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Online Shopping Figures For the UK
The market for online retailers has grown exponentially since its inception. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.
Many people shop online to research brands before making a purchase and 45% prefer to "buy online, then pick it up in store". This is an interesting change in consumer behavior that bricks and mortar stores should pay attention to.
1. Online sales of retail in the UK
It's not difficult to see that sales of online shopping figures Uk retail in the UK have risen significantly in the last few years. According to 2023 statistics the B2C e-commerce market is expected to reach nearly $120 billion by the year 2023. This growth is driven by the changing habits of consumers and the use of digital transformation technologies by retailers. As a result, bricks and mortar stores are experiencing a decline in popularity as more consumers are turning to online retailers for their purchases.
To do this, it's essential that both pureplay and omnichannel retailers understand what draws shoppers to purchase online. We've compiled statistics and figures for retail sales that are both eye-opening and revealing to help you.
Fashion is the most favored retail industry in the UK accounting for online shopping figures Uk 28 percent of all e-commerce sales. This is likely due to a wider selection of items accessible and the convenience of being in a position to try on clothes without having to leave your home. Electronics is the second most popular with 16% of e-commerce sales. This is likely because of the constant demand for new devices and the desire to stay up-to-date with the latest technology. Leisure and hobbies are also popular items to purchase online, with 15% of all e-commerce sales.
When asked what factors drive consumers to shop online 57 percent of UK customers cited convenience as the main reason. Then, 48% mentioned price comparison, while 37% stated that they were seeking discounts or special offers. These results suggest that shoppers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a wide variety of products.
2. Online shopping in the UK
Online shopping is a common aspect of life for a lot of UK residents. About half of UK residents aged 65 or older have made a purchase on the internet in the last year. With a wide variety of payment options available buyers can also pick how and when they want their items to be delivered.
Accessibility, convenience, and price are among the top reasons why shoppers shop online. In fact, 57% of people cite convenience as the primary reason for shopping online. Additionally, 48% of them cited lower prices and 37% cited a wider selection of choices.
The habits of online shopping among UK customers are also becoming increasingly environmentally conscious. For example, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They can i buy from a uk website take action if their orders are not packaged in a sustainable friendly manner.
In addition to reducing their impact on the environment, some consumers are also trying to make their shopping experiences more personal. For example 35% of UK shoppers have bought clothing, footwear, or accessories from a retailer that has their size information on the file. This lets them avoid the return process and get what they want faster.
It is interesting to know that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the longer delivery time and know the length of time it takes to receive an item in the mail.
3. Online shopping in the UK in accordance with the age group
Shopping online is a huge hit in the UK. The most popular purchases are clothing and accessories, followed by groceries, and finally media like movies and music. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that people find these sales convenient. It is also easy to compare prices and items on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse. This makes it essential for ecommerce companies to understand what their target audience is looking for when purchasing products. In addition to this it is crucial to know how much time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is because the younger generation has less time and will make use of multiple devices to complete online tasks.
The older generations however tend to have more cautious buying habits and are less influenced by online advertising. They are also more likely to go to stores in the high street to see and touch items before making an purchase. However, this doesn't mean they will not buy online. The convenience and ease of shopping online are still very appealing.
Another important aspect to take into consideration when it is about online shopping is that the older generations are more likely to expect and demand free delivery on all their purchases. They are also more likely to abandon carts if shipping charges seem excessive. Furthermore, 61% of those over 55 say they'll add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK depending on gender
Women and men in the UK are equally likely to purchase items online. However, women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are also more likely to shop for fashion cosmetics, health and beauty products as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how a retailer responded to the COVID-19 epidemic, with 69% searching for brands that support and are in close contact with their local communities.
Shoes and clothing are the most sought-after items to buy online in the UK. In fact 62% of British women who shop online bought these items by 2020. Online sales are not only limited to clothing. Other items such as jewellery, kitchenware and sports items are also available.
As a result, online shopping is becoming more popular as a method to find the most affordable prices on these products. In fact, some analysts predict that online sales will account for nearly 1/3 of all retail sales in 2024.
Some retailers are struggling with the rise of online shopping, while others are prospering. In particular, online sales are booming for health, fashion, beauty gardening, home and garden and consumer electronic.
In the future the online shopping market for these products is expected to increase. With the number of people having access to the internet increasing It is expected that more more people will turn to online shopping in the future. With the increasing popularity of this method of shopping, it is crucial for retailers to ensure that their websites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European online marketplaces. When they shop online the customers of the UK are mostly influenced by convenience, price, and the variety of items. These factors make it an ideal location for retailers to build their online presence and offer a seamless online shopping experience.
During the COVID-19 pandemic online sales grew significantly as consumers chose safer and more convenient options for shopping. This trend has continued post-pandemic, as consumers continue to use online shopping as an attractive alternative.
Shopping online is a significant aspect of UK retail and certain estimates suggest that it will comprise one-third of sales by 2024. This is due to the increasing popularity of ecommerce among consumers and advances in technology.
57 percent of UK online shoppers claim that convenience is the main reason for them to shop online. This is closely followed by 48% who state that it is easier to find special offers and deals and 37% who say there is a wider range of merchandise available online. In Europe more than half of shoppers cite lower prices as a major reason for them to purchase online.
The online shoppers are also keen to try new products and brands. About a quarter of online shoppers have purchased products that they've never seen in a store previously, and a majority are willing to test new products when shopping on an online marketplace like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29% of online buyers have made use of this method during the last year.
A solid return policy for online purchases for the UK is also a crucial aspect of e-commerce. The majority of online shoppers (59%) check the return policy of the retailer prior to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
