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Online Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Many shoppers use online shopping to research brands before making a purchase and 45% prefer to "buy online, then pick it up in store". This is a change in consumer habits that brick-and mortar stores should be aware of.
1. Online retail sales in the UK
There's no doubt that retail sales online shopping figures uk have risen significantly in the UK in recent years. According to the 2023 statistics, the B2C online market is predicted to reach almost $120 billion next year. This growth is fueled by changing consumer shopping habits and the use of digital transformation technologies by retailers. In the end, bricks and online shopping figures uk mortar stores are losing popularity as more consumers turn to online retailers for their purchases.
With this in mind, it's important for both omni channel and pureplay retailers to know what motivates customers to purchase online. To help you understand this, we've compiled an assortment of sales figures and other statistics that are both eye-opening as well as revealing.
Of all the retail industries, fashion which supermarket is cheapest for online shopping the most sought-after with 28 percent of all sales made through e-commerce in the UK. This is likely due to a greater variety of items available and the convenience of being able to try on clothes without having to leave home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is likely due to the constant demand for new gadgets and the need to keep up with latest technology. Online sales of leisure and hobby products make up 15% of all online sales.
When asked about the factors that drive shoppers to shop online 57% of UK consumers said convenience was the primary driver. This is followed by 48% who cited price comparison, and 37% who said they were looking for special offers or discounts. These findings suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a large product range.
2. Online shopping in the UK
Shopping online has become a daily aspect of life for a lot of UK residents. More than half of UK people aged 65 and older have made a purchase on the internet in the past year. Shoppers can select from a wide range of payment options and choose when and how their items delivered.
Convenience, price and availability are among the top reasons why customers shop online. In fact, 57% cite convenience as the primary reason to shop online. Then, another 48% of them cited lower prices while 37% mentioned a greater selection of choices.
The shopping habits of UK customers are also becoming increasingly environmentally conscious. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They may take action if their orders are not packaged in an eco green manner.
In addition to decreasing their environmental impact, a few customers are also seeking to make their online shopping experience more personal. For instance 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer with their size information stored on the file. This allows them skip the return process and get what they need faster.
Interestingly, UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that they are more used to the slow delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to the age group
Shopping online is extremely popular in the UK. Accessories and clothing are the most popular items, followed by groceries, and media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. Online comparisons of products and prices are also feasible when making these purchases.
It is crucial to understand that online shoppers are a diverse group. This is why it is crucial for ecommerce companies to understand the type of customer they are looking for when purchasing products. It is also important to know how much time each type of consumer spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is because this age group is busy and uses multiple devices to accomplish online tasks.
The older generation are, however, likely to have more cautious buying habits and are less swayed by online advertising. They also prefer visiting high-street stores to feel and touch products before making a purchase. However, this doesn't mean that they won't buy online due to the convenience and ease of online shopping is still extremely appealing to them.
Another important aspect to be considered when shopping online is that older people are more likely than younger generations to expect and request free shipping on all of their purchases. They are also more likely to leave carts when shipping costs appear excessive. Additionally, 61% of people over 55 say they'll add additional items to their shopping carts in order to get a free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make large purchases such as furniture and electrical appliances. Both groups are more likely to buy fashion, home and garden products consumer electronics, as well as products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way a company responded to the COVID-19 epidemic, with 69% seeking out brands that are supportive of and work closely with their local communities.
The most sought-after online purchasing products in the UK are footwear and clothing. In fact 62% of British women who shop online bought these items by the year 2020. However the online sales don't just apply to clothing and there are a myriad of other products available such as kitchenware, jewellery, and sports equipment.
Shopping online has become increasingly popular to find most affordable deals. Some analysts believe that by 2024, online sales could make up almost one third of retail sales.
While some retailers struggle to cope with the increase in online sales, others are flourishing. In particular, online sales are booming for health, fashion and beauty gardening, home and garden as well as consumer electronics.
The trend of purchasing these items online is expected to continue expand in the coming years. As the number of people who use the internet continues to grow, it is expected that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European ecommerce markets. The customers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it a perfect location for retailers to build their online presence and provide an effortless shopping experience online.
During the COVID-19 pandemic online sales increased dramatically as consumers chose safe and convenient alternatives to shopping. This trend has remained in place post-pandemic as consumers continue to use online shopping as an attractive alternative.
Online shopping is a significant portion of the UK retail market Some estimates suggest that it will account for three-quarters of all retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and advances in technology.
In the UK 57% of online shoppers cite convenience as the main reason for them to shop online. The 48 percent who claim it's easier to find bargains and special deals, and the 37% who say there is a greater range of products online are closely behind. This contrasts with Europe where a larger percentage of consumers stated lower prices as the main reason behind their purchase online.
Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new brands and products. Half of consumers are willing to try them when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers with 29 percent of shoppers using a buy now pay later option over the last year.
A strong online return policy for the UK is also an important aspect of e-commerce. The majority of online buyers (59%) will look up the returns policy of a retailer prior purchasing, and more than half will expect the seller to be responsible for the return and payment shipping.