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Online Shopping Figures For the UK
The market for online retail has been growing continuously since its inception. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a common method for shoppers to explore brands and purchase. About 45% of consumers prefer to "buy online and pick up in store". This is a shift in consumer behavior that brick-and-mortar shops must be aware of.
1. Online sales of retail in the UK
It's no secret that sales of online retail in the UK have seen a significant increase in the last few years. According to 2023 statistics the B2C market for online shopping is expected to reach almost $120 billion in the next year. This growth is due to changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are gaining popularity as shoppers increasingly prefer online retailers.
In order to do this, it's essential that both pureplay and omnichannel retailers understand what draws consumers to shop online. To help you understand this, we've created an assortment of sales figures and stats that are both eye-opening and shocking.
Of all the retail sectors that are available, fashion is the most popular and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a wider range of merchandise and the convenience of trying on clothes without leaving the house. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is due to the constant demand for new technology, as well as the desire to keep up with the most recent technology. Hobbies and leisure products are also a favorite purchase online, with 15% of all online sales.
When asked what factors drive customers to shop online 57 percent of UK consumers cited convenience as the main reason. This is followed by 48% who pointed to price comparison, and 37% who stated they were looking for special discounts or offers. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK customers. Whether it's to buy electronic gadgets, groceries or even clothes - more than half of UK residents over 65 have made an online purchase in the past year alone. With a wide variety of payment options available, shoppers can also choose the time and date they would like their items to be delivered.
Price, convenience and accessibility are among the top reasons shoppers shop online. In fact 57% of online shoppers mention convenience as the primary driver behind their shopping habits. Another 48% pointed to lower prices and 37% mentioned a greater choice of options.
The habits of online shopping among UK customers are also becoming increasingly eco-conscious. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They might even take action if believe that their packages are not coming in environmentally friendly packaging.
In addition to decreasing their environmental impact, a few customers are also seeking to make their online shopping experience more personal. For instance, 35% of UK shoppers have bought clothes or footwear from a retailer that has their size information stored on file. This lets them bypass the return process and get what they want faster.
Incredibly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that they are more accustomed to the slower delivery times and have a better understanding of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK by age group
Online shopping online site clothes in the UK is a popular activity for a large number of people. The most popular items to purchase are clothes and accessories followed by groceries and then media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for shoppers. Online comparisons of prices and products are also possible when purchasing these items.
It is crucial to understand online shopping figures Uk that online shoppers are very diverse. This is why it is crucial for e-commerce companies to know what their customers are looking for when they purchase products. It which supermarket is cheapest for online shopping also essential to understand how much time each type of consumer spends online. For instance, the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is busy and uses multiple devices to accomplish online tasks.
The older generation tends to be more sceptical about their buying habits and less influenced by online advertising. They also prefer to visit high-end stores to experience products before making a final decision. But this doesn't mean that they don't shop online due to the convenience and ease of online shopping is still very appealing to them.
Another interesting aspect to think about when it concerns online shopping is that the older generation is more likely to demand and expect free delivery on all purchases. They are also more likely to abandon carts when shipping costs appear excessive. In addition, 61% of over 55s claim that they will add additional items to their cart in order to meet the threshold of free delivery.
4. Online shopping in the UK by gender
Women and men in the UK are equally likely to purchase products online. However women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are more likely to purchase fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 epidemic, with 69% of them searching for brands that support and work closely with their local communities.
The most popular online shopping items in the UK are clothing and shoes. In fact 62 percent of British women who shop online bought these items by 2020. However the online sales don't just apply to the clothing sector and there are a myriad of other items available, like kitchenware, jewellery and sports items.
This is why online shopping is becoming more popular as a way to get the best deals on these items. In fact, some analysts have predicted that e-commerce sales will make up nearly 1/3 of all retail sales by 2024.
Some retailers are struggling with the rise of online shopping, while others are flourishing. Particularly, online sales are booming for health, fashion, beauty as well as gardening and home and consumer electronic.
In the future the online shopping market for these products is expected to continue to grow. As the number of internet users increases, it is expected that online shopping will increase in popularity in the near future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European eCommerce markets. When it comes to online shopping the British consumers are influenced by price, convenience and the wide variety of products. These factors make it a great place for retailers to invest in their online presence and provide an easy online shopping experience.
During the COVID-19 pandemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a significant portion of the UK retail economy Some estimates suggest that it could account for one-third of all retail sales by 2024. This growth is fueled by the growing popularity of e-commerce among consumers and technological advancements.
57 percent of UK online shoppers claim that convenience is the main reason for them to shop online. This is closely followed by 48% who say that it is easier to discover special deals and offers, and 37% who say there's a wider selection of merchandise available online. This contrasts with Europe where a larger proportion of shoppers cited lower prices as the primary reason for their decision to shop online shopping figures Uk.
The online shoppers are also keen to test new products and brands. Online consumers are open to trying new brands and products. Half of them are willing to try them when they shop on marketplaces such as Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method in the past year.
A strong online return policy for the UK is also a crucial aspect of e-commerce. The majority of buyers (59%) check the return policy of a retailer prior to buying, and nearly half expect the retailer to arrange and pay for return shipping.
