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Online Shopping Figures For the uk online shoe shopping websites
Since its infancy the market for online shopping has continued to grow. This is evident especially in the UK where e-commerce is responsible for 20% of all retail sales.
Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, pick up in store". This is a shift in the way people shop that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have grown significantly over the past few years. In fact, according to 2023 statistics, the B2C e-commerce market is expected to reach nearly $120 billion by the end of next year. This growth is due to shifting consumer habits and the use of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as customers increasingly shop online.
With this in mind, it's important for both omni channel and pureplay retailers to understand what drives customers to purchase online. We've put together retail sales figures and stats that are both eye-opening and informative to assist you.
Fashion is the most popular retail sector in the UK with 28 percent of all ecommerce sales. This is likely due to the availability of a larger range of merchandise and the convenience of trying on clothes without leaving home. Electronics is second with 16% of all online sales. This is likely due to the constant need for new gadgets and the need to stay up-to-date with latest technology. Online sales of leisure and hobbies products represent 15% of all ecommerce sales.
When asked what factors drive customers to shop online, 57% of UK consumers cited convenience as the primary driver. This is followed by 48% who cited price comparison and 37% stated they were seeking special offers or discounts. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a wide variety.
2. Online shopping in the UK
Online shopping has become a daily aspect of life for a lot of UK residents. It doesn't matter if it's for groceries, electronics or clothes - nearly half of UK residents over 65 have made a purchase on the internet in the last year. With a variety of payment options, shoppers can also choose the time and date they would like their goods to be delivered.
There are many reasons for online shoppers to shop among them, the most common include convenience prices, availability, and price. In fact, 57% of shoppers who shop online mention convenience as the primary reason for their shopping habits. In addition, 48% mentioned lower prices as another benefit, while 37% mentioned the availability of more choices as well.
The shopping habits of UK consumers are also becoming more environmentally conscious. For instance, 79 percent of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They could be able to take action if they find that their purchases are not packaged in an environmentally friendly manner.
Certain consumers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance 35 percent of UK shoppers have bought clothing, footwear, or accessories from a retailer with their size information stored on file. This allows them to skip the return process and obtain what they want faster.
Interestingly, UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that British customers are more used to the slow delivery times and are aware of how long it takes to receive an item through the mail.
3. Online shopping in the UK depending on the age group
Online shopping is very popular in the UK. The most popular purchases are clothing and accessories, followed by groceries and then media like movies and music. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely convenient for consumers. Comparisons of prices and products are also feasible when making these purchases.
It is important to note that online shoppers are diverse and this makes it crucial for ecommerce businesses to understand what their customers are seeking when purchasing products. It is also essential to know how long each type of consumer spends online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is because this age group is time-poor and will use multiple devices to accomplish online tasks.
The older generations are more cautious in their buying habits and less influenced by online advertisements. They also prefer to go to high-end stores to touch and feel products before making a purchase. This does not mean they won't buy online. The convenience and ease of online shopping remain very appealing.
Another important aspect to be considered when shopping online is that older people are more likely than younger generations to expect and demand free shipping on all their purchases. They are also more likely to leave carts when shipping costs appear excessive. In addition, 61% of people over 55 say that they will add more items to their cart in order to get the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases such as electrical and furniture. Both groups are more likely to shop for fashion, health and beauty, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and online shop community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 epidemic. 69% of these consumers were looking for brands that backed and collaborated with their local community.
Clothing and shoes are the most popular products to buy online in the UK. In fact 62 percent of British women who shop online will purchase these items by the year 2020. However the online sales don't just apply to the clothing sector and there are a myriad of other products on sale, including jewellery, kitchenware, and sports equipment.
Shopping online is becoming increasingly popular to find the most affordable deals. In fact, some analysts predict that e-commerce sales will account for nearly one-third of all retail sales in 2024.
Some retailers are struggling with the rise of online shopping while others are thriving. Particularly, online sales are booming for fashion, health and beauty, home and gardening as well as consumer electronics.
The trend for buying these items online is likely to continue to increase in the years ahead. With the number of people who have access to the internet continuing to increase It is expected that more increasing numbers of people will be turning to online shopping in the near future. With the growing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European ecommerce markets. Its consumers are influenced by the convenience, affordability and variety of goods when they shop online. These factors make it a great opportunity for retailers to build their online presence and offer an effortless shopping experience online.
During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to instore purchases. This trend has remained in place post-pandemic as consumers continue to choose online shopping as an attractive alternative.
Online shopping is a major component of UK retail, and some estimates suggest that it could comprise three-quarters of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advancements in technology.
57% of UK online shoppers believe that convenience is the primary reason for them to shop online shop. The 48 percent who say it's easier to find deals and special deals, and the 37% who claim there is a greater range of items available online are behind. In Europe more than half of shoppers cite lower prices as a major factor in their decision to purchase online.
Online shoppers are also willing to test new products and brands. Online consumers are open to trying new products and brands. Half of consumers are willing to try new brands when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a favorite option for UK shoppers with 29% of online shoppers using a buy now, pay later option in the last year.
A solid return policy for online purchases for the UK is also an important aspect of ecommerce. A majority of online buyers (59 percent) look up a retailer's return policy before buying, and more than half expect retailers to arrange and pay for return shipping.
