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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is especially evident in the UK, where ecommerce represents 20% of all retail sales.
Many shoppers use online shopping to research brands before making a purchase, and 45% like to "buy online, then pick up in store". This is a shift in consumer habits that brick-and mortar stores should be aware of.
1. Online retail sales in the UK
There's no doubt that retail sales online have risen significantly in the UK over recent years. According to data from 2023, the B2C online market is predicted to reach $120 billion by the end of the year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. In the end bricks and mortar shops are losing popularity as more customers turn to online stores for their purchases.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives shoppers to buy online. We've compiled statistics and figures for retail sales that are both eye opening and revealing to help you.
Of all the sectors of retail, fashion is the most sought-after with 28 percent of all sales on e-commerce in the UK. This is probably due to the wider range of items that are available and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics comes in second place with 16% of e-commerce sales. This is probably due to the constant need for new technology and the desire to stay current with the latest technologies. Online sales of hobbies and leisure products represent 15% of all e-commerce sales.
When asked why they shop online, online shopping sites 57% said it was because of convenience. This is followed by 48% who mentioned price comparison and 37% stated they were looking for special discounts or offers. These findings suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK consumers. Whether it's to buy groceries, electronics or even clothes - more than half of UK residents over 65 have made an online purchase within the last year. Shoppers can select from a wide range of payment options and choose when and how their items delivered.
There are many reasons for shoppers to shop online among them, the most common include convenience price, availability, and price. In fact, 57% of people cite convenience as their primary reason for shopping online. Another 48% cited lower prices while 37% said they have a wider selection of choices.
UK consumers are also becoming more environmentally conscious when it comes to their shopping online. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They can take action if their orders are not packaged in a sustainable green manner.
Certain consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For example 35 percent of UK shoppers have bought clothes, footwear, or accessories from a store that has their size information on file. This allows them to skip the return process and get what they need quicker.
Incredibly, UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that they are more accustomed to the slower delivery times and are more aware of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK by the age group
Shopping online is extremely popular in the UK. The most popular items to purchase are clothes and accessories followed by groceries and then media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for shoppers. Comparisons of products and prices are also possible when making these purchases.
It is crucial to understand that online shoppers come from a variety of backgrounds. This makes it essential for online retailers to know the demographics their customers are seeking when they purchase products. In addition to this, it is also important to be aware of the amount of time each age group is spending shopping online. For example the younger generation is far more likely to purchase on mobile devices than any other age group. This is because the younger generation is less time-conscious, and will use several devices to complete online tasks.
The older generation tends to be more sceptical about their buying habits and less influenced by advertising on the internet. They are also more likely to visit high street stores to feel and see products before making an purchase. This doesn't mean that they won't shop online. The convenience and ease of shopping online are still appealing.
Another interesting aspect to think about when it is about online shopping is that older generation is more likely to expect and expect free delivery on all purchases. They are also more likely to drop carts if shipping charges seem excessive. Additionally, 61% of over 55s say that they will add additional items to their cart in order to get the threshold of free delivery.
4. Online shopping in the UK by gender
Women and men in the UK are equally likely to shop for items on the internet. Women are more likely than men to make big purchases such as electrical and furniture. Both groups are also more likely to purchase fashion as well as health and beauty, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 pandemic with 69% of these searching for brands that support and collaborate with their local communities.
Shoes and clothing are among the most sought-after items to buy online in the UK. In fact 62% of British women who shop online will purchase these items by the year 2020. However online sales aren't limited to the clothing sector and there are a myriad of other items available, such as kitchenware, jewellery, and sports items.
Shopping online is becoming increasingly popular to find best bargains. In fact, some experts predict that ecommerce sales will account for almost one third of all retail sales in 2024.
While some retailers are struggling to cope with the increase in online sales, others are thriving. Online sales are increasing in health and wellness gardening, home and garden and consumer electronic.
The trend of purchasing these products online is expected to continue to increase in the coming years. With the number of people who have access to the internet growing it is expected that more increasing numbers of people will be turning to online shopping in the future. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is one of the top European eCommerce markets. The customers are influenced by convenience, price and a variety of goods when they shop online. These factors make it an ideal place for retailers who want to improve their web presence and offer seamless shopping.
During the COVID-19 pandemic online sales grew dramatically because consumers were looking for secure and convenient alternatives to shopping. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as a viable alternative.
Shopping online is a large part of the UK retail economy, with some estimates suggesting that it could account for a third of all retail sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and technological advancements.
57 percent of UK online shoppers believe that convenience which supermarket is best for online shopping the main reason why they shop online. This is followed closely by 48% who state that it is easier to find deals and special offers, and 37% who say there's a wider selection of products available online. This contrasts with Europe where a larger percentage of consumers stated lower prices as the primary reason for their choice to shop online.
Online shoppers are also willing to test new products and brands. Nearly 25% of Online Shopping Figures Uk (Leewhan.Com) shoppers have bought items they've never seen on the high street before, and half are eager to try new products when shopping on the marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29% of online buyers have made use of this option during the last year.
A robust return policy on the internet for the UK is also a crucial aspect of e-commerce. The majority of shoppers (59 percent) will research the return policy of a retailer prior to purchasing, and more than half will expect the retailer to be responsible for both the return and payment shipping.
