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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, pick up in stores". This is an interesting change in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Retail sales online in the UK
It's hard to deny that online retail sales in the UK have grown significantly over the past few years. In fact, according to data from 2023 the B2C e-commerce market is expected to grow to nearly $120 billion by the end of next year. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as consumers increasingly prefer online retailers.
To achieve this, it's essential that both omni-channel and pureplay retailers know what drives shoppers to purchase online. We've put together statistics and figures on retail sales that are both eye opening and informative to assist you.
Fashion is the most sought-after retail sector in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to the wide variety of items and the ease of trying on clothes without leaving home. Electronics is the second most popular with 16% of e-commerce sales. This is likely due to the constant demand for new gadgets and the desire to keep up with the latest technology. Online sales of hobbies and leisure products represent 15% of all e-commerce sales.
When asked what factors drive customers to shop online uk women's fashion online 57% of UK customers cited convenience as the primary driver. Then, 48% mentioned price comparison while 37% of them said they were seeking discounts or special offers. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a large selection of products.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK consumers. Be it for groceries, electronics or clothes - nearly half of UK residents over the age of 65 have made an online purchase in the past year alone. With a variety of payment options, shoppers can also choose the time and date they would like their goods to be delivered.
While there are many reasons for online shoppers to shop, online shopping figures uk some of the most common include convenience, price, and availability. In fact 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Another 48% cited lower prices and 37% said they have a wider choice of options.
UK consumers are also becoming more eco conscious when it comes to their shopping online. 79% of UK customers recycle boxes and other packaging material from their online purchases. They can be able to take action if they find that their purchases are not packaged in a sustainable green manner.
In addition to decreasing their impact on the environment, some consumers are also trying to make their online shopping experiences more personal. For instance, 35% of UK customers have purchased clothes, footwear, or accessories from a retailer with their measurements on file. This lets them to avoid the return process and to get what they want faster.
Incredibly, UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because they are used to the longer delivery times and have a better understanding of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK depending on the age range
Online shopping in the UK is a popular activity for a large number of people. The most popular items to purchase are clothes and accessories, followed by food items, and finally media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also simple to compare prices and products online shopping figures uk when making these types of purchases.
It is crucial to understand that online shoppers are a diverse group. This makes it vital for e-commerce businesses to know the type of customer they are looking for when purchasing products. It is also crucial to know how much time each type of consumer spends online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation is time-poor, and will use several devices to complete online tasks.
The older generations are more sceptical about their buying habits and less influenced by online advertising. They are also more likely to go to stores in the high street to look at and feel items before making an purchase. But this doesn't mean that they will not buy online, as the convenience and stress-free nature of online shopping remains attractive to them.
Another important aspect to take into consideration when it concerns online shopping is that the older generations are more likely to anticipate and expect free delivery on all purchases. They are also more likely to abandon carts if shipping charges seem excessive. In addition 61% of people over 55 say they will add more items to their carts to reach the free delivery threshold.
4. Online shopping in the UK by gender
Both genders in the UK are equally likely to purchase items online. Women are more likely than men to make major purchases such as furniture and electrical appliances. Both groups are also more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how the retailer has responded to the COVID-19 pandemic, with 69% of them searching for brands that support and work closely with their local communities.
The most popular online shopping products in the UK are clothing and shoes. In fact 62 percent of British women who shop online will purchase these items by the year 2020. However, online sales aren't restricted to the clothing sector and there are a myriad of other products on sale, such as kitchenware, jewellery, and sports items.
Online shopping has become increasingly popular to find the best bargains. Some experts estimate that by 2024 ecommerce sales could account for nearly a third of retail sales.
While some retailers are struggling to keep up with the growth in online sales, others are flourishing. Particularly the online market is booming for health, fashion and beauty gardening, home and garden, and consumer electronics.
In the future the future, online shopping for these products is expected to continue to grow. With the number of people with access to the internet growing it is anticipated that increasing numbers of people will be turning to online shopping in the coming years. As online shopping is becoming more popular, retailers should ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online retail market. When they shop online the customers of the UK are influenced by convenience, price, and the variety of items. These factors make it a great place for retailers who want to improve their online presence and offer a seamless shopping experience.
During the COVID-19 pandemic, online sales increased dramatically as people opted for secure and convenient alternatives to in-store purchases. This trend has continued following the pandemic as consumers continue to embrace shopping online as an alternative.
Shopping online is a large component of the UK retail industry Some estimates suggest that it will account for a third of all retail sales in 2024. This is because of the growing acceptance of e-commerce by customers and technological advances.
57 percent of UK online shoppers claim that convenience is the primary reason for them to shop online. The 48% who say it's easier to find deals and special deals as well as the 37% who claim that there's a greater selection of items available online are behind. This contrasts with Europe, where a greater percentage of shoppers cited lower prices as the key driver for their decision to shop online.
Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new products and brands. Half of people are willing to do so when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of online shoppers have used this option during the last year.
In addition to this, a strong online shopping websites for clothes return policy is a vital aspect of the ecommerce landscape in the UK. The majority of online shoppers (59 percent) will research the return policy of a retailer prior to purchasing, and more than half will expect a retailer to be responsible for both the return and payment shipping.
