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Online Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is particularly evident in the UK where ecommerce accounts for 20% of all retail sales.
Shopping online is a popular method for shoppers to explore brands and purchase. 45percent of them prefer to "buy online and pick up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not a secret that online sales of merchandise have increased dramatically in the UK in recent years. In fact, according to 2023's statistics, the B2C e-commerce market is expected to reach nearly $120 billion by the year 2023. This growth is driven by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as consumers increasingly prefer online retailers.
In order to do this, it's crucial that both omni-channel and pureplay retailers understand what draws customers to buy online. We've compiled statistics and figures for retail sales that are both eye opening and informative to assist you.
Of all the retail industries, fashion is the most sought-after and accounts for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a wider range of merchandise and the ease of trying on clothes without leaving home. Electronics is second with 16% of the sales on e-commerce. This is probably due to the constant demand for new gadgets and the desire to stay up-to-date with latest technology. Hobbies and leisure products are also a favorite purchase on the internet, accounting for Online shopping Figures uk 15% of all online sales.
When asked about the reason they shop online, 57% said it was because of convenience. This is followed by 48% who mentioned price comparison, and 37% who stated they were seeking special offers or discounts. These results indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a broad product range.
2. Online shopping in the UK
Shopping online is now a part of daily life for many UK customers. More than half of UK residents aged 65 or older have made an online purchase in the past year. Shoppers can pick from a range of payment options, and decide when and how they want their products delivered.
There are many reasons to shop online, some of the most popular are convenience, price, and availability. In fact, 57% of shoppers cite convenience as the primary reason for shopping online. Additionally, 48% pointed to lower prices, while 37% said they have a wider selection of choices.
The shopping habits of UK customers are also becoming more eco-conscious. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They might even take action if feel their deliveries are not being delivered in environmentally friendly packaging.
In addition to lessening their environmental impact, some consumers are also trying to make their online shopping experiences more personal. For example 35 percent of UK customers have purchased clothing, footwear, or accessories from a store that has their size information on file. This allows them to avoid the return process and to get what they want faster.
It is interesting to know that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be due to the fact that UK shoppers are more accustomed to the slow delivery times and are aware of the length of time it takes to receive an item in the mail.
3. Online shopping in the UK in accordance with the age range
Shopping online is extremely popular in the UK. Clothes and accessories are the most popular items followed by food items, and media such as movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for consumers. It is also easy to compare prices and products cheap online clothing stores with free shipping worldwide when making these types of purchases.
It is crucial to understand that Online shopping Figures uk shoppers come from a variety of backgrounds. This is why it is crucial for ecommerce companies to understand the demographics their customers are looking for when purchasing products. In addition to this it is important to be aware of the amount of time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is due to the fact that this age group is time-poor and will use multiple devices to accomplish online tasks.
The older generations are, however, likely to have more shrewd purchasing habits and are less affected by online advertising. They also prefer to go to high-street stores to touch and feel products before making a purchase. This does not mean they won't buy online. The convenience and ease of online shopping are still very appealing.
Another interesting aspect to take into consideration when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. They are also more likely to drop carts if shipping charges seem excessive. Furthermore, 61% of those over 55 say they'll add more items to their carts to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Both genders in the UK are equally likely to shop for items on the internet. Women are more likely than men to make big purchases like electrical and furniture. Both groups are more likely to buy clothing household and garden products, consumer electronics, and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way a company responded to the COVID-19 pandemic, with 69% of these looking for brands that support and are in close contact with their local communities.
Clothing and shoes are the most popular products for online shopping in the UK. In fact, 62% of British women who shop online purchased these items by 2020. Online sales aren't just limited to clothing. Other products such as jewellery, kitchenware and sports equipment are also available.
As a result, online shopping is becoming increasingly popular as a method to find the best prices on these products. Some experts believe that by 2024, ecommerce sales could account for almost one third of retail sales.
Some retailers are struggling with the rising popularity of online shopping, whereas others are thriving. Online sales are increasing in fashion, health and wellness, home and garden, and consumer electronics.
In the near future the online shopping market for these products is expected to continue to grow. As the number of people who use the internet increases, it is expected that online shopping will be more popular in the future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European ecommerce markets. Its consumers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it an ideal place for retailers who want to improve their online presence and offer an easy shopping experience.
In the COVID-19 pandemic online sales increased significantly as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued after the outbreak as consumers continue to embrace shopping online as an alternative.
Online shopping is a significant portion of the UK retail market, with some estimates suggesting that it will account for one-third of all retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advancements in technology.
57% of UK online shoppers say that convenience is the primary reason they shop online. This is closely followed by 48% who highlight that it is easier to find deals and special offers as well as 37% of shoppers say there is a wider range of products that are available online. This contrasts with Europe, where a greater percentage of shoppers stated lower prices as the key driver for their choice to shop online.
Consumers are also open to trying new brands and products when they shop online. online shopping clothes uk cheap shoppers are open to trying new brands and products. Half of people are willing to try them when they shop on marketplaces such as Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29% of online buyers have made use of this option in the last year.
A robust return policy on the internet for the UK is also a crucial aspect of ecommerce. The majority of buyers (59 percent) look up a retailer's return policy before buying, and nearly half expect retailers to arrange and pay for return shipping.