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Online Shopping Figures For the UK

Since its infancy the market for online shopping has grown steadily. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Shopping online is a common method for shoppers to research brands and make purchases. About 45% of them prefer to "buy online and then pick it up at the store". This is a shift in the way people shop that brick-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's not a secret that online sales of merchandise have risen substantially in the UK over recent years. According to 2023 statistics the B2C online market is predicted to reach almost $120 billion next year. This is because of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly turn to online retailers.

With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives consumers to buy online. To help you understand this, we've compiled an assortment of retail sales figures and other statistics that are both eye-opening and informative.

Of all the retail industries that are available, fashion is the most popular with 28% of all e-commerce sales in the UK. This is likely due to a greater variety of products accessible and the convenience of being capable of trying on clothes without having to leave your home. Electronics comes in second with 16% of all online sales. This is likely because of the constant need for new gadgets as well as the desire to stay up-to-date with the latest technologies. Leisure and hobbies are also a popular purchase online, accounting for 15% of all e-commerce sales.

When asked about the reason they shop online, 57% of respondents mentioned convenience. Then, 48% mentioned price comparison and 37% said they were seeking discounts or special offers. These results indicate that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a wide selection.

2. Online shopping in the UK

Online shopping is now a regular aspect of life for a lot of UK residents. Be it for electronics, groceries or clothes - nearly half of UK residents over the age of 65 have made an online purchase in the last year. Shoppers can pick from a wide range of payment options, and choose when and how they want their purchases delivered.

Convenience, price and availability are among the top reasons consumers shop online. In fact, 57% of people cite convenience as the primary reason for shopping online. Then, 48% cited lower prices as an additional benefit and 37% noted the availability of more options.

Online shopping habits of UK customers are also becoming increasingly environmentally conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They might even take action if feel their deliveries are not coming in environmentally friendly packaging.

Some consumers are looking to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance 35% of UK consumers have purchased clothing, footwear, or accessories from a retailer who has their size information saved. This lets them bypass the return process and get what they want quicker.

Incredibly, UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because they are more used to the longer delivery times and have a better understanding of the time it takes for the item to be delivered via the mail.

3. Online shopping in the UK by the age group

Online shopping in the UK is a very popular pastime for many people. The most sought-after purchases are clothes and accessories followed by groceries and then media like movies and music. Shopping online shopping figures uk is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for consumers. It is also easy to compare prices and items online when making these types of purchases.

It is crucial to remember that online shoppers are diverse, which makes it essential for ecommerce companies to know the demographics their customers are seeking when it comes to purchasing products. It is also crucial to understand online shopping figures uk how much time each group of shoppers spends online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that the younger generation is time-poor and will make use of multiple devices to accomplish online tasks.

The older generation tends to be more cautious in their buying habits and less influenced by online advertisements. They also prefer to visit high-end stores to experience products before making a final decision. However, this doesn't mean they will not buy online, as the convenience and ease of online shopping is attractive to them.

Another interesting aspect to think about when it is about online shopping is that older generations are more likely to expect and demand free delivery on all of their purchases. They are also more likely to leave carts when shipping costs appear excessive. Additionally, 61% of people over 55 say that they will add additional items to their carts to get the threshold of free delivery.

4. Online shopping in the UK depending on gender

Men and women in the UK are equally likely to shop for goods on the internet. Women are more likely than men to make big purchases, such as furniture and electrical appliances. Both groups are more likely to buy clothing, home and garden products as well as consumer electronics and cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 outbreak. 69% of these consumers searched for brands that were supportive and were in close contact with their local community.

The most sought-after online shopping products in the UK are clothing and shoes. In fact, a whopping 62 percent of female British online shoppers bought these items in 2020. However, online sales aren't restricted to clothing and there are a myriad of other products available like kitchenware, jewellery and sports equipment.

As a result, online shopping is becoming more popular as a way to find the most affordable prices on these items. In fact, some analysts have predicted that ecommerce sales will account for almost 1/3 of all retail sales in 2024.

While some retailers are struggling to keep up with the growth in online shopping sites for clothes shopping, other are flourishing. In particular, online sales are booming for fashion, health and beauty, home and gardening, and consumer electronic.

In the near future, online shopping for these items is expected to continue to grow. With the number of people having access to the internet continuing to increase, it is anticipated that increasing numbers of people will be turning to online shopping in the future. With the growing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the top European ecommerce markets. Its consumers are influenced by the ease of shopping, the price and a wide range of products when they shop online. These factors make it a great spot for retailers who wish to improve their online presence and provide an easy shopping experience.

During the COVID-19 pandemic online sales grew significantly as people sought out safe and convenient alternatives to shopping. This trend has continued following the outbreak as consumers continue to shop online as an alternative.

Online shopping is a major portion of the UK retail market Some estimates suggest that it will comprise three-quarters of all retail sales by 2024. This is because of the growing acceptance of ecommerce by consumers and technological advancements.

In the UK 57% of online shoppers cite convenience as the main reason for them to shop online. The 48% who say it's easier to find bargains and special deals, and the 37% who claim there is a greater range of merchandise available online are behind. This contrasts with Europe where a higher percentage of consumers stated lower prices as the primary reason for their purchase online.

The online shoppers are also keen to test new products and brands. About 25% of shoppers online have bought products they've never seen in a store before, and half are willing to try new items when purchasing from an online marketplace like amazon uk online shopping clothes. UK shoppers are fond of the buy now and pay later checkouts. 29% of online buyers have made use of this option in the last year.

Additionally, a strong online return policy is an essential aspect of the online shopping environment in the UK. The majority of shoppers (59%) will look up a retailer's returns policy before purchasing, and a majority will expect the retailer to be responsible for arranging and paying for return shipping.