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Online Shopping Figures For the UK
The online retail market has grown exponentially since its inception. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a common way for consumers to research brands and make purchases. 45% of consumers prefer to "buy online and pick up in store". This is an interesting change in consumer behavior that bricks and mortar stores should be aware of.
1. Online retail sales in the UK
There's no doubt that retail sales online have risen substantially in the UK over recent years. According to the 2023 statistics, the B2C online market is expected to grow to $120 billion next year. This growth is a result of shifting consumer habits and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly turn to online retailers.
To achieve this, it is important that both omni-channel and pureplay retailers understand what motivates shoppers to purchase online. We've put together statistics and figures on retail sales that are both eye-opening and revealing to help you.
Of all the sectors of retail, fashion is the most well-known with 28% of all e-commerce sales in the UK. This is likely due to the availability of a wider range of merchandise and online Shopping uk Cheap the convenience of trying on clothes without leaving home. Electronics is second with 16% of e-commerce sales. This is likely due to the constant need for new gadgets and a desire to keep up with latest technology. Online sales of leisure and hobby products account for 15% of all online sales.
When asked about the factors that drive customers to shop online, 57% of UK customers cited convenience as the primary reason. This is followed by 48% who cited price comparison, and 37% who indicated they were looking for special offers or discounts. These findings suggest that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide product selection.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK consumers. More than half of UK people aged 65 and older have made a purchase on the internet in the past year. With a wide variety of payment methods available customers can also decide the time and date they would like their purchases to be delivered.
There are many reasons for shoppers to shop online among them, the most common include convenience, price, and availability. In fact, 57% of shoppers cite convenience as their main reason to shop online. Additionally, 48% of them cited lower prices as another advantage, while 37% cited a wider range of options as well.
The shopping habits of UK consumers are also becoming more eco-conscious. For instance, 79% of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They could take action if their orders are not packaged in an eco green manner.
Certain consumers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For example, 35 percent of UK customers have purchased clothes, footwear, or accessories from a retailer that has their size information on file. This allows them to avoid the return process and get what they want quicker.
Incredibly, UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that British customers are more used to the slower delivery time and understand how long it takes to receive an item via the mail.
3. Online shopping in the UK by age group
Shopping online is extremely popular in the UK. The most popular purchases are clothes and accessories followed by groceries and then media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for shoppers. It is also easy to compare prices and products online when making these types of purchases.
It is crucial to understand that online shoppers are very diverse, which online stores ship internationally makes it essential for ecommerce companies to know the demographics their customers are looking for when purchasing products. It is also crucial to understand how much time each group of shoppers spends online. For instance, the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is very constrained in time and will utilize multiple devices to complete online tasks.
The older generations on the other hand tend to have more shrewd purchasing habits and are less influenced by online advertising. They also tend to go to stores in the high street to see and touch items before making an purchase. This does not mean they won't buy online. The convenience and ease of shopping online are still appealing.
Another interesting factor to consider when it concerns online shopping is that the older generations are more likely to expect and expect free delivery on all their purchases. They are also more likely to abandon carts when shipping costs appear excessive. Furthermore, as many as 61% of over 55s say that they will add additional items to their carts to meet the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to shop for products on the internet. However women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are also more likely to shop for fashion as well as health and beauty, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of these consumers searched for brands that were supportive and worked closely with their local community.
The most popular online shopping products in the UK are footwear and clothing. In fact, a whopping 62% of female British online shoppers purchased these items in 2020. Online sales aren't only limited to clothing. Other items such as kitchenware, jewellery and sports items are also available.
Online shopping has become increasingly popular to find best bargains. In fact, some analysts predict that online sales will account for almost one-third of all retail sales by 2024.
Some retailers are struggling with the growth of online shopping while others are prospering. In particular the online market is booming for fashion, health and beauty, home and gardening and consumer electronics.
The trend of purchasing these products online is expected to continue expand in the years ahead. As the number of internet users increases it is anticipated that online shopping will become more popular in the future. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the most important European eCommerce markets. When shopping online, the UK's consumers are influenced primarily by price, convenience, and the variety of items. These factors make it a great spot for retailers who wish to improve their Online Shopping Figures Uk presence and provide seamless shopping.
During the COVID-19 pandemic online sales grew dramatically as consumers chose safe and convenient alternatives to store purchases. This trend has continued following the pandemic, as consumers continue to embrace shopping online as an alternative.
Online shopping is an important part of UK retail, and online Shopping sites For dress certain estimates suggest that it will comprise three-quarters of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.
57% of UK online shoppers believe that convenience is the primary reason for them to shop online. This is followed by 48% who state that it is easier to discover special deals and offers as well as 37% who claim that there is a wider range of products available online. In Europe more than half of shoppers mention the lower cost as a primary reason for them to purchase online.
Online shoppers are also willing to test new brands and products. About a quarter of online shoppers have purchased products that they have never bought on the high street before, and half are willing to try new products when they shop on an online marketplace like Amazon. Buy now pay later checkouts are a favorite option for UK customers with 29 percent of online shoppers choosing a buy now, pay later option in the past year.
Additionally an effective return policy is a vital aspect of the ecommerce environment in the UK. The majority of shoppers (59 percent) will research the returns policy of a retailer prior purchasing, and more than half will expect the seller to be responsible for both the return and payment shipping.
