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Online Shopping Figures For the UK
The online retail market has grown exponentially since its inception. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online shopping figures uk, then pick it up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
There's no doubt that online sales of merchandise have increased substantially in the UK over recent years. In fact, according to 2023 statistics the B2C market for e-commerce is expected to reach nearly $120 billion by next year. This growth is fueled by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly shop online.
To do this, it's crucial that both pureplay and omnichannel retailers understand what draws shoppers to purchase online. We've put together retail sales figures and stats that are both eye opening and revealing to help you.
Fashion is the most sought-after retail industry in the UK accounting for 28 percent of all ecommerce sales. This is likely due to the availability of a larger selection of products and the convenience of trying on clothes without leaving the house. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and a desire to keep up with latest technology. Hobbies and leisure items are also a favorite purchase online, accounting for 15% of all e-commerce sales.
When asked what drives consumers to shop online 57% of UK consumers said convenience was the primary reason. This is followed by 48% who pointed to price comparison, and 37% who indicated they were seeking special deals or discounts. These findings indicate that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a wide product range.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many uk online grocery shopping sites customers. It doesn't matter if it's for electronics, groceries, or fashion - almost half of UK residents over the age of 65 have made a purchase online in the past year alone. Shoppers can choose from a variety of payment options and decide when and how they want their items delivered.
Convenience, price and availability are among the top reasons why customers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Additionally, 48% of them cited lower prices, while 37% mentioned a greater choice of options.
UK consumers are also becoming more environmentally conscious when it comes to their shopping online. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They may even take action if they believe that their packages are not coming in environmentally friendly packaging.
In addition to reducing their environmental impact, some customers are also seeking to make their online shopping experience more personal. For example, 35% of UK customers have bought clothes, footwear, and accessories from a retailer that has their size information saved. This lets them to avoid the return process and get what they need faster.
Interestingly, UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because UK shoppers are more accustomed to the slow delivery times and understand how long it takes to receive an item via the mail.
3. Online shopping in the UK according to the age group
Online shopping in the UK is a popular activity for a large number of people. Clothing and accessories are among the most popular items, followed by groceries, and entertainment such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for shoppers. It is also simple to compare prices and products online when making these kinds of purchases.
It is essential to realize that online shoppers are diverse. This makes it vital for online retailers to know the type of customer they are looking for when purchasing products. Additionally it is important to know how much time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is because this age group is constrained in time and will utilize multiple devices to complete online tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by advertising on the internet. They are also more likely to visit stores on the high street to feel and see items before making purchases. However, this doesn't mean they don't shop online, as the convenience and stress-free nature of online shopping is still extremely appealing to them.
A second interesting factor to be considered when shopping online is that older generations are more likely than younger generations to expect and request free shipping on all of their purchases. In addition they tend to drop their carts if they believe that shipping costs are excessive. Additionally, 61% of people over 55 say that they will add more items to their shopping carts in order to reach a free delivery threshold.
4. Online shopping in the UK in accordance with gender
Women and men in the UK are equally likely to purchase items online. Women are more likely than men to make major purchases, such as electrical and furniture. Both groups are also more likely to purchase fashion as well as health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 crisis. 69% of customers looked for brands that supported and worked closely with their local community.
The most sought-after online shopping products in the UK are footwear and clothing. In fact, 62% of British women who shop online will purchase these items by 2020. Online sales are not limited to clothing. Other items such as jewellery, kitchenware and sports items are also available.
As a result, online shopping is becoming more popular as a way to find the best prices on these items. Some analysts estimate that by 2024 online sales could make up more than a third of all retail sales.
Some retailers are struggling with the rising popularity of online shopping, whereas others are thriving. Particularly the online shop designer suits market is booming for health, fashion and beauty gardening, home and garden as well as consumer electronics.
The trend of buying these products online is expected to continue increase in the years ahead. With the number of people with access to the internet growing, it is expected that more and more people will turn to online shopping in the near future. With the increasing popularity of this method of shopping, it is crucial for online shopping figures uk retailers to ensure that their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK, by region
The UK is a top European online marketplace. When they shop online the British consumers are influenced by price, convenience and a variety of products. These factors make it a great spot for retailers who wish to improve their web presence and provide a seamless shopping experience.
During the COVID-19 pandemic online sales grew dramatically because consumers were looking for secure and convenient options for shopping. This trend has continued post-pandemic, as consumers continue to use online shopping as a viable alternative.
Online shopping is a significant portion of the UK retail market There are estimates that it will comprise one-third of all retail sales in 2024. This is because of the increasing use of e-commerce by customers and technological advancements.
In the UK, 57% of online shoppers cite convenience as the main reason for them to shop online. This is closely followed by 48% who highlight that it is easier to find deals and special offers and 37% of shoppers say there's a wider selection of merchandise available online. This is in contrast to Europe where a larger percentage of shoppers stated lower prices as the main reason behind their purchase online.
Online shoppers are also eager to test new brands and products. Nearly 25% of shoppers online have purchased products that they have never bought on the high-street before, and half are willing to test new products when they shop on the marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers with 29 percent of shoppers using the buy now pay later option in the past year.
Additionally, a strong online return policy is an essential aspect of the ecommerce landscape for the UK. The majority of online shoppers (59 percent) will check the return policy of a retailer prior to purchasing, and more than half will expect a retailer to be responsible for both organizing and paying for return shipping.
