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Online Shopping Figures For the UK

Since its infancy, the online retail market has grown steadily. This is especially evident in the UK where ecommerce accounts for 20% of all retail sales.

Many people shop online to research brands before purchasing, and 45% like to "buy online, then pick it up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should pay attention to.

1. Retail sales online in the UK

It's not a secret that retail sales online have grown significantly in the UK over recent years. In fact, according to 2023 statistics, the B2C e-commerce market is set to hit almost $120 billion by next year. This growth is a result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly prefer online retailers.

With this in mind, it's important for both pureplay and omni channel retailers to understand what drives shoppers to buy online. To help you understand this, we've created an assortment of retail sales figures and other statistics that are both eye-opening and informative.

Of all the sectors of retail that are available, fashion is the most sought-after with 28% of all e-commerce sales in the UK. This is likely due to the availability of a larger variety of items and the convenience of trying on clothes without leaving home. Electronics comes in second place with 16% of the sales on e-commerce. This is probably due to the constant need for new technology, as well as the desire to keep up with the most recent technology. Hobbies and leisure items are also a favorite purchase on the internet, accounting for 15% of all online sales.

When asked about the reason they shop online, 57% cited convenience. In addition, 48% of them cited price comparison and 37% stated that they were looking for discounts or special deals. These results suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a broad product range.

2. Online shopping in the UK

Online shopping has become a daily aspect of life for a lot of UK residents. It doesn't matter if it's for groceries, electronics or even clothes - more than half of UK residents over the age of 65 have made an online purchase within the last year. With a variety of payment methods available, shoppers can also choose how and when they want their purchases to be delivered.

Convenience, price and availability are among the top reasons why shoppers shop online. In fact, 57% cite convenience as the primary reason for shopping online. Additionally, 48% cited lower prices while 37% mentioned a greater selection of choices.

UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They may even take action if they feel their deliveries are not being delivered in environmentally friendly packaging.

In addition to lessening their impact on the environment, some customers are also seeking to make their online shopping experiences more personal. For instance 35% of UK customers have purchased clothes or footwear from a store that has their size information stored on file. This allows them to avoid the return process and obtain what they want faster.

Interestingly, UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that they are more used to the slow delivery times and are more aware of the time it takes for an item to arrive in the mail.

3. Online shopping in the UK according to the age group

Shopping online is extremely popular in the UK. Clothing and accessories are among the most sought-after purchases, followed by groceries, and entertainment such as movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because customers find these sales to be extremely convenient. Comparisons of prices and products are also possible when making these purchases.

It is important to note that online shoppers are very diverse and this makes it crucial for ecommerce companies to know the demographics their customers are looking for when they purchase products. It is also essential to know how much time each segment of customers spends online. The younger generation, for example, is more likely to use mobile devices to shop than any other age group. This is because the younger generation is time-poor, and will use several devices to accomplish online tasks.

The older generations however tend to have more cautious purchasing habits and are less influenced by the online ads. They also tend to visit high street stores to look at and feel products before making purchases. This does not mean they won't shop online. The convenience and ease of shopping online are still very appealing.

Another important aspect to take into consideration when it comes to online shopping is that older generations are more likely to demand and demand free delivery on all purchases. They are also more likely to abandon carts when shipping costs appear excessive. Additionally, 61% of those over 55 say they'll add additional items to their shopping carts in order to reach the threshold of free delivery.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. However, women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups are more likely to purchase clothing household and garden products as well as consumer electronics and cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of consumers searched for brands that were supportive and worked closely with their local communities.

Shoes and clothing are the most popular products to buy online in the UK. In fact 62 percent of British women who shop online bought these items by 2020. However online sales aren't limited to the clothing sector and there are a myriad of other products on sale, like kitchenware, jewellery and sports items.

This is why online shopping is becoming more popular as a way to find the most affordable prices on these products. In fact, some experts predict that e-commerce sales will account for almost 1/3 of all retail sales by 2024.

While some retailers are struggling to cope with the increase in online sales, Online shopping figures Uk others are flourishing. Particularly the rise of online sales for health, fashion, beauty gardening, home and garden as well as consumer electronics.

The trend of buying online for these items is expected to continue to expand in the coming years. With the number of people who have access to the internet continuing to increase It is expected that more and increasing numbers of people will be turning to online shopping in the future. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their websites are optimized for mobile devices and offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the most important European ecommerce markets. The majority of its customers are influenced the convenience, affordability and variety of goods when they shop online. These factors make it a great location for retailers looking to invest in their web presence and offer an easy shopping experience.

In the COVID-19 pandemic online sales grew significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as a viable alternative.

online home shop uk discount code shopping is a major portion of the UK retail industry, with some estimates suggesting that it will account for a third of all retail sales by 2024. This growth is a result of the increasing adoption of ecommerce by consumers and technological advancements.

57% of UK online shoppers believe that convenience is the primary reason why they shop online. This is followed by 48% who say that it is easier to discover special deals and offers, and 37% who claim that there's a wider selection of products that are available Online shopping figures Uk. This contrasts with Europe, where a greater percentage of consumers cited lower prices as the main reason behind their choice to shop online.

Online shoppers are also eager to try new brands and products. Online customers are willing to try new products and brands. Half of people are willing to try them when they shop on marketplaces such as Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of online shoppers have made use of this option during the last year.

Additionally an effective return policy is a vital aspect of the e-commerce landscape in the UK. The majority of shoppers (59%) will check a retailer's returns policy before purchasing, and more than half will expect the seller to be responsible for both arranging and paying for return shipping.