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Online Shopping Figures For the UK

The online retail market has grown continuously since its humble beginnings. This is particularly evident in the UK where e-commerce is responsible for 20% of all retail sales.

Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, then pick up in stores". This is a change in consumer habits that brick-and mortar shops should be aware of.

1. Online retail sales in the UK

There's no denying that sales on retail websites have risen substantially in the UK over recent years. In fact, according to 2023 statistics, the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is fueled by shifting consumer habits and the adoption of digital transformation technologies by retailers. In the end bricks and mortar stores are seeing a decline in popularity as more shoppers turn to online stores for their purchases.

With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives consumers to buy online. To help you do this, we've put together an assortment of retail sales figures and other statistics that are both eye-opening and revealing.

Of all the retail industries of which fashion is the most well-known with 28 percent of all sales made through e-commerce in the UK. This is likely due to the wide selection of products and the ease of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is due to the constant demand for new technology, as well as the desire to stay up-to-date with the most recent technology. Online sales of leisure and hobbies products make up 15% of all ecommerce sales.

When asked about the reason they shop online, 57% cited convenience. Then, 48% cited price comparison while 37% stated that they were looking for discounts or special deals. These results suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a broad product range.

2. Online shopping in the UK

Shopping online is becoming regular part of the lives of many UK customers. About half of UK people aged 65 and older have made a purchase online in the last year. With a variety of payment options, shoppers can also choose how and when they want their items to be delivered.

Price, convenience and accessibility are among the top reasons why shoppers shop online. In fact, 57% of shoppers cite convenience as their main reason to shop online. Additionally, 48% of them cited lower prices as a benefit, while 37% mentioned a wider range of options.

The shopping habits of UK customers are also becoming increasingly eco-conscious. For instance 79% of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They may even take action if they feel their deliveries are not being delivered in environmentally friendly packaging.

In addition to decreasing their environmental impact, a few customers are also seeking to make their online shopping experiences more personal. For example, 35% of UK consumers have purchased clothing, footwear, or accessories from a retailer who has their size information stored. This lets them skip the return process and obtain what they want faster.

It is interesting to note that UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because they are more accustomed to the longer delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.

3. Online shopping in the UK according to age group

Online shopping is very popular in the UK. Clothes and accessories are the most sought-after purchases, followed by groceries, and entertainment such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. Comparisons of products and prices are also feasible when making these purchases.

It is essential to realize that online shoppers are diverse. This is why it is crucial for online retailers to know what their target audience is seeking when they purchase products. In addition it is crucial to be aware of the amount of time each age group spends shopping online. The younger generation, for instance is more likely to use mobile devices to shop than any other age group. This is because this age group is very busy and uses multiple devices to accomplish online tasks.

Older generations tend to be more conservative in their purchasing habits and less influenced by advertising on the internet. They are also more likely to visit stores on the high street to feel and see products prior to making a purchase. However, this doesn't mean that they don't shop online because the convenience and ease of use of online shopping is still attractive to them.

A second interesting factor to consider when shopping online is that older people are more likely than younger generations to expect and demand free shipping on all of their purchases. In addition they tend to drop their carts when they believe that shipping costs are excessive. Additionally, 61% of those over 55 say that they will add more items to their carts to meet a free delivery threshold.

4. Online shopping in the UK according to gender

Men and online shopping figures uk women in the UK are equally likely to purchase items online. Women are more likely than men to make major purchases such as electrical and furniture. Both groups are more likely to purchase clothing products, home and garden items consumer electronics, as well as cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of those consumers were looking for brands that backed and worked closely with their local community.

The most sought-after online purchasing products in the UK are clothing and shoes. In fact, 62% of British women who shop online purchased these items by the year 2020. However online sales aren't limited to the clothing sector and there are a myriad of other items available, like kitchenware, jewellery and sports items.

Online shopping is becoming increasingly popular to find the most affordable deals. In fact, some analysts have predicted that online sales will make up nearly 1/3 of all retail sales by 2024.

While some retailers struggle to keep up with the growth in online sales, others are thriving. Online sales are booming in health and wellness, home and garden, and consumer electronics.

The trend of purchasing online for these items is expected to continue increase in the years ahead. With the number of people having access to the internet increasing It is expected that more more people will turn to online shopping in the coming years. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and offer an easy and secure checkout process.

5. online shopping top 7 shopping in the UK by region

The UK is among the most important European ecommerce markets. When shopping online the customers of the UK are influenced by price, convenience, and the variety of items. These factors make it a great location for retailers looking to improve their web presence and provide seamless shopping.

During the COVID-19 Pandemic, online sales grew dramatically as people sought out safe and convenient alternatives to shopping. This trend has continued post-pandemic, as consumers continue to embrace online shopping as an attractive alternative.

Online shopping is an important component of UK retail and some estimates suggest that it could account for one-third of sales by 2024. This increase is the result of the increasing use of e-commerce by consumers as well as technological advances.

In the UK 57% of shoppers who shop online mention convenience as the primary factor driving them to shop online. The 48 percent who claim it's easier to find deals and special offers as well as the 37% who claim that there's a greater selection of items available online are behind. This contrasts with Europe, where a greater percentage of consumers stated lower prices as the main reason behind their choice to shop online.

online shopping figures uk - My Page, shoppers are also willing to test new products and brands. Almost a quarter of online shoppers have purchased products that they have never bought on the high street before, and half are willing to try new products when they shop on the marketplaces like Amazon. Buy now pay later checkouts are a favorite option for UK customers, with 29 percent of shoppers using a buy now, pay later option in the last year.

In addition to this, a strong online return policy is a vital aspect of the e-commerce landscape in the UK. A majority of online buyers (59%) check the return policy of a retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.