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Online Shopping Figures For the UK
The market for online retail has grown exponentially since its humble beginnings. This is especially evident in the UK where e-commerce is responsible for 20% of all retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, then pick it up in store". This is a shift in the way people shop that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's not a secret that online sales of merchandise have risen dramatically in the UK over recent years. In fact, according to data from 2023, the B2C e-commerce market is expected to grow to nearly $120 billion by the end of next year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. As a result, bricks and mortar stores are experiencing a decline in popularity as more customers turn to online retailers for their purchases.
To do this, it is important that both pureplay and omnichannel retailers understand what motivates consumers to shop online. We've collected retail sales figures and stats that are both eye-opening and informative to assist you.
Of all the sectors of retail of which fashion is the most sought-after, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the wide variety of items and the convenience of trying on clothes without leaving your home. Electronics comes in second place with 16% of the sales on e-commerce. This is probably due to the constant demand for new gadgets and a desire to keep up with the most recent technology. Online sales of leisure and hobby products represent 15% of all e-commerce sales.
When asked about the reason they shop online, 57% cited convenience. Then, 48% cited price comparison and 37% stated that they were looking for discounts or special offers. These findings suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online is a common part of life for many UK residents. Whether it's to buy electronics, groceries or even clothes - more than half of UK residents over 65 have made a purchase online in the last year. With a wide range of payment options buyers can also pick the time and date they would like their items to be delivered.
There are many reasons for shoppers to shop online among them, the most common include convenience prices, availability, and price. In fact, 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Additionally, 48% of them cited lower prices and 37% mentioned a greater variety of options.
UK consumers are also becoming more environmentally conscious in their online clothes shopping sites uk shopping habits. For example, 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They could decide to take action if their purchases are not packaged in an environmentally friendly manner.
Some consumers want to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For example, 35% of UK customers have purchased clothes, footwear, or accessories from a retailer that has their size information stored on the file. This allows them to avoid the return process and get what they want quicker.
Interestingly, UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This may be because they are more accustomed to the longer delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to the age range
Shopping online is a huge hit in the UK. Clothing and accessories are among the most popular purchases followed by food items, and media like music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for consumers. It is also simple to compare prices and products online when making these kinds of purchases.
It is crucial to remember that online shoppers are very diverse. This makes it crucial for ecommerce companies to know the demographics their customers are looking for when purchasing products. It is also essential to know how much time each type of consumer spends online. For example, the younger generation is more likely to shop on mobile devices than any other age group. This is because the younger generation has less time and will make use of multiple devices to accomplish online tasks.
The older generations are more cautious in their buying habits and less influenced by advertising on the internet. They also prefer to go to high-street stores to feel and touch products before making a decision. This does not mean they won't shop online. The convenience and ease of online shopping are still appealing.
Another important aspect to be considered when shopping online is that older people are more likely than younger generations to expect and request free shipping on all their purchases. They are also more likely to abandon carts if shipping costs seem excessive. In addition 61% of those over 55 say they'll add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
Men and women in the UK are equally likely to purchase items online. However women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups are also more likely to shop for fashion cosmetics, health and beauty products gardening, home and Online shopping figures uk garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by how a company responded to the COVID-19 pandemic, with 69% looking for brands that support and are in close contact with their local communities.
The most sought-after online purchasing products in the UK are shoes and clothing. In fact, a whopping 62% of female British online shoppers bought these items in 2020. However the online sales don't just apply to the clothing sector with a wide range of other products on sale, including jewellery, kitchenware, and sports equipment.
In the process, online shopping is becoming increasingly popular as a way to find the best prices on these products. Some experts estimate that by 2024 the sales from e-commerce could be nearly a third of retail sales.
While some retailers struggle to cope with the increase in online shopping, others are thriving. Online sales are increasing in fashion, health and wellness gardening, home and garden and consumer electronics.
In the future, online shopping for these items is expected to increase. As the number of people who use the internet is growing, it is expected that online shopping will be more popular in the future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their websites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping figures uk shopping in the UK by region
The UK is a top European ecommerce market. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a great place for retailers who want to invest in their web presence and offer a seamless shopping experience.
During the COVID-19 pandemic online sales grew significantly as people sought out safe and convenient options for shopping. This trend has continued post-pandemic, as consumers continue to choose online shopping as an attractive alternative.
Shopping online is a large component of the UK retail economy There are estimates that it will account for a third of all retail sales in 2024. This is because of the increasing use of e-commerce by customers and technological advancements.
In the UK 57% of online shoppers mention convenience as the primary reason for them to shop online. The 48 percent who claim it's easier to find bargains and special deals and the 37% who claim there's a wider selection of items available online are behind. In Europe the majority of shoppers cite the lower cost as a primary factor in their decision to buy online.
Online shoppers are also willing to try new products and brands. About 25% of shoppers online have bought items they've never purchased on the high-street before, and half are eager to try new items when purchasing from an online marketplace like Amazon. UK customers are awed by the buy now, pay later checkouts. 29% of online buyers have used this option in the last year.
Additionally, a robust online return policy is a crucial aspect of the ecommerce landscape in the UK. The majority of online shoppers (59%) will research a retailer's returns policy before buying, and nearly half will expect the seller to be responsible for both arranging and paying for return shipping.
