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Online Shopping Figures For the UK
Since its infancy the market for online retail has grown steadily. This is particularly evident in the UK where e-commerce is responsible for 20% of retail sales.
Many consumers use online shopping to research brands before purchasing, and 45% like to "buy online, pick up in stores". This is a shift in consumer behavior that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's not a secret that online sales of merchandise have increased dramatically in the UK in recent years. According to 2023 statistics the B2C e-commerce market is expected to reach nearly $120 billion by the end of next year. This growth is fueled by changing consumer shopping habits and the use of digital transformation technologies by retailers. Bricks and mortar shops are gaining popularity as shoppers increasingly turn to online retailers.
To do this, it is important that both pureplay and omnichannel retailers know what drives customers to buy online. We've collected statistics and figures on retail sales that are both eye-opening and informative to assist you.
Of all the retail industries that are available, fashion is the most sought-after with 28 percent of all sales made through e-commerce in the UK. This is probably due to a greater variety of products available and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is second, with 16% of all the sales made through e-commerce. This is probably due to the constant demand for new technology as well as the desire to stay current with the most recent technology. Leisure and hobbies are also a favorite purchase online, accounting for 15% of all online sales.
When asked about the reason they shop online, 57% of respondents mentioned convenience. In addition, 48% of them cited price comparison while 37% of them said they were looking for discounts or special offers. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a large product range.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK customers. Nearly half of UK residents aged 65 or older have made a purchase on the internet in the past year. Shoppers can choose from a wide range of payment options, and choose when and how they want their items delivered.
Convenience, price and availability are among the top reasons why shoppers shop online. In fact, 57% of people cite convenience as their primary reason for shopping online. Then, 48% cited lower prices as a benefit, while 37% mentioned a wider range of options.
Online shopping habits of UK consumers are also becoming increasingly eco-conscious. For example, 79% of UK online shoppers report recycling boxes and other packaging materials they have purchased from their purchases. They might even take action if feel their deliveries are not being delivered in environmentally friendly packaging.
Certain consumers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer who has their size information stored. This allows them skip the return process and to purchase what they want faster.
It is interesting to note that UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because they are more used to the longer delivery times and have a better understanding of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK by age group
Online shopping is very popular in the UK. Clothes and accessories are the most sought-after purchases followed by food items, and media like music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. It is also simple to compare prices and items on the internet when making these kinds of purchases.
It is important to know that online shoppers come from a variety of backgrounds. This makes it essential for e-commerce businesses to know the type of customer they are searching for when buying products. Additionally it is important to be aware of how much time each age group is spending shopping online site clothes Online shopping figures uk. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is due to the fact that the younger generation has less time and uses a variety of devices to complete online tasks.
The older generation are, however, likely to have more shrewd purchasing habits and are less affected by the online ads. They are also more likely to visit stores on the high street to feel and see items before making a purchase. But this doesn't mean that they don't shop online, as the convenience and ease of online shopping remains very appealing to them.
Another important aspect to take into consideration when it concerns online shopping is that the older generation is more likely to demand and expect free delivery on all of their purchases. They are also more likely to leave carts when shipping costs appear excessive. In addition, 61% of those over 55 say they'll add additional items to their cart in order to get a free delivery threshold.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to purchase products on the internet. However women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups are also more likely to purchase fashion as well as health and beauty, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how the retailer has responded to the COVID-19 pandemic, with 69% of them seeking out brands that are supportive of and collaborate with their local communities.
The most sought-after online shopping items in the UK are shoes and clothing. In fact, 62% of British women who shop online will purchase these items by 2020. Online sales are not restricted to clothing. Other products such as kitchenware, jewelry, and sports items are also available.
This is why online shopping is becoming increasingly popular as a method to find the most affordable prices on these items. In fact, some analysts predict that ecommerce sales will account for almost 1/3 of all retail sales in 2024.
Some retailers are struggling with the growth of online shopping, whereas others are prospering. Online sales are increasing in fashion, health and wellness gardening, home and garden and consumer electronic.
In the future the online shopping market for these products is expected to continue to grow. As the number of people who use the internet continues to grow it is expected that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European eCommerce markets. Its consumers are influenced by convenience, price and a variety of goods when they shop online. These factors make it a great location for retailers to invest in their online presence and offer an easy online shopping experience.
During the COVID-19 pandemic, online sales grew significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has continued after the pandemic, as consumers continue to shop online as an alternative.
Online shopping is an important component of UK retail and certain estimates suggest that it will account for one-third of sales by 2024. This growth is a result of the increasing use of e-commerce by consumers as well as technological advancements.
In the UK, 57% of shoppers who shop online cite convenience as the main factor driving them to shop online. The 48 percent who claim it's easier to find bargains and special deals and the 37% who claim there is a greater range of merchandise available online are behind. In Europe the majority of consumers cite lower prices as a major factor for their decision to buy online.
The online shoppers are also keen to try new brands and products. About 25% of shoppers online have purchased products that they have never bought on the high-street before, and half are willing to test new products when they shop on an online marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers, with 29 percent of online shoppers choosing a buy now, pay later option in the last year.
A robust return policy on the internet for Online shopping figures uk the UK is also an important aspect of ecommerce. The majority of online shoppers (59 percent) go through a retailer's return policy before purchasing, and nearly half expect retailers to arrange and pay for return shipping.
