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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.
Online shopping is a popular method for consumers to research brands and make purchases. About 45% of them prefer to "buy online and pick up in-store". This is a shift in consumer habits that brick-and mortar stores should be aware of.
1. Online sales of retail in the UK
There's no denying that retail sales online have risen substantially in the UK over recent years. According to the 2023 statistics, the B2C market for online shopping is expected to reach $120 billion by the end of the year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. As a result bricks and mortar shops are seeing a decline in popularity as more consumers prefer online clothes shopping near me retailers for their purchases.
To do this, it's crucial that both omni-channel and pureplay retailers understand what draws customers to buy online. To assist you in this, we've created an assortment of retail sales figures and other statistics that are both eye-opening and shocking.
Fashion is the most favored retail industry in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to the availability of a larger variety of items and the ease of trying on clothes without leaving the house. Electronics comes in second with 16% of all the sales made through e-commerce. This is probably due to the constant need for new gadgets and the desire to keep up with latest technology. Online sales of leisure and hobby products represent 15% of all ecommerce sales.
When asked why they shop online, 57% cited convenience. Then, 48% mentioned price comparison and 37% stated that they were looking for discounts or special offers. These results suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Shopping online has become a daily part of the lives of many UK residents. More than half of UK residents aged 65 or older have made a purchase online in the past year. Shoppers can choose from a range of payment options, and choose when and how their items delivered.
There are many motives for online shoppers to shop, some of the most popular include convenience, price, and availability. In fact 57% of shoppers who shop online cite convenience as the main reason for their shopping habits. Then, 48% cited lower prices as a advantage, while 37% cited an increased selection of choices as well.
Online shopping habits of UK consumers are also becoming increasingly eco-conscious. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They might even take action if they believe that their packages are not coming in environmentally friendly packaging.
In addition to reducing their impact on the environment, some consumers are also trying to make their shopping experiences more personal. For example 35% of UK customers have purchased clothing, footwear, or accessories from a retailer with their measurements on the file. This allows them to bypass the return process and get what they want quicker.
It is interesting to know that UK consumers are reported to be more eager than ever to wait for online orders. This could be due to the fact that UK customers are more used to the longer delivery time and understand how long it takes to receive an item via the mail.
3. Online shopping in the UK by the age group
Shopping online in the UK is a popular activity for a large number of people. The most popular items to purchase are clothes and accessories followed by groceries and then media such as music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for shoppers. It is also easy to compare prices and products on the internet when making these kinds of purchases.
It is important to know that online shoppers are a diverse group. This makes it essential for online retailers to know the demographics their customers are seeking when they purchase products. In addition to this, it is also important to be aware of how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is due to the fact that the younger generation is time-poor, and will use several devices to complete online tasks.
The older generation tends to be more sceptical about their buying habits and less influenced by advertising on the internet. They also prefer to go to high-street stores to feel and touch products before making a decision. However, this doesn't mean they will not buy online. The convenience and ease of shopping online remain very appealing.
Another interesting aspect to be considered when shopping online is the fact that older generations are more likely than younger generations to anticipate and request free shipping on all of their purchases. In addition, they are more likely to abandon their carts if they believe that shipping costs are prohibitive. Furthermore 61% of people over 55 say they'll add more items to their shopping carts in order in order to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK, men and women are equally likely to shop online. However, women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups are more likely to buy fashion products, home and garden items consumer electronics, as well as cosmetics and health products.
In addition, UK consumers are increasingly looking for online shopping Figures Uk businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of consumers looked for brands that supported and worked closely with their local community.
Shoes and clothing are the most requested items to buy online in the UK. In fact 62% of British women who shop online purchased these items by 2020. However the online sales don't just apply to clothing with a wide range of other products on sale, such as kitchenware, jewellery, and sports items.
This is why online shopping is becoming more popular as a method to get the best deals on these products. Some experts believe that by 2024, ecommerce sales could account for nearly a third of retail sales.
While some retailers struggle to keep up with the growth in online shopping, other are thriving. In particular the online market is booming for health, fashion, beauty as well as gardening and home as well as consumer electronics.
The trend of purchasing these products online is expected to continue to grow in the years ahead. With the number of people with access to the internet continuing to increase it is anticipated that more people will turn to online shopping in the coming years. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online marketplace. Its consumers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it an ideal spot for retailers who wish to improve their online presence and provide seamless shopping.
In the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a major portion of the UK retail market, with some estimates suggesting that it will account for three-quarters of all retail sales by 2024. This is because of the increasing adoption of ecommerce by consumers and technological advancements.
57 percent of UK online shoppers claim that convenience is the primary reason they shop online. This is closely followed by 48% who state that it is easier to discover special deals and offers and 37% of shoppers say there is a wider range of products that are available online. This is in contrast to Europe where a higher proportion of shoppers cited lower prices as the primary reason for their decision to charity shop online clothes uk online.
Online shoppers are also willing to try new brands and products. Online consumers are open to trying new products and brands. Half of people are willing to try new brands when they shop on marketplaces like Amazon. Buy now pay later checkouts are a common choice for UK shoppers, with 29 percent of online shopping Figures Uk shoppers choosing a buy now, pay later option over the last year.
A strong online return policy for the UK is also an important aspect of ecommerce. A majority of online buyers (59%) check a retailer's return policy before buying, and nearly half of them expect the seller to arrange and pay for return shipping.
