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Online Shopping Figures For the UK
Since its infancy, the online retail market has continued to grow. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, pick up in store". This is an interesting change in consumer behavior that bricks and mortar stores should be aware of.
1. Online retail sales in the UK
It's not a secret that online sales of merchandise have increased significantly in the UK over recent years. According to data from 2023, the B2C online market is predicted to grow to $120 billion next year. This growth is a result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly turn to online retailers.
To achieve this, it is important that both pureplay and omni-channel retailers understand what draws consumers to shop online. To help you do this, we've created an assortment of retail sales figures and stats that are both eye-opening and informative.
Fashion is the most favored retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is likely due to the wide variety of items and the ease of trying on clothes without leaving the house. Electronics comes in second, with 16% of all online sales. This is likely due to the constant demand for new gadgets and the need to keep up with the latest technology. Online sales of leisure and hobbies products represent 15% of all online sales.
When asked what drives shoppers to shop online, 57 percent of UK consumers said convenience was the primary reason. This is followed by 48% who cited price comparison, and 37% who said they were seeking special discounts or offers. These findings suggest that UK shoppers are less price-driven than their European counterparts, and are more focused upon convenience and a broad product range.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK residents. Whether it's to buy electronic gadgets, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet in the last year. With a variety of payment options, shoppers can also choose how and when they want their purchases to be delivered.
While there are many reasons to shop online Some of the most popular are convenience, price, and availability. In fact, 57% of online shoppers say that convenience is the primary reason for their shopping habits. In addition, 48% mentioned lower prices as a benefit and 37% noted a wider range of options.
UK consumers are also becoming more environmentally conscious in their online shopping habits. For example 79 percent of UK online shoppers report that they recycle boxes and other packaging materials they have purchased from their purchases. They may be able to take action if they find that their purchases are not packaged in a sustainable friendly manner.
In addition to reducing their environmental impact, a few customers are also seeking to make their online shopping experiences more personal. For instance, 35 percent of UK shoppers have bought clothes or footwear from a store that has their measurements on file. This allows them to skip the return process and obtain what they want faster.
Interestingly, UK consumers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because UK customers are more used to the slow delivery times and know the length of time it takes to receive an item through the mail.
3. Online shopping in the UK depending on the age group
Online shopping in the UK is a favorite pastime for a large number of people. The most popular items to purchase are clothing and accessories, followed by groceries, and finally media such as music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. It is also simple to compare prices and items online when making these types of purchases.
It is crucial to understand that online shoppers are very diverse and this makes it crucial for ecommerce businesses to understand what their target market is looking for when purchasing products. In addition to this it is crucial to be aware of the amount of time each age group spends shopping online. For example, the younger generation is more likely to shop on mobile devices than any other age group. This is because the younger generation is less time-conscious, and will use several devices to complete online tasks.
The older generations are more cautious in their buying habits and less influenced by online advertising. They are also more likely to visit high street stores to look at and feel items before making purchases. However, this doesn't mean that they will not buy online because the convenience and ease of use of online shopping is attractive to them.
Another important aspect to take into consideration when it comes to online shopping is that the older generation is more likely to anticipate and demand free delivery on all their purchases. They are also more likely to leave carts when shipping costs appear excessive. Furthermore, 61% of those over 55 say they'll add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups are more likely to purchase fashion as well as health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of those shoppers searched for brands that were supportive and worked closely with their local community.
Shoes and clothing are among the most sought-after items for online shopping in the UK. In fact, 62 percent of female British online shoppers bought these items in 2020. However the online sales don't just apply to clothing and there are a myriad of other items available, like kitchenware, jewellery and sports goods.
In the process, online shopping is becoming more popular as a way to find the most affordable prices on these items. In fact, some experts predict that ecommerce sales will make up nearly 1/3 of all retail sales in 2024.
While some retailers struggle to cope with the increase in Online shopping figures uk shopping, others are thriving. Online sales are booming in fashion, health and wellness, home and garden, and consumer electronics.
The trend of buying online for these items is likely to continue to increase in the coming years. With the number of people who have access to the internet continuing to increase it is expected that more increasing numbers of people will be turning to online shopping in the coming years. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online marketplace. When shopping online, the UK's consumers are mostly influenced by price, convenience and a variety of products. These factors make it an ideal opportunity for retailers to invest in their online presence and provide an easy online shopping experience.
During the COVID-19 epidemic, online sales increased significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a major component of UK retail, and certain estimates suggest that it will account for three-quarters of retail sales by 2024. This is due to the increasing popularity of ecommerce among consumers and advances in technology.
In the UK 57% of shoppers who shop online cite convenience as the main reason for them to shop online. This is followed by 48% who say that it is easier to find special offers and online Shopping figures Uk deals, and 37% of shoppers say there is a wider range of products available online. In Europe more than half of shoppers cite lower prices as a major reason for them to purchase online.
Consumers are also willing to try new brands and products when they shop online. Nearly 25% of online shoppers have purchased products that they've never purchased on the high street previously, and a majority are eager to try new products when they shop on the marketplaces like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this option during the last year.
A robust return policy on the internet for the UK is also an important aspect of ecommerce. The majority of online shoppers (59%) will look up the returns policy of a retailer prior purchasing, and more than half will expect the seller to be responsible for the return and payment shipping.
