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Online Shopping Figures For the UK

Since its humble beginnings the market for online shopping has grown steadily. This is especially evident in the UK where ecommerce is responsible for 20% of all retail sales.

Many consumers use online shopping to research brands prior to purchasing, and 45% like to "buy online, pick up in store". This is a change in the way people shop that brick-and-mortar stores should be aware of.

1. Retail sales online in the UK

There's no doubt that sales on retail websites have risen dramatically in the UK in recent years. According to 2023 statistics the B2C online market is expected to grow to $120 billion next year. This growth is fueled by shifting consumer habits and the adoption of digital transformation technologies by retailers. As a result, bricks and mortar stores are seeing a decline in popularity as more consumers are turning to online stores for their purchases.

In order to do this, it's essential that both pureplay and omni-channel retailers know what drives customers to buy online. To help you do this, we've put together an assortment of retail sales figures and other statistics that are both eye-opening and informative.

Fashion is the most popular retail sector in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to the availability of a larger variety of items and the ease of trying on clothes without leaving the house. Electronics is second with 16% of e-commerce sales. This is likely because of the constant demand for new gadgets and the desire to keep up with the latest technology. Online sales of leisure and hobby products make up 15% of all ecommerce sales.

When asked about the reason they shop online, 57% of respondents mentioned convenience. This is followed by 48% who cited price comparison and 37% indicated they were looking for special offers or discounts. These results suggest that shoppers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a wide product range.

2. Online shopping in the UK

Online shopping is becoming a part of the daily routine for many UK consumers. It doesn't matter if it's for electronic gadgets, groceries, or fashion - almost half of UK residents over the age of 65 have made an online purchase in the last year. Shoppers can choose from a variety of payment options and also choose when and how they want their items delivered.

Price, convenience and accessibility are among the top reasons why customers shop online. In fact, 57% of people cite convenience as their primary reason to shop online. Additionally, 48% of them cited lower prices as an additional benefit and 37% noted the availability of more options as well.

UK consumers are also becoming more eco conscious in their shopping cheap online shopping sites uk. 79% of UK customers recycle boxes and other packaging material from their online purchases. They can be able to take action if they find that their purchases are not packaged in a sustainable friendly manner.

In addition to lessening their environmental impact, a few customers are also seeking to make their shopping experiences more personal. For instance, 35 percent of UK shoppers have bought clothing or footwear from a store that has their size information stored on file. This lets them skip the return process and to get what they want faster.

It is interesting to know that UK customers are reported to be more willing than ever to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slow delivery times and know how long it takes to receive an item via the mail.

3. Online shopping in the UK according to age group

Shopping online in the UK is a popular activity for a large number of people. Accessories and clothing are the most popular purchases, followed by groceries, and media such as movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. It which is best for online grocery shopping also simple to compare prices and items on the internet when making these kinds of purchases.

It is crucial to remember that online shoppers are diverse. This makes it crucial for ecommerce companies to know what their target market is looking for when purchasing products. It is also important to know how long each group of shoppers spends online. For instance, the younger generation is far more likely to shop using mobile devices than any other age group. This is because the younger generation has less time, and will use several devices to accomplish online tasks.

The older generations on the other hand tend to have more shrewd buying habits and are less swayed by the online ads. They also tend to visit stores on the high street to look at and feel items before making a purchase. This doesn't mean that they will not buy online. The convenience and ease of shopping online are still appealing.

Another important aspect to take into consideration when it comes to online shopping is that older generation is more likely to demand and demand free delivery on all their purchases. In addition, they are more likely to abandon their shopping carts if they think that shipping costs are too high. Additionally, 61% of over 55s say that they will add additional items to their cart in order to get the free delivery threshold.

4. Online shopping in the UK according to gender

Men and women in the UK are equally likely to purchase products online. However, women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups are more likely to purchase fashion household and garden products consumer electronics, as well as health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 epidemic, with 69% of these looking for brands that support and are in close contact with their local communities.

Clothing and shoes are the most sought-after items to buy online in the UK. In fact, 62% of female British online shoppers bought these items in 2020. However, online sales aren't restricted to the clothing sector and Online shopping figures uk there are a myriad of other products available including jewellery, kitchenware, and sports goods.

This is why online shopping is becoming increasingly popular as a way to find the best prices on these items. In fact, some analysts have predicted that ecommerce sales will account for almost 1/3 of all retail sales by 2024.

While some retailers struggle to deal with the rise in online shopping, other are thriving. Particularly the rise of online sales for health, fashion, beauty, home and gardening as well as consumer electronics.

The trend for buying these products online is likely to continue to grow in the years ahead. With the number of people who have access to the internet continuing to increase, it is expected that more and customers will opt for online shopping in the future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a leading European online marketplace. When shopping online the customers of the UK are influenced by convenience, price, and a variety of products. These factors make it a perfect location for retailers to build their online presence and provide an effortless shopping experience online.

During the COVID-19 pandemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued post-pandemic, as consumers continue to embrace Online shopping figures uk shopping as an attractive alternative.

Shopping online is a significant part of UK retail, and some estimates suggest that it will comprise one-third of sales by 2024. This increase is the result of the increasing adoption of e-commerce by consumers as well as technological advances.

In the UK 57% of online shoppers cite convenience as the main factor driving them to shop online. The 48 percent who claim it's easier to find bargains and special deals, and the 37% who claim that there's a greater selection of products online are closely behind. In Europe, a higher proportion of shoppers mention lower prices as a key factor for their decision to purchase online.

Online shoppers are also willing to test new products and brands. Online customers are willing to try new brands and products. Half of consumers are willing to do so when they shop on marketplaces such as Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of online shoppers have used this option in the last year.

Additionally, a strong online return policy is a crucial aspect of the e-commerce landscape in the UK. The majority of shoppers (59%) will check a retailer's returns policy before buying, and nearly half will expect the retailer to be responsible for organizing and paying for return shipping.