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Online Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick up in store". This is a shift in consumer behavior that brick-and-mortar shops must be aware of.
1. Online sales of retail in the UK
It's not a secret that retail sales online have increased significantly in the UK in recent years. According to 2023 statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by the year 2023. This increase is the result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as customers increasingly prefer online retailers.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives customers to purchase online. We've put together retail sales figures and stats that are both eye opening and informative to assist you.
Fashion is the most favored retail sector in the UK accounting for 28 percent of all e-commerce sales. This is likely due to a greater variety of merchandise available and the convenience of being in a position to try on clothes without having to leave home. Electronics is the second most popular with 16% of all e-commerce sales. This is likely due to the constant need for new gadgets and a desire to stay up-to-date with most recent technology. Hobbies and leisure products are also a popular purchase online, with 15% of all online sales.
When asked about the reason they shop online, 57% cited convenience. This is followed by 48% who pointed to price comparison and 37% indicated they were looking for special offers or discounts. These findings suggest that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide selection.
2. Online shopping in the UK
Shopping online is now a regular part of life for many UK residents. It doesn't matter if it's for electronics, groceries or clothes - nearly half of UK residents over the age of 65 have made a purchase on the internet in the past year alone. Shoppers can pick from a variety of payment options, and choose when and how their purchases delivered.
Convenience, price and availability are among the top reasons why consumers shop online. In fact, 57% of shoppers cite convenience as their primary reason for shopping online. Then, 48% cited lower prices as an additional advantage, while 37% cited an increased selection of options.
The shopping habits of UK consumers are also becoming more environmentally conscious. For instance, 79 percent of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if they believe that their packages are not being packaged in environmentally friendly ways.
Some consumers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For example 35% of UK customers have purchased clothes, footwear, and accessories from a retailer that stores their size information. This allows them to bypass the return process and obtain what they want faster.
It is interesting to know that UK customers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that British consumers are more accustomed to the slow delivery times and know the length of time it takes to receive an item via the mail.
3. Online shopping in the UK depending on age group
Shopping online is a huge hit in the UK. Clothing and accessories are among the most popular purchases, followed by groceries, and media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely convenient for shoppers. It is also easy to compare prices and products on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers come from a variety of backgrounds. This is why it is crucial for ecommerce companies to understand the demographics their customers are searching for when buying products. In addition to this it is important to be aware of the amount of time each age group is spending shopping online. For instance the younger generation is far more likely to shop using mobile devices than any other age group. This is because this age group is busy and uses multiple devices to complete online tasks.
The older generations are, however, likely to have more cautious buying habits and are less affected by the online ads. They are also more likely to visit stores on the high street to look at and feel products before making a purchase. This doesn't mean that they won't buy online. The convenience and ease of online shopping remain very appealing.
Another important aspect to take into consideration when it comes to online shopping is that older generation is more likely to anticipate and expect free delivery on all of their purchases. Additionally they tend to drop their shopping carts if they think that shipping costs are prohibitive. Moreover 61% of those over 55 say they'll add more items to their shopping carts in order in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to shop for online shopping figures uk goods online. Women are more likely than men to make large purchases like electrical appliances and furniture. Both groups are more likely to purchase fashion cosmetics, health and beauty products, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 outbreak. 69% of those customers looked for brands that supported and collaborated with their local community.
The most sought-after online purchasing items in the UK are shoes and clothing. In fact, 62 percent of British women who shop online purchased these items by 2020. However online sales aren't limited to the clothing sector with a wide range of other items available, including jewellery, kitchenware, and sports equipment.
Shopping online is becoming increasingly popular to find best deals. Some experts believe that by 2024, the sales from e-commerce could be nearly a third of retail sales.
While some retailers struggle to deal with the rise in online shopping, other are flourishing. Online sales are growing in health and wellness, home and garden, and consumer electronic.
The trend for buying these products online is expected to continue grow in the years ahead. As the number of people who use the internet is growing it is expected that online shopping will increase in popularity in the near future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the most important European online marketplaces. Its consumers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a great location for retailers to improve their online presence and provide an easy online shopping experience.
During the COVID-19 epidemic, online sales grew significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has continued after the outbreak as consumers continue to embrace shopping online shopping uk sites as an alternative.
Shopping online is a significant aspect of UK retail and some estimates suggest that it will comprise three-quarters of retail sales by 2024. This growth is fueled by the growing popularity of e-commerce among consumers and advancements in technology.
57 percent of UK online shoppers claim that convenience is the primary reason they shop online. The 48 percent who claim it's easier to find bargains and special deals as well as the 37% who say that there's a greater selection of merchandise available online are behind. This contrasts with Europe where a larger proportion of shoppers cited lower prices as the key driver for their decision to shop online.
Online shoppers are also eager to try new products and brands. Online customers are willing to try new brands and products. Half of consumers are willing to try new brands when they shop on marketplaces such as Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29% of online shopping figures uk buyers have used this option in the last year.
In addition to this, a robust online return policy is a crucial aspect of the ecommerce landscape in the UK. A majority of online buyers (59 percent) check the return policy of the retailer prior to purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.
