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online shopping websites clothes Shopping Figures For the UK
The market for online retail has grown exponentially since its inception. This is particularly evident in the UK, where ecommerce represents 20% of all retail sales.
Online shopping is a popular way for consumers to look up brands and make purchases. 45% of them prefer to "buy online and then pick it up in-store". This is a change in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have seen a significant increase in the last few years. According to data from 2023, the B2C market for online shopping is expected to reach almost $120 billion by the end of the year. This growth is due to shifting consumer habits and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as customers increasingly turn to online retailers.
To do this, it's essential that both pureplay and omnichannel retailers know what drives consumers to shop online. To assist you in this, we've put together a collection of retail sales figures and stats that are both eye-opening and shocking.
Fashion is the most favored retail industry in the UK accounting for 28 percent of all ecommerce sales. This is probably due to a wider selection of products available and the convenience of being in a position to try on clothes without leaving home. Electronics is second with 16% of all online sales. This is probably due to the constant need for new gadgets and a desire to keep up with latest technology. Online sales of hobbies and leisure products account for 15% of all ecommerce sales.
When asked what drives shoppers to shop online 57 percent of UK consumers said convenience was the main reason. This is followed by 48% who mentioned price comparison and 37% indicated they were looking for special deals or discounts. These results suggest that shoppers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a wide variety of products.
2. Online shopping in the UK
Shopping online is a common part of the lives of many UK residents. Whether it's to buy electronic gadgets, groceries or clothes - nearly half of UK residents over the age of 65 have made an online purchase within the last year. Shoppers can choose from a wide range of payment options and choose when and how they want their purchases delivered.
There are many motives for shoppers to shop online, some of the most popular are convenience price, availability, and price. In fact, 57% of online shoppers say that convenience is the primary driver behind their shopping habits. Then, another 48% cited lower prices, while 37% said they have a wider choice of options.
UK consumers are also becoming more environmentally conscious when it comes to their shopping online. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They could decide to take action if their purchases are not packaged in an eco ecologically friendly way.
In addition to decreasing their environmental impact, some customers are also seeking to make their online shopping experience more personal. For instance, 35% of UK shoppers have bought clothing, footwear, or accessories from a store that has their measurements on file. This allows them to skip the return process, and get what they need quicker.
Incredibly, UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because they are more used to the slower delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.
3. Online Shopping Figures Uk shopping in the UK in accordance with the age range
Shopping online is extremely popular in the UK. The most sought-after purchases are clothes and accessories followed by groceries, and finally media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that people find these sales convenient. Online comparisons of prices and products are also possible when making these purchases.
It is crucial to remember that online shoppers are very diverse, which is why it is crucial for e-commerce companies to know what their customers are seeking when they purchase products. In addition to this it is crucial to be aware of the amount of time each age group is spending shopping online. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is because the younger generation is less time-conscious and will make use of multiple devices to complete online tasks.
The older generation however tend to have more shrewd buying habits and are less swayed by online advertising. They also tend to visit high street stores to look at and feel products before making an purchase. But this doesn't mean that they won't buy online because the convenience and ease of use of online shopping is attractive to them.
A second interesting factor to be considered when shopping online is that older people are more likely than younger generations to anticipate and request free shipping on all their purchases. They are also more likely to leave carts if shipping costs seem excessive. In addition, 61% of those over 55 say they'll add more items to their cart in order to reach the threshold of free delivery.
4. Online shopping in the UK depending on gender
Men and women in the UK are equally likely to purchase products on the internet. However, women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups are more likely to purchase fashion, health and beauty gardening, home and Online Shopping Figures Uk garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 pandemic, with 69% of them searching for brands that support and work closely with their local communities.
Shoes and clothing are among the most popular products for online shopping in the UK. In fact, 62% of British women who shop online will purchase these items by the year 2020. Online sales aren't only limited to clothing. Other items such as kitchenware, jewellery and sports equipment are also available.
This is why online shopping is becoming more popular as a way to find the best prices on these products. Some experts predict that by 2024, ecommerce sales could account for more than a third of all retail sales.
While some retailers struggle to keep up with the growth in online shopping, other are flourishing. Particularly the rise of online sales for health, fashion, beauty gardening, home and garden and consumer electronic.
The trend for buying these products online is likely to continue to expand in the coming years. As the number of internet users continues to grow it is expected that online shopping will become more popular in the near future. With the growing popularity of this method of shopping, it is essential for retailers to make sure their websites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the most important European online marketplaces. The majority of its customers are influenced convenience, price and a vast selection of products when they shop online. These factors make it an ideal opportunity for retailers to improve their online presence and offer a seamless online shopping experience.
In the COVID-19 pandemic online sales grew significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has continued even after the pandemic, as consumers continue to buy online as an alternative.
Shopping online is a significant part of UK retail, and some estimates suggest that it will account for a third of retail sales by 2024. This is because of the increasing use of ecommerce by consumers and technological advances.
57 percent of UK online shoppers say that convenience is the main reason why they shop online. The 48 percent who say it's easier to find deals and special deals, and the 37% who claim there's a wider selection of products online are closely behind. This contrasts with Europe where a larger percentage of shoppers said that lower prices were the key driver for their decision to shop online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of people are willing to do so when they shop on marketplaces such as Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of online shoppers have made use of this option during the last year.
A solid return policy for online purchases for the UK is also an important aspect of ecommerce. The majority of online shoppers (59 percent) will look up the returns policy of a retailer prior purchasing, and a majority will expect a retailer to be responsible for both arranging and paying for return shipping.
