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Online Shopping Figures For the UK
The market for online retail has grown continuously since its humble beginnings. This is particularly evident in the UK where ecommerce accounts for 20% of all retail sales.
Shopping online is a popular method for shoppers to look up brands and make purchases. 45% of them prefer to "buy online and then pick it up in-store". This is a shift in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
It's not a secret that sales on retail websites have increased substantially in the UK over recent years. In fact, according to 2023 statistics, the B2C e-commerce market is expected to reach nearly $120 billion by the year 2023. This growth is due to changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are gaining popularity as shoppers increasingly shop online.
With this in mind, it's essential for both pureplay and omni channel retailers to know what motivates consumers to buy online. We've compiled statistics and figures on retail sales that are both eye opening and revealing to help you.
Of all the retail sectors that are available, fashion is the most well-known and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to the wide range of merchandise and the ease of trying on clothes without leaving home. Electronics comes in second place with 16% of the sales on e-commerce. This is likely due to the constant demand for new gadgets and the desire to keep up with latest technology. Leisure and hobbies are also a popular purchase on the internet, accounting for 15% of all online sales.
When asked what factors drive consumers to shop online 57 percent of UK customers cited convenience as the primary driver. This is followed by 48% who mentioned price comparison and 37% stated they were seeking special deals or discounts. These results suggest that shoppers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a large product range.
2. Online shopping in the UK
Online shopping is a common part of life for many UK residents. Nearly half of UK residents aged 65 and older have made a purchase online in the last year. With a wide variety of payment options available, shoppers can also choose the best time and method for their purchases to be delivered.
Accessibility, convenience, and price are among the top reasons consumers shop online. In fact, 57% cite convenience as their primary reason to shop online. Additionally, 48% of them cited lower prices as another benefit, while 37% mentioned a wider range of choices as well.
The habits of online shopping among UK consumers are also becoming more environmentally conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They could take action if their orders are not packaged in an environmentally ecologically friendly way.
Some customers want to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also reduce their carbon footprint. For example 35 percent of UK customers have bought clothes, footwear, and accessories from a retailer that stores their size information. This lets them to avoid the return process and get what they need faster.
Incredibly, UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because they are used to the longer delivery times and are more aware of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK according to the age group
Shopping online is a huge hit in the UK. The most popular items to purchase are clothing and accessories, followed by groceries, and finally media like movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because customers find these sales to be extremely convenient. Online comparisons of prices and products are also possible when purchasing these items.
It is important to note that online shoppers are diverse and this makes it essential for ecommerce companies to know what their customers are seeking when they purchase products. It is also essential to understand how much time each type of consumer spends online. For example the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation is time-poor and will make use of multiple devices to complete online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertising. They also prefer to go to high-street stores to feel and touch products before making a final decision. However, this doesn't mean they won't buy online. The convenience and ease of online shopping are still appealing.
Another interesting aspect to take into consideration when shopping online is the fact that older generations are more likely than younger generations to anticipate and expect free shipping on all of their purchases. In addition they are more likely to abandon their carts when they believe that shipping costs are excessive. Additionally, 61% of people over 55 say they'll add more items to their shopping carts in order to meet the threshold of free delivery.
4. Online shopping in the UK by gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases such as electrical and furniture. Both groups are also more likely to purchase fashion as well as health and beauty, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were affected by the response of retailers to the COVID-19 outbreak. 69% of these consumers were looking for brands that backed and were in close contact with their local communities.
Shoes and clothing are the most sought-after items for online shopping in the UK. In fact, 62 percent of British women who shop online bought these items by the year 2020. However, online sales aren't restricted to the clothing sector with a wide range list of online shopping sites in uk other products available including jewellery, kitchenware, and sports items.
In the process, online shopping is becoming increasingly popular as a method to find the most affordable prices on these products. In fact, some experts predict that online sales will make up nearly 1/3 of all retail sales by 2024.
Some retailers are struggling with the rising popularity of online shopping while others are flourishing. Particularly, online sales are booming for fashion, health and beauty gardening, home and garden and consumer electronics.
In the future the future, online shopping for these items is expected to increase. With the number of people having access to the internet growing, it is expected that more and more people will turn to online shopping in the near future. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a major online shopping Figures uk European online retail market. When it comes to online shopping the customers of the UK are influenced primarily by price, convenience, and the variety of items. These factors make it an ideal location for retailers looking to invest in their web presence and offer a seamless shopping experience.
During the COVID-19 pandemic, online sales increased significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued post-pandemic as consumers continue to use online shopping as a viable alternative.
Online shopping is a significant part of the UK retail industry, with some estimates suggesting that it could account for a third of all retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advances in technology.
In the UK 57% of online shoppers cite convenience as the main factor driving them to shop online. The 48 percent who claim it's easier to find deals and special offers as well as the 37% who say that there's a greater selection of products online are closely behind. This is in contrast to Europe, where a greater percentage of shoppers said that lower prices were the primary reason for their purchase online shopping Figures uk.
Consumers are also willing to try new brands and products when they shop online. About 25% of shoppers online have bought products they've never purchased in a store before, and half are willing to test new items when purchasing from the marketplaces like Amazon. Pay-as-you-go checkouts are a common choice for UK customers, with 29% of online shoppers using a buy now, pay later option in the last year.
A strong online return policy for the UK is also a crucial aspect of e-commerce. A majority of online buyers (59 percent) check the return policy of a retailer prior to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
