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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has grown steadily. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a common method for consumers to research brands and make purchases. 45percent of customers prefer to "buy online and then pick it up at the store". This is a shift in the way people shop that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's not difficult to see that sales of online retail in the UK have risen significantly over the past few years. In fact, according to data from 2023 the B2C market for e-commerce is set to hit almost $120 billion by the year 2023. This growth is due to shifting consumer habits and the use of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly shop online.
With this in mind, it's essential for both pureplay and omni channel retailers to understand what drives customers to purchase online. To assist you in this, we've put together a collection of retail sales figures and stats that are both eye-opening and shocking.
Fashion is the most favored retail sector in the UK accounting for 28 percent of all e-commerce sales. This is likely due to the availability of a wider range of merchandise and the ease of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is due to the constant demand for new gadgets and the desire to stay current with the most recent technology. Leisure and hobbies are also a favorite purchase online, accounting for 15% of all online sales.
When asked what drives customers to shop online 57 percent of UK consumers cited convenience as the primary reason. Then, 48% mentioned price comparison while 37% stated that they were seeking discounts or special deals. These results indicate that UK shoppers are less driven by price than their European counterparts, and are more focused upon convenience and a wide range.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK consumers. Be it for electronic gadgets, groceries or clothes - nearly half of UK residents over 65 have made an online purchase within the last year. With a wide range of payment options customers can also decide how and when they want their goods to be delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact, 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Additionally, 48% pointed to lower prices, while 37% cited a wider choice of options.
UK consumers are also becoming more environmentally conscious with regards to their shopping online. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They can be able to take action if they find that their purchases are not packaged in an environmentally ecologically friendly way.
In addition to lessening their impact on the environment, some customers are also seeking to make their shopping experiences more personal. For example, 35 percent of UK customers have bought clothes, footwear, and accessories from a retailer who has their size information stored. This allows them to avoid the return process and to get what they want quicker.
It is interesting to note that UK shoppers have been reported to be more eager than ever before to wait for online orders. This could be due to the fact that British customers are more used to the slower delivery time and understand how long it takes to receive an item through the mail.
3. Online shopping in the UK in accordance with age group
Online shopping is very popular in the UK. Clothing and accessories are among the most popular purchases, followed by groceries, and entertainment such as music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because customers find these sales to be extremely convenient. Online comparisons of products and prices are also possible when purchasing these items.
It is important to know that online shoppers come from a variety of backgrounds. This makes it essential for online retailers to know the type of customer they are searching for when buying products. It is also essential to understand how much time each group of shoppers spends online. For example, Online shopping figures Uk the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that the younger generation has less time and uses a variety of devices to accomplish online tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by advertising on the internet. They also prefer visiting high-end stores to experience products before making a purchase. However, this doesn't mean they won't shop online. The convenience and ease of shopping online are still appealing.
Another important aspect to consider when shopping online is that older people are more likely than younger generations to expect and demand free shipping on all of their purchases. They are also more likely to drop carts when shipping costs appear excessive. Moreover 61% of people over 55 say they'll add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are also more likely to purchase fashion as well as health and beauty, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by the way a company responded to the COVID-19 epidemic, with 69% of them seeking out brands that are supportive of and collaborate with their local communities.
Shoes and clothing are the most sought-after items for online shopping in the UK. In fact, a whopping 62% of female British online shoppers bought these items in 2020. Online sales are not restricted to clothing. Other items such as kitchenware, jewelry, and sports items are also available.
Shopping online is becoming increasingly popular to find most affordable deals. In fact, some analysts have predicted that online sales will account for almost one-third of all retail sales by 2024.
While some retailers struggle to deal with the rise in online sales, others are thriving. Online shopping figures Uk sales are growing in health and wellness as well as home and garden and consumer electronics.
In the near future the future, online shopping for these products is expected to continue to grow. As the number of internet users continues to grow it which is the best online supermarket anticipated that online shopping will increase in popularity in the near future. As online shopping is becoming more popular, retailers should ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European eCommerce markets. The customers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it a great spot for retailers who wish to improve their web presence and provide seamless shopping.
During the COVID-19 Pandemic, online sales grew significantly as consumers chose secure and convenient options for shopping. This trend has continued post-pandemic as consumers continue to embrace online shopping as a viable alternative.
Shopping online is a significant aspect of UK retail and certain estimates suggest that it could comprise a third of retail sales by 2024. This is because of the increasing use of e-commerce by consumers as well as technological advancements.
In the UK 57% of shoppers who shop online mention convenience as the primary reason they shop online. The 48 percent who say it's easier to find bargains and special offers, and the 37% who say there's a wider selection of products online are closely behind. In Europe the majority of shoppers mention lower prices as a major reason for them to buy online.
Online shoppers are also willing to try new brands and products. Almost 25% of online shoppers have bought products they have never bought in a store previously, and a majority are eager to try new products when they shop on a marketplace like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers with 29 percent of shoppers using a buy now pay later option over the last year.
In addition to this an effective return policy is a vital aspect of the ecommerce environment in the UK. The majority of shoppers (59 percent) will check the return policy of a retailer prior to purchasing, and a majority will expect the seller to be responsible for both organizing and paying for return shipping.
