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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is evident especially in the UK where to buy electronics online e-commerce accounts for 20% of all retail sales.
Many shoppers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick it up in store". This is an interesting shift in the way people shop that bricks-and-mortar stores should pay attention to.
1. Online sales of retail in the UK
It's not a secret that retail sales online have risen dramatically in the UK over recent years. According to data from 2023, the B2C market for online shopping is expected to reach almost $120 billion next year. This is because of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as customers increasingly shop online.
To achieve this, it is important that both pureplay and omni-channel retailers understand what motivates consumers to shop online. We've put together retail sales figures and stats that are both eye opening and informative to assist you.
Of all the sectors of retail, fashion is the most well-known with 28 percent of all sales made through e-commerce in the UK. This is likely due to a greater variety of products accessible and the convenience of being in a position to try on clothes without having to leave home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is probably due to the constant demand for new gadgets and the desire to stay current with the latest technology. Hobbies and leisure items are also a favorite purchase online, accounting for 15% of all e-commerce sales.
When asked why they shop online, 57% cited convenience. Then, 48% mentioned price comparison while 37% said they were seeking discounts or special deals. These findings suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a large selection of products.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK customers. Be it for groceries, electronics or clothes - nearly half of UK residents over 65 have made a purchase online within the last year. With a variety of payment options available customers can also decide the best time and method for their purchases to be delivered.
Price, convenience and accessibility are among the top reasons customers shop online. In fact, 57% cite convenience as their main reason to shop online. Then, another 48% of them cited lower prices and 37% mentioned a greater selection of choices.
The shopping habits of UK consumers are also becoming more eco-conscious. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They may even take action if believe that their packages are not being packaged in environmentally friendly ways.
In addition to decreasing their environmental impact, some customers are also seeking to make their online shopping experience more personal. For instance, 35 percent of UK consumers have purchased clothing, footwear, and accessories from a retailer who has their size information stored. This lets them avoid the return process and get what they want quicker.
Incredibly, UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that British customers are more used to the longer delivery time and understand the length of time it takes to receive an item via the mail.
3. Online shopping in the UK according to age group
Online shopping in the UK is a favorite pastime for a large number of people. Clothes and accessories are the most sought-after purchases followed by groceries and media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. It is also simple to compare prices and products online when making these types of purchases.
It is crucial to understand that online shoppers are very diverse. This is why it is crucial for e-commerce businesses to understand what their customers are seeking when it comes to purchasing products. It is also essential to know how much time each segment of customers spends online. For instance, the younger generation is far more likely to shop on mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious and uses a variety of devices to accomplish online tasks.
The older generation on the other hand tend to have more cautious buying habits and are less affected by online advertising. They also prefer to visit shops in the high street to experience products before making a decision. However, this doesn't mean they won't buy online. The convenience and ease of shopping online uk to ireland online are still appealing.
Another interesting aspect to think about when it comes to online shopping is that older generations are more likely to expect and expect free delivery on all their purchases. Additionally, they tend to drop their carts when they believe that shipping costs are too high. In addition 61% of those over 55 say they will add more items to their carts to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to purchase items on the internet. Women are more likely than men to make major purchases such as electrical and furniture. Both groups are more likely to shop for fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 epidemic, with 69% of these looking for brands that support and are in close contact with their local communities.
Clothing and shoes are the most sought-after items to buy online in the UK. In fact 62% of British women who shop online purchased these items by the year 2020. However, online sales aren't restricted to the clothing sector, with a variety of other products on sale, like kitchenware, jewellery and sports items.
Shopping online is becoming increasingly popular to find the most affordable bargains. In fact, online shopping figures uk some analysts have predicted that online sales will account for nearly 1/3 of all retail sales by 2024.
While some retailers struggle to deal with the rise in online sales, others are thriving. Online sales are increasing in fashion, health and wellness, home and garden, and consumer electronics.
The trend for buying these items online is likely to continue to grow in the years ahead. With the number of people who have access to the internet continuing to increase it is expected that more and customers will opt for online shopping in the coming years. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online marketplace. The customers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it a great location for retailers looking to improve their web presence and offer a seamless shopping experience.
During the COVID-19 pandemic, online sales increased significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has continued after the outbreak as consumers continue to shop online as an alternative.
Shopping online is a significant aspect of UK retail and certain estimates suggest that it will account for a third of retail sales by 2024. This growth is a result of the increasing adoption of e-commerce by customers and technological advances.
57 percent of UK online shoppers say that convenience is the main reason for them to shop online. This is followed by 48% who highlight that it is easier to find deals and special offers as well as 37% who say there's a wider selection of products available online. In Europe more than half of consumers cite the lower cost as a primary reason for them to purchase online.
The online shoppers are also keen to test new brands and products. Nearly a quarter of online shoppers have purchased products that they've never seen in a store previously, and a majority are eager to try new items when purchasing from the marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of online shoppers have made use of this option during the last year.
Additionally, a robust online return policy is a crucial aspect of the online shopping figures uk shopping landscape in the UK. The majority of online shoppers (59 percent) check a retailer's return policy before buying, and more than half expect retailers to arrange and pay for return shipping.
