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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has continued to grow. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Many shoppers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick up in stores". This is a shift in consumer behavior that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not difficult to see that sales of online retail in the UK have seen a significant increase over the past few years. In fact, according to data from 2023, the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is fueled by the changing habits of consumers and the use of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as consumers increasingly prefer online retailers.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives consumers to buy online. We've collected statistics and figures on retail sales that are both eye opening and revealing to help you.
Of all the sectors of retail, fashion is the most popular, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to a greater variety of items that are available and the convenience of being able to try on clothes without leaving home. Electronics is second with 16% of sales made through e-commerce. This is likely because of the constant demand for new devices, as well as the desire to keep up with the latest technology. Leisure and hobbies are also popular items to purchase on the internet, accounting for 15% of all online sales.
When asked why they shop online, 57% of respondents mentioned convenience. Then, 48% mentioned price comparison while 37% of them said they were looking for discounts or special offers. These findings suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a large product range.
2. Online shopping in the UK
Shopping online is a common part of the lives of many UK residents. More than half of UK people aged 65 and older have made a purchase on the internet in the last year. With a variety of payment methods available buyers can also pick the best time and method for their purchases to be delivered.
While there are many reasons for shoppers to shop online, some of the most popular include convenience prices, availability, and price. In fact, 57% cite convenience as the primary reason to shop online. In addition, 48% mentioned lower prices as a benefit and 37% noted an increased selection of choices as well.
UK consumers are also becoming more environmentally conscious in their online shopping habits. For instance 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They might even take action if believe that their packages are not coming in environmentally friendly packaging.
In addition to lessening their environmental impact, a few consumers are also trying to make their shopping experiences more personal. For example, 35 percent of UK shoppers have bought clothes or footwear from a retailer with their size information stored on file. This lets them skip the return process and to get what they want quicker.
It is interesting to consider that UK customers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that UK customers are more used to the slower delivery time and are aware of the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to age group
Shopping online in the UK is a popular activity for a lot of people. The most popular items to purchase are clothes and accessories, followed by food items, and finally media like movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that people find these sales convenient. It is also easy to compare prices and products online when making these kinds of purchases.
It is crucial to remember that online shoppers are diverse and this is why it is crucial for e-commerce companies to know what their target market is seeking when they purchase products. It is also essential to know how much time each type of consumer spends online. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to complete online tasks.
The older generation tends to be more conservative in their purchasing habits and less influenced by advertising on the internet. They also prefer visiting shops in the high street to feel and touch products before making a purchase. This does not mean they will not buy online. The convenience and ease of shopping online are still very appealing.
Another interesting aspect to think about when it concerns online shopping is that the older generation is more likely to expect and expect free delivery on all purchases. Additionally, they are more likely to abandon their carts if they believe that shipping costs are excessive. Additionally, 61% of over 55s claim that they will add more items to their cart in order to reach a free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make large purchases like electrical and furniture. Both groups are more likely to purchase clothing products, home and garden items as well as consumer electronics and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 epidemic. 69% of these shoppers searched for brands that were supportive and were in close contact with their local communities.
The most popular online shopping products in the UK are footwear and clothing. In fact, 62 percent of British women who shop online bought these items by 2020. However, online sales aren't restricted to the clothing sector with a wide range of other products available like kitchenware, jewellery and sports goods.
As a result, online shopping is becoming more popular as a way to find the best online shopping websites uk prices on these items. Some experts believe that by 2024, ecommerce sales could account for almost one third of retail sales.
Some retailers are struggling with the growth of online shopping while others are prospering. Online sales are booming in fashion, online shopping figures uk health and wellness, home and garden, and consumer electronic.
The trend of purchasing online shopping uk for clothes for these items is expected to continue increase in the years ahead. As the number of internet users continues to grow it is expected that online shopping will increase in popularity in the future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online marketplace. When it comes to online shopping the British consumers are influenced primarily by price, convenience, and the variety of items. These factors make it a great place for retailers to build their online presence and offer a seamless online shopping experience.
In the COVID-19 pandemic online sales grew significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued following the outbreak as consumers continue to shop online as an alternative.
Online shopping is a major component of the UK retail economy, with some estimates suggesting that it will account for three-quarters of all retail sales by 2024. This is due to increasing consumer adoption of ecommerce and advances in technology.
57 percent of UK online shoppers claim that convenience is the main reason for them to shop online. This is followed closely by 48% who state that it is easier to find special offers and deals, and 37% of shoppers say there's a wider selection of products available online. This is in contrast to Europe where a larger percentage of shoppers stated lower prices as the main reason behind their purchase online.
Online shoppers are also eager to try new brands and products. Nearly a quarter of online shoppers have bought products they've never purchased in a store previously, and a majority are willing to try new products when shopping on an online shopping figures uk marketplace like Amazon. Buy now pay later checkouts are a common choice for UK shoppers, with 29 percent of shoppers using the buy now pay later option over the last year.
A strong online return policy for the UK is also an important aspect of ecommerce. The majority of online buyers (59%) will look up the return policy of a retailer prior to purchasing, and more than half will expect the seller to be responsible for both arranging and paying for return shipping.
