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Online Shopping Figures For the UK
Since its infancy, the online retail market has continued to grow. This is particularly evident in the UK where ecommerce accounts for 20% of all retail sales.
Shopping online is a common method for shoppers to explore brands and purchase. About 45% of customers prefer to "buy online and pick up at the store". This is a shift in consumer habits that brick-and mortar shops must be aware of.
1. Online retail sales in the UK
There's no denying that sales on retail websites have risen substantially in the UK in recent years. According to the 2023 statistics, the B2C online market is expected to grow to $120 billion by the end of the year. This growth is driven by shifting consumer habits and the adoption of digital transformation technologies by retailers. In the end, bricks and mortar stores are losing popularity as more shoppers are turning to online retailers to make their purchases.
To achieve this, it's essential that both pureplay and omni-channel retailers know what drives customers to buy online. We've put together statistics and figures on retail sales that are both eye opening and revealing to help you.
Fashion is the most sought-after retail industry in the UK accounting for 28 percent of all ecommerce sales. This is probably due to the wider range of products that are available and the convenience of being capable of trying on clothes without having to leave the comfort of your home. Electronics is second with 16% of the sales on e-commerce. This is probably due to the constant need for new gadgets and the need to keep up with the latest technology. Online sales of leisure and hobbies products account for 15% of all ecommerce sales.
When asked why they shop online, 57% of respondents mentioned convenience. This is followed by 48% who pointed to price comparison, and 37% who stated they were looking for special offers or discounts. These results suggest that shoppers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online is now a regular aspect of life for a lot of UK residents. It doesn't matter if it's for groceries, electronics or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet in the last year. Shoppers can pick from a variety of payment options and decide when and how they want their products delivered.
There are many reasons for shoppers to shop online Some of the most popular are convenience, price, and availability. In fact, 57% cite convenience as their primary reason for purchasing online. Additionally, 48% of them cited lower prices as another benefit and 37% noted the availability of more options as well.
UK consumers are also becoming more environmentally conscious when it comes to their shopping online. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They may even take action if think their purchases aren't being packaged in environmentally friendly ways.
In addition to lessening their impact on the environment, Online Shopping Figures Uk some customers are also seeking to make their online shopping experiences more personal. For instance, 35 percent of UK shoppers have bought clothes or footwear from a retailer that has their size information stored on the file. This allows them skip the return process, and to purchase what they want faster.
It is interesting to note that UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that they are more accustomed to the slower delivery times and have a better understanding of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK by age group
Shopping online in the UK is a popular activity for many people. The most popular purchases are clothes and accessories followed by groceries, and finally media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. It is also simple to compare prices and items online when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse, which makes it essential for ecommerce businesses to understand what their customers are seeking when they purchase products. In addition, it is also important to be aware of the amount of time each age group spends shopping online. For example, the younger generation is more likely to shop using mobile devices than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to accomplish online tasks.
The older generation tends to be more sceptical about their buying habits and less influenced by online advertisements. They are also more likely to go to stores in the high street to feel and see items before making a purchase. However, this doesn't mean they will not buy online due to the convenience and ease of use of Online Shopping Figures Uk shopping is attractive to them.
Another important aspect to take into consideration when it comes to online shopping is that older generations are more likely to demand and demand free delivery on all of their purchases. In addition, they are more likely to abandon their shopping carts if they think that shipping costs are excessive. Furthermore, as many as 61% of people over 55 claim that they will add additional items to their carts to get a free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make large purchases like electrical appliances and furniture. Both groups are more likely to purchase fashion, health and beauty, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by the way a retailer responded to the COVID-19 pandemic, with 69% seeking out brands that are supportive of and collaborate with their local communities.
The most sought-after online purchasing items in the UK are clothing and shoes. In fact, a whopping 62 percent of female British online shoppers bought these items in 2020. However, online sales aren't restricted to the clothing sector and there are a myriad of other products available such as kitchenware, jewellery, and sports items.
Shopping online is becoming increasingly popular to find the best deals. Some analysts believe that by 2024, the sales from e-commerce could be more than a third of all retail sales.
Some retailers are struggling with the rising popularity of online shopping while others are thriving. Online sales are growing in health and wellness as well as home and garden and consumer electronics.
The trend for buying online for these items is expected to continue to expand in the coming years. With the number of people having access to the internet continuing to increase, it is anticipated that increasing numbers of people will be turning to online shopping in the future. As online shopping becomes more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European online marketplaces. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a perfect place for retailers to build their online presence and provide an easy online shopping experience.
During the COVID-19 pandemic online sales grew dramatically as consumers chose safe and convenient alternatives to store purchases. This trend has continued even after the pandemic, as consumers continue to buy online as an alternative.
Online shopping is a significant part of the UK retail economy, with some estimates suggesting that it could account for a third of all retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and technological advancements.
57% of UK online shoppers claim that convenience is the primary reason they shop online. The 48 percent who claim it's easier to find deals and special offers as well as the 37% who say there is a greater range of items available online are behind. This contrasts with Europe where a larger proportion of shoppers cited lower prices as the primary reason for their decision to shop online shopping sites london.
The online shoppers are also keen to try new brands and products. About 25% of online shoppers have bought items they've never seen in a store previously, and a majority are eager to try new products when they shop on the marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of buyers who shop online have used this option in the past year.
A strong online return policy for the UK is also a key aspect of ecommerce. The majority of buyers (59%) check the return policy of a retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.
