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Online Shopping Figures For the UK
The online retail market has grown exponentially since its humble beginnings. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, then pick up in store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should pay attention to.
1. Online retail sales in the UK
It's no secret that sales of online retail in the UK have risen significantly in the last few years. According to data from 2023, the B2C online market is predicted to grow to $120 billion in the next year. This growth is due to the changing habits of consumers and the adoption of digital transformation technologies by retailers. As a result, bricks and mortar stores are losing popularity as more customers turn to online stores for their purchases.
To do this, it is important that both omni-channel and pureplay retailers understand what draws consumers to shop online. We've collected retail sales figures and stats that are both eye-opening and informative to assist you.
Fashion is the most sought-after retail sector in the UK with 28 percent of all e-commerce sales. This is likely due to a greater variety of products available and the convenience of being capable of trying on clothes without leaving home. Electronics is second with 16% of sales made through e-commerce. This is probably due to the constant need for new gadgets and the need to keep up with the latest technology. Hobbies and leisure products are also popular items to purchase online, with 15% of all online sales.
When asked about the reason they shop online, 57% of respondents mentioned convenience. This is followed by 48% who pointed to price comparison and 37% stated they were seeking special offers or discounts. These results suggest that shoppers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a wide product range.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK consumers. Nearly half of UK residents aged 65 and older have made an online purchase within the last year. With a variety of payment methods available customers can also decide how and when they want their goods to be delivered.
Price, convenience and accessibility are among the top reasons customers shop online. In fact, 57% of people cite convenience as their primary reason to shop online. Another 48% pointed to lower prices while 37% said they have a wider selection of choices.
The shopping habits of UK customers are also becoming increasingly environmentally conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They might even take action if think their purchases aren't coming in environmentally friendly packaging.
Some customers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For instance 35 percent of UK shoppers have bought clothes, footwear, or accessories from a retailer with their size information stored on file. This allows them to skip the return process and get what they want faster.
Interestingly, UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that British shoppers are more accustomed to the longer delivery time and know how long it takes to receive an item via the mail.
3. Online shopping Figures uk shopping in the UK in accordance with age group
Shopping online is extremely popular in the UK. The most popular items to purchase are clothing and accessories, followed by groceries and then media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that people find these sales convenient. It is also easy to compare prices and products online when making these kinds of purchases.
It is important to note that online shoppers are very diverse, which online stores ship internationally makes it essential for ecommerce businesses to understand what their customers are seeking when purchasing products. Additionally it is important to be aware of how much time each age group spends shopping online. For instance, the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation has less time, and will use several devices to complete online tasks.
The older generation are, Online shopping Figures uk however, likely to have more conservative purchasing habits and are less affected by advertisements on the internet. They also prefer to visit high-street stores to touch and feel products before making a decision. However, this doesn't mean they won't shop online. The convenience and ease of online shopping are still appealing.
Another important aspect to be considered when shopping online is that older people are more likely than younger generations to expect and request free shipping on all of their purchases. In addition they are more likely to abandon their carts when they believe that shipping costs are prohibitive. In addition, 61% of over 55s say they'll add more items to their shopping carts in order to get a free delivery threshold.
4. Online shopping in the UK depending on gender
Both genders in the UK are equally likely to purchase products on the internet. Women are more likely than men to make large purchases like electrical appliances and furniture. Both groups are more likely to shop for fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 pandemic with 69% of them searching for brands that support and work closely with their local communities.
Shoes and clothing are among the most requested items to buy online in the UK. In fact, 62% of female British online shoppers purchased these items in 2020. However, online sales aren't restricted to the clothing sector, with a variety of other items available, including jewellery, kitchenware, and sports goods.
Shopping online is becoming increasingly popular to find the most affordable bargains. Some analysts believe that by 2024, online sales could make up more than a third of all retail sales.
While some retailers struggle to keep up with the growth in online shopping, others are thriving. Particularly, online sales are booming for health, fashion and beauty as well as gardening and home, and consumer electronics.
In the near future the future, online shopping for these items is expected to continue to grow. With the number of people who have access to the internet increasing it is anticipated that customers will opt for online shopping in the future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European ecommerce markets. Its consumers are influenced by convenience, price and a wide range of products when they shop online. These factors make it an ideal spot for retailers who wish to invest in their web presence and offer a seamless shopping experience.
During the COVID-19 pandemic online sales grew dramatically as consumers chose secure and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to use online shopping as an attractive alternative.
Online shopping is a major component of UK retail, and some estimates suggest that it will comprise a third of retail sales by 2024. This increase is the result of the increasing use of ecommerce by consumers and technological advances.
In the UK 57% of shoppers who shop online cite convenience as the main factor driving them to shop online shopping sites in uk for electronics. This is followed closely by 48% who say that it is easier to discover special deals and offers as well as 37% who claim that there is a wider range of merchandise available online. This contrasts with Europe where a higher percentage of consumers said that lower prices were the main reason behind their choice to shop online.
Consumers are also open to trying new brands and products when they shop online. Online consumers are open to trying new brands and products. Half of people are willing to do so when they shop on marketplaces such as Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of buyers who shop online have used this option during the last year.
A robust return policy on the internet for the UK is also a key aspect of ecommerce. The majority of shoppers (59%) will look up a retailer's returns policy before purchasing, and a majority will expect the retailer to be responsible for arranging and paying for return shipping.
