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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% prefer to "buy online, pick up in store". This is a change in consumer behavior that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not a secret that online sales of merchandise have grown substantially in the UK in recent years. According to 2023 statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by the end of next year. This growth is a result of shifting consumer habits and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are gaining popularity as shoppers increasingly shop online.
With this in mind, it's essential for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To help you do this, we've created a collection of retail sales figures and statistics that are both eye-opening and informative.
Of all the retail sectors that are available, fashion is the most well-known with 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a wider variety of items and the ease of trying on clothes without leaving home. Electronics is the second most popular with 16% of all online sales. This is probably due to the constant need for new gadgets and a desire to keep up with most recent technology. Online sales of leisure and hobbies products account for 15% of all online sales.
When asked about the reason they shop online, 57% of respondents mentioned convenience. This is followed by 48% who cited price comparison and 37% stated they were seeking special deals or discounts. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online is a common aspect of life for a lot of UK residents. Be it for groceries, electronics or even clothes - more than half of UK residents over 65 have made a purchase on the internet in the last year. Shoppers can pick from a variety of payment options and also decide the time and method they'd like their purchases delivered.
While there are many reasons to shop online Some of the most popular are convenience price, availability, and price. In fact, 57% cite convenience as their main reason to shop online. Another 48% of them cited lower prices and 37% said they have a wider variety of options.
The habits of online shopping among UK customers are also becoming more environmentally conscious. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They can take action if their orders are not packaged in a sustainable friendly manner.
In addition to reducing their environmental impact, some customers are also seeking to make their online shopping experience more personal. For instance, 35% of UK consumers have purchased clothes, footwear, and accessories from a retailer that has their size information stored. This lets them to skip the return process and to purchase what they want quicker.
Interestingly, UK consumers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that British customers are more used to the slower delivery time and understand how long it takes to receive an item in the mail.
3. Online shopping in the UK according to the age group
Shopping online is extremely popular in the UK. The most popular purchases are clothes and accessories, followed by groceries and then media such as music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that consumers find these events very convenient. Comparisons of prices and products are also possible when making these purchases.
It is important to note that online shoppers are diverse and this makes it crucial for ecommerce businesses to understand what their customers are seeking when it comes to purchasing products. In addition to this it is important to be aware of how much time each age group is spending shopping Online Shopping Figures Uk. The younger generation, for instance is more likely to use mobile devices to shop online uk women's fashion than other groups. This is because the younger generation is time-poor and uses a variety of devices to complete online tasks.
The older generations on the other hand tend to have more cautious purchasing habits and are less influenced by online advertising. They are also more likely to go to stores in the high street to see and touch products before making a purchase. However, this doesn't mean they will not buy online. The convenience and ease of online shopping are still appealing.
Another important aspect to consider when shopping online is the fact that older generations are more likely than younger generations to expect and expect free shipping on all of their purchases. They are also more likely to abandon carts when shipping costs appear excessive. In addition, 61% of those over 55 say they will add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases, such as electrical and furniture. Both groups are more likely to purchase fashion products, home and garden items consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 pandemic with 69% looking for brands that support and are in close contact with their local communities.
The most sought-after online purchasing products in the UK are clothing and shoes. In fact, 62% of female British online shoppers purchased these items in the year 2020. Online sales aren't just restricted to clothing. Other products such as kitchenware, jewellery and sports items are also available.
As a result, online shopping is becoming increasingly popular as a way to find the best prices on these products. Some analysts predict that by 2024, the sales from e-commerce could be almost one third of retail sales.
Some retailers are struggling with the rising popularity of online shopping, whereas others are flourishing. In particular the rise of online sales for health, fashion, beauty gardening, home and garden as well as consumer electronics.
The trend of purchasing these products online is likely to continue to expand in the years ahead. With the number of people who have access to the internet increasing, it is anticipated that customers will opt for online shopping in the near future. As online shopping becomes more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European ecommerce markets. When it comes to online shopping the British consumers are mostly influenced by price, convenience and the variety of items. These factors make it a great place for retailers to build their online presence and offer an effortless shopping experience online.
During the COVID-19 epidemic, online sales grew significantly as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued following the outbreak as consumers continue to embrace shopping online as an alternative.
Shopping online is a large part of the UK retail market, with some estimates suggesting that it will comprise a third of all retail sales by 2024. This increase is the result of the increasing use of e-commerce by consumers as well as technological advancements.
57 percent of UK online shoppers claim that convenience is the primary reason for them to shop online. The 48 percent who say it's easier to find deals and special offers as well as the 37% who say that there's a greater selection of merchandise available online are behind. In Europe more than half of shoppers mention lower prices as a key factor in their decision to buy online.
The online shoppers are also keen to test new products and brands. Almost 25% of shoppers online have bought items they've never purchased on the high street before, and half are eager to try new products when they shop on an online marketplace like Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers, with 29 percent of online shoppers choosing a buy now pay later option in the last year.
Additionally, Online Shopping Figures Uk a robust online return policy is a crucial aspect of the e-commerce environment in the UK. The majority of online buyers (59 percent) will research a retailer's returns policy before purchasing, and a majority will expect the seller to be responsible for both organizing and paying for return shipping.
