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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, then pick it up in store". This is an interesting change in the way people shop that bricks-and-mortar stores should pay attention to.
1. Online sales of retail in the UK
There's no denying that retail sales online have increased significantly in the UK in recent years. In fact, according to data from 2023 the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is driven by shifting consumer habits and the adoption of digital transformation technologies by retailers. As a result, bricks and mortar stores are experiencing a decline in popularity as more customers prefer online retailers to make their purchases.
With this in mind, it's important for both omni channel and pureplay retailers to understand what drives consumers to buy online. To assist you in this, we've created an assortment of sales figures and other statistics that are both eye-opening as well as revealing.
Fashion is the most popular retail industry in the UK, accounting for 28 percent of all online sales. This is likely due to the availability of a larger variety of items and the convenience of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is due to the constant demand for new gadgets as well as the desire to stay up-to-date with the latest technologies. Hobbies and leisure products are also a favorite purchase online, with 15% of all online sales.
When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who mentioned price comparison and 37% stated they were seeking special deals or discounts. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a wide product range.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK customers. It doesn't matter if it's for groceries, electronics or clothes - nearly half of UK residents over 65 have made a purchase online in the last year. Shoppers can select from a variety of payment options, and online shop decide the time and method they'd like their items delivered.
Accessibility, convenience, and price are among the top reasons why shoppers shop online. In fact, 57% cite convenience as their primary reason for shopping online. Additionally, 48% of them cited lower prices as another advantage, while 37% cited a wider range of options as well.
The habits of online shopping among UK consumers are also becoming increasingly environmentally conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They can be able to take action if they find that their purchases are not packaged in a sustainable friendly manner.
In addition to reducing their environmental impact, a few consumers are also trying to make their shopping experience more personal. For example 35 percent of UK customers have purchased clothes, footwear, or accessories from a retailer with their measurements on the file. This allows them skip the return process and get what they need faster.
Incredibly, uk online grocery shopping sites consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that British customers are more used to the slow delivery times and are aware of the length of time it takes to receive an item via the mail.
3. Online shopping in the UK depending on the age range
Online shopping in the UK is a favorite pastime for many people. The most sought-after purchases are clothes and accessories followed by groceries and then media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also easy to compare prices and items online when making these kinds of purchases.
It is crucial to understand that online shoppers are a diverse group. This makes it vital for online retailers to know the demographics their customers are looking for when purchasing products. In addition, it is also important to know how much time each age group is spending shopping online. The younger generation, for instance is more likely to use mobile devices to shop than any other group. This is due to the fact that the younger generation is time-poor, and will use several devices to accomplish online tasks.
The older generation tends to be more cautious in their buying habits and less influenced by advertising on the internet. They also tend to visit high street stores to see and touch products before making an purchase. However, this doesn't mean they won't buy online, as the convenience and ease of use of online shopping remains very appealing to them.
Another important aspect to take into consideration when shopping online is that older generations are more likely than younger generations to anticipate and expect free shipping on all of their purchases. In addition, they are more likely to abandon their shopping carts if they think that shipping costs are too high. Furthermore, as many as 61% of those over 55 say that they will add additional items to their shopping carts in order to reach a free delivery threshold.
4. Online shopping in the UK by gender
Men and women in the UK are equally likely to shop for products online. Women are more likely than men to make big purchases like electrical and furniture. Both groups are more likely to shop for fashion, health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a company responded to the COVID-19 epidemic, with 69% of them looking for brands that support and collaborate with their local communities.
The most sought-after online shopping items in the UK are shoes and clothing. In fact 62% of British women who shop online bought these items by the year 2020. Online sales aren't only limited to clothing. Other items such as kitchenware, jewelry, and sports equipment are also available.
As a result, online shop shopping is becoming more popular as a way to find the most affordable prices on these items. In fact, some analysts predict that online sales will account for almost one third of all retail sales by 2024.
Some retailers are struggling with the growth of online shopping while others are prospering. cheapest online grocery shopping uk sales are growing in fashion, health and wellness, home and garden, and consumer electronics.
In the future the future, online shopping for these items is expected to increase. As the number of people who use the internet increases it is expected that online shopping will be more popular in the future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the top European online marketplaces. The majority of its customers are influenced the convenience, affordability and variety of goods when they shop online. These factors make it an ideal place for retailers who want to invest in their web presence and offer an easy shopping experience.
During the COVID-19 Pandemic, online sales grew significantly as consumers chose secure and convenient options for shopping. This trend has continued post-pandemic, as consumers continue to choose online shopping as an attractive alternative.
Online shopping is a major portion of the UK retail market There are estimates that it will comprise one-third of all retail sales by 2024. This is because of the increasing use of e-commerce by consumers as well as technological advances.
57% of UK online shoppers claim that convenience is the primary reason why they shop online. This is closely followed by 48% who highlight that it is easier to find deals and special offers, and 37% who claim that there's a wider selection of merchandise available online. In Europe more than half of shoppers cite lower prices as a key factor in their decision to buy online.
Consumers are also willing to try new brands and products when they shop online. Nearly 25% of shoppers online have bought items they've never purchased on the high-street before, and half are willing to try new products when they shop on a marketplace like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method during the last year.
A robust return policy on the internet for the UK is also a crucial aspect of ecommerce. The majority of shoppers (59%) will research the return policy of a retailer prior to purchasing, and a majority will expect the seller to be responsible for both arranging and paying for return shipping.
