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Online Shopping Figures For the UK
The market for online retail has grown exponentially since its inception. This is particularly evident in the UK where e-commerce is responsible for 20% of retail sales.
Shopping online is a popular method for shoppers to explore brands and purchase. About 45% of customers prefer to "buy online and then pick it up in-store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should take note of.
1. Retail sales online in the UK
It's hard to deny that online retail sales in the UK have risen significantly over the past few years. According to the 2023 statistics, the B2C market for online shopping is expected to reach $120 billion in the next year. This growth is due to changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as consumers increasingly shop online.
With this in mind, it's essential for both pureplay and Online shopping Figures uk omni channel retailers to understand what drives consumers to buy online. To assist you in this, we've compiled an assortment of retail sales figures and other statistics that are both eye-opening as well as revealing.
Fashion is the most sought-after retail sector in the UK accounting for 28 percent of all ecommerce sales. This is likely due to a greater variety of products that are available and the convenience of being in a position to try on clothes without having to leave home. Electronics is second with 16% of all e-commerce sales. This is likely because of the constant demand for new technology as well as the desire to stay current with the most recent technology. Hobbies and leisure products are also popular items to purchase online, accounting for 15% of all online sales.
When asked about the factors that drive customers to shop online 57% of UK consumers cited convenience as the primary reason. Then, 48% cited price comparison and 37% said they were looking for discounts or special deals. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a large selection of products.
2. Online shopping in the UK
Online shopping is now a regular part of the lives of many UK residents. It doesn't matter if it's for electronic gadgets, groceries or even clothes - more than half of UK residents over the age of 65 have made an online purchase in the last year. With a wide range of payment methods available, shoppers can also choose the time and date they would like their purchases to be delivered.
There are many reasons for shoppers to shop online, some of the most popular include convenience, price, and availability. In fact, 57% of shoppers cite convenience as their main reason for shopping online. Then, another 48% cited lower prices while 37% mentioned a greater choice of options.
UK consumers are also becoming more eco conscious with regards to their shopping online. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They can take action if their orders are not packaged in an eco friendly manner.
Some customers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance, 35 percent of UK shoppers have bought clothing, footwear, or accessories from a store that has their size information stored on the file. This lets them to skip the return process, and to get what they want faster.
It is interesting to note that UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This may be because they are more accustomed to the slow delivery times and have a better understanding of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to the age group
Shopping online is a huge hit in the UK. Clothing and accessories are among the most popular purchases followed by groceries and media such as movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. Comparisons of prices and products are also possible when making these purchases.
It is crucial to remember that Online shopping Figures uk shoppers are diverse, which supermarket is best for online shopping makes it essential for ecommerce businesses to understand what their customers are looking for when they purchase products. It is also important to understand how much time each group of shoppers spends online. For instance, the younger generation is more likely to shop using mobile devices than any other age group. This is because the younger generation is time-poor and will make use of multiple devices to accomplish online tasks.
The older generation tends to be more conservative in their purchasing habits and less influenced by advertising on the internet. They also prefer to visit high-street stores to touch and feel products before making a decision. However, this doesn't mean they won't shop online. The convenience and ease of online shopping are still very appealing.
Another important aspect to take into consideration when it concerns online shopping is that older generation is more likely to expect and demand free delivery on all purchases. They are also more likely to abandon carts if shipping charges seem excessive. Moreover 61% of people over 55 say they will add more items to their carts to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to shop for goods online. Women are more likely than men to make large purchases, such as furniture and electrical appliances. Both groups are more likely to buy clothing, home and garden products consumer electronics, as well as health and beauty products.
In addition, uk women's online shopping websites consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 epidemic, with 69% of them seeking out brands that are supportive of and work closely with their local communities.
Shoes and clothing are the most sought-after items to buy online in the UK. In fact 62% of British women who shop online will purchase these items by 2020. However the online sales don't just apply to the clothing sector, with a variety of other products available like kitchenware, jewellery and sports goods.
This is why online shopping is becoming more popular as a method to find the most affordable prices on these products. In fact, some analysts have predicted that e-commerce sales will account for almost 1/3 of all retail sales in 2024.
While some retailers are struggling to keep up with the growth in online sales, others are flourishing. Online sales are booming in fashion, health and wellness gardening, home and garden and consumer electronics.
The trend for buying these products online is expected to continue grow in the years ahead. With the number of people having access to the internet continuing to increase it is expected that more increasing numbers of people will be turning to online shopping in the coming years. With the increasing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is among the top European eCommerce markets. Its consumers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it a perfect place for retailers to invest in their online presence and provide a seamless online shopping experience.
During the COVID-19 Pandemic, online sales grew significantly because consumers were looking for safer and more convenient options for shopping. This trend has continued after the pandemic, as consumers continue to buy online as an alternative.
Online shopping is an important component of UK retail, and certain estimates suggest that it will comprise a third of retail sales by 2024. This growth is a result of the increasing use of e-commerce by consumers as well as technological advances.
In the UK, 57% of online shoppers say convenience is the primary reason they shop online. The 48% who say it's easier to find bargains and special deals and the 37% who claim there's a wider selection of merchandise available online are behind. This contrasts with Europe where a larger proportion of shoppers stated lower prices as the key driver for their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. Almost 25% of shoppers online have bought items they've never purchased on the high-street before, and half are eager to try new products when they shop on a marketplace like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29% of online buyers have used this option in the past year.
Additionally an effective return policy is an essential aspect of the ecommerce environment in the UK. The majority of buyers (59%) go through a retailer's return policy before purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.