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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick it up in stores". This is an interesting shift in the way people shop that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not difficult to see that sales of online retail in the UK have risen significantly over the past few years. According to data from 2023 the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. In the end bricks and mortar stores are losing popularity as more customers turn to online retailers to make their purchases.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives customers to purchase online. To help you understand this, we've created a collection of retail sales figures and stats that are both eye-opening and shocking.
Of all the sectors of retail, fashion is the most popular and accounts for 28% of all e-commerce sales in the UK. This is likely due to a wider selection of merchandise available and the convenience of being in a position to try on clothes without leaving home. Electronics comes in second place with 16% of the sales on e-commerce. This is likely due to the constant need for new gadgets and the desire to keep up with the latest technology. Hobbies and leisure products are also a favorite purchase online, accounting for 15% of all e-commerce sales.
When asked why they shop online, 57% cited convenience. This is followed by 48% who mentioned price comparison, and 37% who stated they were seeking special offers or discounts. These findings indicate that UK shoppers are less driven by price than their European counterparts and are more focused on convenience and a wide variety.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK consumers. Whether it's to buy electronics, groceries or clothes - nearly half of UK residents over the age of 65 have made a purchase online within the last year. Shoppers can choose from a range of payment options, and decide when and how their items delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Another 48% of them cited lower prices while 37% mentioned a greater selection of choices.
Online shopping habits of UK consumers are also becoming more eco-conscious. For example, 79 percent of UK online shoppers report recycling boxes and other packaging materials from their purchases. They may even take action if think their purchases aren't being packaged in environmentally friendly ways.
Some consumers are looking to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance 35% of UK customers have bought clothing, footwear, or accessories from a retailer who stores their size information. This allows them to bypass the return process and get what they want faster.
Incredibly, UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that UK customers are more used to the longer delivery time and are aware of the length of time it takes to receive an item via the mail.
3. Online shopping in the UK according to age group
Shopping online shop (your input here) is a huge hit in the UK. Clothing and accessories are among the most popular purchases, followed by groceries, and media like music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. Comparisons of products and prices are also feasible when making these purchases.
It is crucial to understand that online shoppers are diverse, which is why it is crucial for e-commerce companies to know the demographics their customers are looking for when it comes to purchasing products. In addition to this it is important to be aware list of online shopping sites in uk how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is because the younger generation is less time-conscious and will make use of multiple devices to accomplish online tasks.
The older generations are more conservative in their purchasing habits and less influenced by online advertisements. They also tend to go to stores in the high street to look at and feel items before making a purchase. But this doesn't mean they won't buy online because the convenience and stress-free nature of online shopping remains attractive to them.
Another interesting factor to consider when it is about online shopping is that older generation is more likely to anticipate and demand free delivery on all purchases. They are also more likely to drop carts if shipping costs seem excessive. Furthermore, as many as 61% of people over 55 say that they will add more items to their cart in order to meet the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make big purchases such as electrical and furniture. Both groups are more likely to buy clothing products, home and garden items, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were affected by the response of retailers to the COVID-19 outbreak. 69% of these consumers were looking for Online shop brands that backed and were in close contact with their local community.
The most sought-after online purchasing items in the UK are clothing and shoes. In fact, 62% of British women who shop online bought these items by the year 2020. However online sales aren't limited to the clothing sector and there are a myriad of other products available such as kitchenware, jewellery, and sports goods.
Shopping online has become more popular for finding the best bargains. In fact, online shop some experts predict that e-commerce sales will make up nearly one-third of all retail sales in 2024.
While some retailers struggle to cope with the increase in online shopping, other are thriving. Particularly, online sales are booming for health, fashion and beauty gardening, home and garden as well as consumer electronics.
In the near future the online shopping market for these products is expected to continue to grow. As the number of people who use the internet continues to grow it is anticipated that online shopping will be more popular in the near future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European online marketplaces. The majority of its customers are influenced the ease of shopping, the price and a vast selection of products when they shop online. These factors make it an ideal place for retailers who want to invest in their web presence and provide an easy shopping experience.
During the COVID-19 Pandemic, online sales grew dramatically as consumers chose secure and convenient alternatives to shopping. This trend has remained in place post-pandemic as consumers continue to use online shopping as a viable alternative.
Online shopping is a major component of UK retail, and some estimates suggest that it will account for one-third of sales by 2024. This growth is a result of the growing acceptance of e-commerce by customers and technological advancements.
57 percent of UK online shoppers claim that convenience is the primary reason why they shop online. This is followed closely by 48% who state that it is easier to find deals and special offers and 37% who say there is a wider range of merchandise available online. In Europe more than half of consumers cite lower prices as a major factor for their decision to buy online.
Consumers are also willing to try new brands and products when they shop online. Online customers are willing to try new brands and products. Half of consumers are willing to try new brands when they shop on marketplaces like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers with 29% of online shoppers using a buy now, pay later option over the last year.
In addition to this an effective return policy is an essential aspect of the e-commerce landscape for the UK. The majority of online buyers (59%) will research a retailer's returns policy before purchasing, and a majority will expect a retailer to be responsible for both the return and payment shipping.
