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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has grown steadily. This is particularly evident in the UK, where ecommerce represents 20% of all retail sales.
Many people shop online to research brands before making a purchase and 45% prefer to "buy online, then pick up in store". This is a shift in the way people shop that brick-and-mortar shops should be aware of.
1. online shopping uk discount retail sales in the UK
There's no doubt that online sales of merchandise have risen substantially in the UK in recent years. According to 2023 statistics the B2C e-commerce market is expected to reach nearly $120 billion by the end of next year. This increase is the result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are losing popularity as more shoppers prefer online stores for their purchases.
To do this, it's essential that both pureplay and omni-channel retailers understand what draws shoppers to purchase online. We've compiled statistics and figures on retail sales that are both eye-opening and revealing to help you.
Of all the retail sectors that are available, fashion is the most sought-after, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a wider range of merchandise and the convenience of trying on clothes without leaving your home. Electronics is second, with 16% of e-commerce sales. This is likely because of the constant demand for new devices and the desire to stay up-to-date with the latest technology. Online sales of leisure and hobbies products represent 15% of all ecommerce sales.
When asked why they shop online, 57% of respondents mentioned convenience. Then, 48% cited price comparison, while 37% of them said they were seeking discounts or special deals. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Online shopping is becoming a part of daily life for many UK consumers. About half of UK residents aged 65 and older have made an online purchase in the last year. With a wide range of payment methods available buyers can also pick the time and date they would like their purchases to be delivered.
Price, convenience and accessibility are among the top reasons customers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary motive behind their shopping. Additionally, 48% of them cited lower prices as another advantage, while 37% cited the availability of more options as well.
Online shopping habits of UK customers are also becoming more eco-conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They may be able to take action if they find that their purchases are not packaged in an environmentally friendly manner.
In addition to lessening their impact on the environment, some consumers are also trying to make their shopping experiences more personal. For instance 35 percent of UK shoppers have bought clothing, footwear, or accessories from a store that has their size information stored on file. This allows them to avoid the return process, and to get what they want quicker.
Interestingly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because UK shoppers are more accustomed to the longer delivery time and understand the length of time it takes to receive an item in the mail.
3. Online shopping in the UK according to the age range
Shopping online is extremely popular in the UK. Clothes and accessories are the most sought-after purchases followed by food items, and media such as movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very practical for shoppers. It is also simple to compare prices and items online when making these kinds of purchases.
It is important to know that online shoppers come from a variety of backgrounds. This makes it essential for e-commerce businesses to know the demographics their customers are seeking when they purchase products. It is also important to know how long each group of shoppers spends Online shopping figures uk. For instance, the younger generation is far more likely to shop using mobile devices than any other age group. This is because the younger generation is time-poor and uses a variety of devices to complete online tasks.
The older generations are more cautious in their buying habits and less influenced by online advertising. They also prefer visiting high-street stores to touch and feel products before making a final decision. This does not mean they won't buy online. The convenience and ease of online shopping are still appealing.
Another interesting aspect to take into consideration when shopping online is that older people are more likely than younger generations to expect and request free shipping on all of their purchases. They are also more likely to leave carts when shipping costs appear excessive. Furthermore, as many as 61% of people over 55 say they'll add additional items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are also more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of those consumers searched for brands that were supportive and worked closely with their local communities.
The most sought-after online purchasing products in the UK are shoes and clothing. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. However online sales aren't limited to clothing and there are a myriad of other products on sale, including jewellery, kitchenware, and sports equipment.
Online shopping is becoming increasingly popular to find the best bargains. In fact, some analysts predict that online sales will account for nearly one-third of all retail sales in 2024.
While some retailers struggle to cope with the increase in online shopping, other are thriving. Online sales are growing in fashion, health and wellness gardening, home and garden and consumer electronic.
The trend of purchasing online for these items is expected to continue increase in the years ahead. With the number of people who have access to the internet growing, it is expected that more and customers will opt for online shopping in the coming years. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is a leading European online retail market. The customers are influenced by convenience, price and a variety of goods when they shop online. These factors make it a perfect location for retailers to invest in their online presence and provide an easy online shopping experience.
During the COVID-19 pandemic online sales grew dramatically because consumers were looking for safer and more convenient options for shopping. This trend has continued even after the outbreak as consumers continue to shop online as an alternative.
Online shopping is a major part of the UK retail industry, with some estimates suggesting that it will account for a third of all retail sales in 2024. This growth is driven by the increasing popularity of ecommerce among consumers and advancements in technology.
In the UK 57% of online shoppers cite convenience as the main reason they shop online. This is closely followed by 48% who highlight that it is easier to find deals and special offers and 37% who say there is a wider range of merchandise available online. This contrasts with Europe where a higher percentage of consumers stated lower prices as the primary reason for their purchase online.
The online shoppers are also keen to test new products and Online shopping figures uk brands. Almost 25% of shoppers online have bought items they've never seen on the high street before, and half are willing to test new products when shopping on a marketplace like Amazon. Pay-as-you-go checkouts are a common choice for UK customers, with 29% of online shoppers using the buy now pay later option in the last year.
Additionally, a strong online return policy is an essential aspect of the ecommerce landscape in the UK. The majority of shoppers (59 percent) will research the return policy of a retailer prior to purchasing, and a majority will expect the retailer to be responsible for the return and payment shipping.
