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Online Shopping Figures For the UK

Since its humble beginnings the market for online shopping has grown steadily. This is especially evident in the UK where ecommerce is responsible for 20% of retail sales.

Many consumers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, pick up in store". This is a change in the way people shop that brick-and-mortar shops should be aware of.

1. online shopping sites list for clothes retail sales in the UK

It's hard to deny that sales of online retail in the UK have grown significantly in the last few years. According to 2023's statistics the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This is because of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are seeing a decline in popularity as more customers are turning to online retailers for their purchases.

To achieve this, it's essential that both omni-channel and pureplay retailers understand what motivates shoppers to purchase online. We've collected statistics and figures on retail sales that are both eye opening and revealing to help you.

Of all the retail industries, fashion is the most well-known and accounts for 28% of all e-commerce sales in the UK. This is likely due to the availability of a wider range of merchandise and the ease of trying on clothes without leaving home. Electronics comes in second place with 16% of the sales on e-commerce. This is likely because of the constant demand for new technology as well as the desire to keep up with the latest technology. Hobbies and leisure products are also popular items to purchase on the internet, accounting for 15% of all e-commerce sales.

When asked what drives shoppers to shop online, 57 percent of UK consumers said convenience was the primary driver. Then, 48% cited price comparison, while 37% said they were seeking discounts or special deals. These findings suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a large selection of products.

2. Online shopping in the UK

Shopping online is now a part of daily life for many UK consumers. About half of UK residents aged 65 or older have made a purchase online within the last year. Shoppers can pick from a variety of payment options, and choose when and how their products delivered.

There are many motives for shoppers to shop online among them, the most popular are convenience, price, and availability. In fact, 57% of online shoppers mention convenience as the primary driver behind their shopping habits. Additionally, 48% of them cited lower prices, while 37% cited a wider variety of options.

The habits of online shopping among UK consumers are also becoming more environmentally conscious. For example, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They may even take action if they believe that their packages are not being packaged in environmentally friendly ways.

In addition to reducing their environmental impact, some customers are also seeking to make their shopping experience more personal. For instance, 35% of UK customers have purchased clothes, footwear, or accessories from a retailer with their size information stored on the file. This lets them skip the return process and to get what they want quicker.

It is interesting to consider that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be because they are more accustomed to the longer delivery times and are more aware of the time it takes for the item to be delivered via the mail.

3. Online shopping in the UK by the age group

Shopping online is extremely popular in the UK. The most sought-after purchases are clothes and accessories, followed by groceries and then media like movies and music. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are very convenient for shoppers. Comparisons of prices and online shopping products are also possible when purchasing these items.

It is crucial to understand that online shoppers are diverse. This is why it is crucial for online retailers to know the type of customer they are seeking when they purchase products. In addition it is important to know how much time each age group spends shopping online. For example, the younger generation is far more likely to shop on mobile devices than any other age group. This is because the younger generation is time-poor, and will use several devices to accomplish online tasks.

The older generation however tend to have more cautious purchasing habits and are less swayed by advertisements on the internet. They also prefer to visit high-end stores to feel and touch products before making a decision. This does not mean they won't buy online. The convenience and ease of shopping online are still appealing.

Another interesting aspect to take into consideration when shopping online is that older generations are more likely than younger generations to anticipate and demand free shipping on all their purchases. They are also more likely to leave carts when shipping costs appear excessive. Furthermore, 61% of those over 55 say they'll add more items to their shopping carts in order to reach the free delivery threshold.

4. Online shopping in the UK by gender

In the UK both genders are equally likely to shop online. However women are more likely to make big purchases, such as furniture or electrical appliances, than men. Both groups are also more likely to shop for fashion as well as health and beauty as well as home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by the way a company responded to the COVID-19 epidemic, with 69% of them looking for brands that support and are in close contact with their local communities.

Shoes and clothing are the most requested items to buy online in the UK. In fact, a whopping 62 percent of female British online shoppers purchased these items in the year 2020. Online sales are not only limited to clothing. Other products such as jewellery, kitchenware and sports items are also available.

Online shopping is becoming increasingly popular to find most affordable bargains. Some analysts believe that by 2024, online sales could make up nearly a third of retail sales.

While some retailers are struggling to cope with the increase in online sales, others are flourishing. In particular the online market is booming for fashion, health and beauty, home and gardening, and consumer electronic.

In the future the future, online shopping for these items is expected to continue to grow. With the number of people with access to the internet growing, it is anticipated that more people will turn to online shopping in the future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the top European eCommerce markets. When it comes to online shopping the British consumers are influenced by convenience, price, and the variety of items. These factors make it a great opportunity for retailers to improve their online presence and offer a seamless online shopping experience.

During the COVID-19 pandemic online sales increased dramatically as people sought out secure and convenient options for shopping. This trend has continued following the outbreak as consumers continue to embrace shopping online as an alternative.

Shopping online is a significant aspect of UK retail, and some estimates suggest that it will make up three-quarters of retail sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and technological advancements.

In the UK, 57% of shoppers who shop online cite convenience as the main reason for them to shop online. This is closely followed by 48% who state that it is easier to find special offers and deals as well as 37% who claim that there is a wider range of products that are available online. This is in contrast to Europe, where a greater proportion of shoppers said that lower prices were the key driver for their decision to shop online.

Consumers are also open to trying new brands and products when they shop online. About 25% of online shoppers have purchased products that they have never bought on the high-street previously, and a majority are willing to try new products when they shop on an online marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers, with 29% of online shoppers using the buy now pay later option in the last year.

Additionally, a strong online return policy is an essential aspect of the e-commerce landscape for the UK. A majority of online home shop uk discount code buyers (59%) look up a retailer's return policy before purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.