
