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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.
Many shoppers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, then pick it up in stores". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have grown significantly in the last few years. According to the 2023 statistics, the B2C market for online shopping is expected to reach $120 billion in the next year. This growth is a result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. In the end, how to ship to ireland from uk bricks and mortar stores are experiencing a decline in popularity as more shoppers prefer online retailers to make their purchases.
With this in mind, it's crucial for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To assist you in this, we've created an assortment of sales figures and stats that are both eye-opening as well as informative.
Of all the sectors of retail, fashion is the most well-known and accounts for 28% of all e-commerce sales in the UK. This is probably due to a wider selection of items available and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics comes in second, with 16% of all the sales made through e-commerce. This is probably due to the constant need for new gadgets and the need to keep up with the latest technology. Online sales of hobbies and leisure products account for 15% of all ecommerce sales.
When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who cited price comparison and 37% indicated they were looking for special deals or discounts. These findings suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a wide selection of products.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK customers. It doesn't matter if it's for groceries, electronics, or fashion - almost half of UK residents over the age of 65 have made a purchase online within the last year. With a variety of payment options available, shoppers can also choose how and when they want their items to be delivered.
Accessibility, convenience, and price are among the top reasons shoppers shop online. In fact, 57% of people cite convenience as their primary reason to shop online. Then, 48% cited lower prices as another benefit and 37% noted the availability of more options.
The habits of online shopping among UK consumers are also becoming more environmentally conscious. For example 79% of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They may decide to take action if their purchases are not packaged in an environmentally green manner.
Some consumers wish to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For example 35% of UK customers have purchased clothing, footwear, or accessories from a retailer who stores their size information. This lets them to skip the return process, and to purchase what they want quicker.
It is interesting to note that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be because UK shoppers are more accustomed to the slower delivery time and are aware of how long it takes to receive an item in the mail.
3. Online shopping in the UK by age group
Shopping online is a huge hit in the UK. Clothes and accessories are the most popular purchases, followed by groceries, and media such as movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. Online comparisons of prices and products are also possible when making these purchases.
It is important to note that online shoppers are very diverse and this makes it essential for ecommerce companies to know what their customers are looking for when they purchase products. It is also crucial to know how much time each group of shoppers spends online. For example the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation has less time, and will use several devices to complete online tasks.
The older generations are more cautious in their buying habits and less influenced by advertising on the internet. They also prefer to go to high-end stores to experience products before making a final decision. But this doesn't mean they won't buy online because the convenience and ease of use of online shopping is still extremely appealing to them.
Another important aspect to consider when shopping online is that older people are more likely than younger generations to anticipate and demand free shipping on all of their purchases. In addition they tend to drop their carts if they believe that shipping costs are excessive. In addition 61% of people over 55 say they will add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to shop for items online. However, women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are more likely to buy fashion household and garden products consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 pandemic with 69% searching for brands that support and collaborate with their local communities.
The most sought-after online purchasing products in the UK are shoes and clothing. In fact 62 percent of British women who shop online shopping figures uk (visit this hyperlink) bought these items by 2020. Online sales are not only limited to clothing. Other items like kitchenware, jewellery and sports equipment are also available.
Shopping online is becoming increasingly popular to find the most affordable deals. In fact, some analysts predict that e-commerce sales will account for almost 1/3 of all retail sales by 2024.
While some retailers are struggling to deal with the rise in online sales, others are thriving. In particular the online market is booming for health, fashion, beauty, home and gardening, and consumer electronics.
In the future, online shopping sites clothes cheap shopping for these products is expected to increase. With the number of people with access to the internet growing it is anticipated that more people will turn to online shopping in the coming years. With the growing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online marketplace. When they shop online, the UK's consumers are influenced by price, convenience and a variety of products. These factors make it a great place for retailers who want to improve their web presence and offer an easy shopping experience.
During the COVID-19 epidemic, online sales increased dramatically as people opted for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as a viable alternative.
Shopping online is a significant component of UK retail and certain estimates suggest that it could account for three-quarters of retail sales by 2024. This is because of the increasing use of ecommerce by consumers and technological advances.
57% of UK online shoppers believe that convenience is the main reason they shop online. This is followed by 48% who state that it is easier to find deals and special offers as well as 37% who claim that there's a greater variety of products that are available online. This is in contrast to Europe where a larger percentage of shoppers cited lower prices as the primary reason for their purchase online.
Online shoppers are also eager to try new brands and products. About 25% of shoppers online have purchased products that they've never seen on the high-street before, and half are willing to try new products when shopping on the marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29% of online buyers have used this option in the last year.
A strong online return policy for the UK is also an important aspect of ecommerce. The majority of online shoppers (59 percent) will check a retailer's returns policy before purchasing, and more than half will expect the retailer to be responsible for arranging and paying for return shipping.
